TruWild

TruWild TRUWILD is a whole-food-based supplement company for outdoor athletes. We use REAL ingredients to FUEL your everyday activities.

TRUWILD uses high-quality, handcrafted ingredients from nature, not a lab. We are a trusted nutritional brand to keep you moving every day. Our all-natural, whole-food products are specifically formulated with no synthetic ingredients, fillers, dyes, or chemicals. Go ahead and turn the wild into your personal playground.

06/12/2026

Nobody is talking about this and they should be.

I have sat in manufacturing facilities, reviewed hundreds of formulas, and consulted for brands across every category in this industry. I have seen what works and what is just expensive packaging. Most of what gets marketed as a breakthrough is recycled science with a new label and a bigger ad budget.

Beets are different.

The research on nitric oxide and athletic performance is not new. Elite programs have been using beetroot for decades. The mechanism is simple and it is real. Your body converts natural nitrates from beets into nitric oxide. Nitric oxide widens your blood vessels. More blood flow means more oxygen delivered directly to working muscles. More endurance. More power output. Faster recovery. No stimulants. No crash. No tolerance buildup.

I have taken every pre-workout on the market. Most of them are caffeine and hope. They work until your body adapts and then you are chasing a feeling that gets harder and harder to find. Beets do not work that way. They make your cardiovascular system more efficient. That benefit compounds over time instead of diminishing.

I built Nitric Beets because I could not find a product that took this seriously. 1000mg of beet root extract, L-citrulline, L-arginine, pomegranate, spinach, and BioPerine for absorption. Everything dosed to actually work not just to appear on a label.

Three capsules before you train. Stack it with coffee if you want. Feel the difference in your first set.

The most underrated thing in supplements has been growing in the ground the whole time.

06/05/2026

I am not saying that lightly.

I have been in this industry long enough to have tried almost everything. Pre-workouts, adaptogens, protein powders, probiotics, nootropics. I have been in the factories where they are made. I have seen the formulas. I have tested more products than I can count. Most of them do something. Very few of them do everything.

Wild Greens is the one I never skip.

Not because I built it. Because I feel the difference on the days I miss it. That is the real test. Not how you feel when you take something. How you feel when you don’t.

The reason comes down to two things. Micronutrients and gut health. Most people are walking around chronically deficient in the vitamins and minerals their body needs to function at its best. Not sick enough to notice. Just operating at 80 percent and calling it normal. Energy that fades by noon. Skin that never quite looks right. A gut that is always slightly off. That is micronutrient deficiency. Most people never connect the dots.

22 superfoods in one scoop. Moringa, ashwagandha, spirulina, reishi, chlorella, and 17 more. All working together to fill the gaps that your diet is almost certainly missing. 100 percent USDA certified organic. Mixed in cold water in thirty seconds.

I built this because I wanted 22 superfoods in my body first thing every morning without chopping, blending, or spending $15 at a juice bar.

It is still the first thing I do every day.

Link in bio 👇

06/04/2026

This is why we show up.

He was not looking for us. He was at the gym, killing time, probably had somewhere else to be. He stopped at our table the way people stop when something catches their eye but they are not sure why yet.

I handed him HYDRATE.

He tried it, paused, and tried it again. That second sip is always the tell. That is the moment the skepticism starts losing the argument.

He asked what was in it. I told him. No sugar. No artificial dye. Real electrolytes, ocean minerals, amino acids. Everything your body actually needs and nothing it doesn’t. He picked up the bag and read the label himself the way people do when they want to verify that what you just said is actually true.

It was.

He bought two bags before he left the table.

That is the whole pitch. No celebrity endorsement. No paid placement. No algorithm. Just a real product in a real person’s hands and thirty seconds to let it speak for itself.

I have done hundreds of demos. That moment never gets old. The skeptic who becomes a believer not because I sold them but because the product earned it.

That is what we built Truwild for.

That guy is going to tell someone else. That person is going to tell someone else. That is how a real brand grows.

06/03/2026

Most founders overcomplicate this.

They spend months in spreadsheets, focus groups, and strategy sessions trying to validate something that a stranger at a booth will tell you for free in half a minute. I know because I did it too. I overthought the launch, the positioning, the messaging, the funnel. I was so deep in the theory of it that I almost missed the simplest signal in the world.

Real people trying the product in real life.

The first time I handed Truwild to someone who had never heard of us and watched their face change I knew everything I needed to know. Not the polite nod. Not the “yeah that’s pretty good.” The genuine moment where skepticism disappears and the first question out of their mouth is where do I get this. That is product market fit. It does not need a spreadsheet. It needs a stranger and thirty seconds.

I started showing up everywhere I could put the product in real hands. Expos, gyms, farmers markets, parking lots after races. Every single rep taught me something. What made people stop. What made them stay. What question they always asked first. That feedback loop built the brand faster than any ad campaign I ever ran.

The best marketing in the world cannot fix a product that does not earn that moment. But when the product earns it you do not need to convince anyone of anything. They convince themselves.

Find your thirty seconds. Everything else gets easier after that.

Hydrating the SD community Spent Sunday morning at coffeeandchillsd sharing samples, meeting some awesome people, and k...
06/03/2026

Hydrating the SD community

Spent Sunday morning at coffeeandchillsd sharing samples, meeting some awesome people, and keeping everyone hydrated.

Thanks to everyone who stopped by.

Stay wild 🤙

06/01/2026

Swim. Bike. Run. Hospital.

Last year, TRUWILD founder Zac Curhan took on his first Ironman 70.3 in Hawaii… and it didn’t go as planned.

After 6 months of training, countless hours on the bike, in the pool, and learning how to run distances he’d never attempted before, race day finally arrived.

Then Hawaii had other plans.

High winds turned the 1.2-mile swim into a shortened 750-meter sprint. On the bike, brutal 20-30 mph headwinds made every mile feel like pedaling backwards. Somewhere along the course, fuel was dropped, cramps set in, and survival mode kicked in.

But the views, the energy, and hearing friends and family cheering on the sidelines kept him moving forward.

Then came the run.

Both legs cramped. Heart rate climbed over 200 bpm. Mile after mile became a mental battle through the brutal Kona heat.

At mile 11, in the infamous Hells Kitchen section of the course, Zac collapsed from heatstroke before reaching the finish line.

For several hours afterward, he experienced memory loss and cognitive impairment severe enough that he didn’t know his own name, where he was, or who his parents were.

And before the comments roll in:
Yes, the founder of a hydration company still got heatstroke 😂
Ironically, his sodium levels were actually ABOVE normal range.

Sometimes the body just hits a limit.

While the race ended in a DNF, the experience became something bigger than finishing.

This wasn’t about medals or finish lines.
It was about pushing limits.
Facing failure publicly.
Finding out what happens when things stop going perfectly.

Because sometimes the moments that break you are the same ones that build you.

The result?
A new goal.
A new fire.
And unfinished business.

See you next year, Hawaii 🌺

don’t forget to take time for yourself today ✨
02/20/2026

don’t forget to take time for yourself today ✨

02/16/2026

Eat with intention. Supplement with purpose. Live with energy.

02/13/2026

the season of love (and fueling smarter) 🌹

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