07/31/2026
Today's Wall Street Journal highlights the real-life impact of rising health insurance costs through the story of Suzanne and Kip Mercer, clients of NABIP member Tiffany Geiger.
After enhanced ACA premium subsidies expired, the Mercers could no longer afford more than $4,000 a month for coverage and are now uninsured. Like millions of Americans, they're delaying needed medical care because they simply can't afford it. Their story is a powerful reminder that health coverage isn't just about premiums. It's about access to care, financial security, and peace of mind.
NABIP is proud that one of our members helped bring this important story to light. Every day, licensed health insurance agents and brokers help consumers navigate rising healthcare costs, complex coverage options, and changing rules so they can make informed decisions for themselves and their families.
As policymakers continue to debate the future of healthcare, we hope stories like Suzanne and Kip's underscore why affordability, stability, consumer choice, and access to licensed health insurance professionals must remain at the center of the conversation.
Thank you to The Wall Street Journal reporter Anna Wilde Mathews, Tiffany Geiger, and Suzanne and Kip Mercer for sharing this important story.
Read the article: https://www.wsj.com/health/healthcare/the-rising-number-of-uninsured-patients-starts-to-hit-hospitals-2a8894a9?st=7wKhwb