He had been laid up for a few months following complications from having his knee scoped, and was struggling to get back in shape. He was uncharacteristically sore from working out, and it didn’t feel like he was gaining any strength or stamina even though he was following a fairly aggressive routine. With a little research he found that he was exhibiting classis symptoms of low magnesium levels, and learned that the medicine he was taking for his stomach (called a PPI) actually blocked the absorption of magnesium from his GI system. He also learned about other things that interfere with magnesium absorption including several other widely used drugs, as well as bad diet, alcohol use, age and even some conditions such as Type II diabetes. He did see some improvement after stopping his PPI, but he felt that he should have been doing even better and began looking for sources of magnesium that didn’t rely on the vagaries of the GI tract. It didn’t take long for him to rediscover Epsom Salt, magnesium sulfate, and its benefit when used in a bath or compress. But despite the benefits, baths were time consuming, inconvenient, and not really an option where he worked out. Compresses were a little easier, but still not practical in most situations. And both baths and compresses left an itchy salty film on his skin. This inspired him to find a way to enjoy the benefits of magnesium sulfate in a form better suited to today’s active athlete and sports enthusiast. Drawing on his 30+ years in the health and wellness category, he reached out to formulation specialists to figure out how to deliver the same strength and concentration of Epsom Salt used in a bath or compress in a friendlier more convenient format. The answer is Sore+Tired™ BLUE, a fast-drying, non-staining hydroalcoholic gel that delivers 160 mg of magnesium sulfate per teaspoon. Now Sore+Tired is available in convenient 4 oz tubes that fit easily into your workout routine, whether you use it before suiting up or after showering down. Sore+Tired BLUE is sold in gyms, dance studios, pro shops and online. Learn more at www.soreandtired.com.
