Melissa Yeager Designs

08/14/2026

What do you see? ✨

Before you read on (or check the comments), tell me what you see when you look at these logo sketches?

When I first started learning about the story and goals of the Dark Horse Collective, a few key themes that stuck out to me were female empowerment, freedom through structure, and a juxtaposition of raw unbridled freedom with refined polished systems.

This is what I set out to embody in their logo and brand identity, and then the idea struck to incorporate two women’s profiles into the image of a horse. I knew it was a tall order and maybe the most challenging brand mark I’d created thus far, but I had a feeling (plus stubborn determination and many many many hours) to pull it off. 👯‍♀️🐴

I cannot wait to share the magic of the final result for the darkhorse.collective logo which was worth every single minute of effort and has the coolest vibe-y vibe around. 🖤✨

08/03/2026

Here comes the magic 🖤

In the midst of a summer at home with my kiddos, I’ve had a stunning new branding project in the works that has shaped up to be one of my all-time favorites.

This one is full of soul, raw feminine power, refined systems, and unbridled freedom. Get ready for all the vibes. This one is a stunner. ✨

06/08/2026

I created a heartfelt new mini offering! A Mind-Full Shift is a simple 12-week email series for your busy modern mind. It's an invitation to exhale. A gentle reset. A soft place to land in your inbox each Sunday. ✉️✨

If you could use a bit more light, love, presence, and peace in your days, this one's for you. 🌞

A Mind-Full Shift is a simple 12-week email series to shift the too-full modern mind from overwhelm to intention, infusing your days with more presence and peace.

11/11/2025

Our son Theo was in the ER recently and needed surgery for a ruptured appendix. It was a scary whirlwind of a week. Thankfully he's doing well now and is back to his sweet silly self, but this whole experience has me reflecting on how far we've come since our trauma from mold a few years back.

I see now just how much those darkest days changed me, helped me grow in ways I couldn't imagine, and prepared me for the road ahead, whatever it holds.

This week's post is a personal reflection on finding strength in the struggle, and the depth of compassion, perspective, and joy that the hard times can uncover. ♥

On an ordinary Wednesday, our 6yo son Theo came home from school with a stomach ache. We thought maybe it was a virus or something he ate that didn’t agree with him. I did all the things you do at home to treat an upset stomach — bland diet, rest, lots of checking in. Theo went to bed feeling ok...

11/10/2025

This week only, I'm hosting my biggest sale of the year! Because I'm thankful for you and your support of my beautiful small business, I'm offering 40% off all my design classes. Plus with my new lower priced payment plans, you can invest in yourself and start learning for less today 🌞

Don't wait — offer ends 11/13.

Pop over to my site for all the details ✌️
https://melissayeager.com/shop

See you on the inside, friend!

11/05/2025

As leaves begin to fall and change is in the air, I'm continuing to revive my business with intention and let things fall away that no longer feel aligned. In this season, that includes sharing my branding packages and pricing publicly on my website.

This time on the blog, I'm telling you all about it ✌️

Back in 2018, I published a post on why I shared pricing publicly for my branding work on my website. At the time, I found it kept things clear and accessible while saving potential clients and I both time in the inquiry process. That said, you may have noticed that I’m no longer sharing pricing f

09/16/2025

My littlest one started preschool last week, and suddenly — after 6 years at home with my littles — the promise of time and space stretches out before me. Time and space to bring my beautiful little business off the back burner and revive her with intention as I figure out how I want to show up, serve, and sell in this exciting new season.

Today on the blog, I'm sharing 4 sustainable strategies I'm trying that feel good this year, as I come up on a decade in business crafting strategically stunning brand identities for soulful small businesses and classes for my designer friends.

Stop by and give it a read 🌞

Last week, I took my littlest one to preschool for the first time. I’ve been a working stay-at-home for over six years now, so this was a very big deal. Thankfully my wild wonderful girl and I were both ready — for the new opportunities, challenges, and friends we’ll meet along the way. My bus...

02/15/2024

It’s been a while, huh?

If you’re wondering where I’ve been for almost 2 years, well, it’s a long story of the most difficult season of my life so far.

Along with giving my brand and website a little refresh, I’m sharing the whole story, and how this challenging time has led our little family to a beautiful way of life.

Like I said, it’s a long story, so I’ve broken it up into parts and I’m sharing them all with you now. Space it out if you want or settle in with a cup of tea for the whole journey. It’s quite a tale…

Pop over to the blog to start reading. 🙏🏼
https://www.melissayeager.com/blog/a-year-of-resilience-part-1

I’ve missed sharing with you, friend :)

As I write this, our beautiful and brilliant baby girl, Iris Lee, turns 18 months today. My pregnancy was filled with joyful anticipation and planning. I worked hard to dial in my courses and sales funnels to work on autopilot during my maternity leave so I could truly unplug. I assumed I’d be out...

10/22/2020

It’s easy to forget that adults need nurturing too, especially mamas.
Here’s a little reminder that it’s okay to take a step back and focus on what YOU need for a minute. Even when it doesn’t line up with what you “should” do. Especially then.
Take care of you. Everyone in your life will be better off for it. Reminding myself of this today as much as anyone else. 🙏🏼
Custom mark + lockup created for brand ✨

10/21/2020

Sometimes it’s hard to know what to say... 🤷🏼‍♀️
Are you asking your clients the right questions? Are you focusing on the right details? How about gathering strategic feedback? Are you truly speaking to your client’s needs and reassuring them along the way so they can enjoy as their new branding unfolds?
I know there are so many times when designers struggle with finding the right words, which is why I’ve taken all the guesswork out, including all the swipe copy and writing prompts you need within my Balanced Branding course.
My Balanced Branding Swipe Folder is here for all your branding process needs, including
— My Email Scripts so you know exactly what to say when rejecting red flag inquiries, onboarding the right clients, maintaining your boundaries, and raising your rates
— My Asana Workflow + Client Management Doc, which is every single word of how I walk my clients through our branding journey to ensure they feel supported so they can let go and enjoy the process
— My Comprehensive Brand Questionnaire that gets me all the answers I need to deliver the right brand solution
— Brand Strategy Prompts + Starter Copy, walking you through exactly how to translate your client’s questionnaire and ALL the info into a laser-focused and concise strategy
— Client Feedback Prompts that guide your client in giving strategic feedback and help you follow up for additional clarity — you know, just in case 😘
— My Collateral Questionnaire AKA a growing list of questions for each collateral piece I’ve designed for my clients
Beyond these amazing resources, I also include all the strategic copy and writing prompts you need in my process templates and full agendas for each meeting in my Process Guide Book. And that’s just the copy. ✨
Trust me, there is so much confidence that comes from knowing exactly what to say and having the right words when you need them — not to mention the time you’ll save! And I’m sharing all of it with you. Join me, and enroll in Balanced Branding today! 🙌 balancedbranding.com