Valley Vista Eye Care Optometric Center

Valley Vista Eye Care Optometric Center Putting the care back in eye care. LASIK)

Formerly the practice of Sheldon Smith, O.D., new ownership as of April, 2011.

Personalized Eye Care:
• Routine exams for glasses and contact lenses
• Emphasis in hard-to-fit contact lenses
• Eye disease management
• Full-service optical boutique
• On-site lab allows fast delivery for eyeglass orders
• Co-management for laser vision correction (i.e. We are open on Saturdays by appointment only.

Happy birthday to America from our Roxie Doodle Dandy and me. While Roxie is simply hoping for some good treats this we...
07/04/2026

Happy birthday to America from our Roxie Doodle Dandy and me. While Roxie is simply hoping for some good treats this weekend, I have a few more things on my mind.

First, the obligatory annual optometrist reminder for this holiday: please wear eye protection while handling fireworks and sparklers.👀

Second, since we live in an era when the July 4th sentiment has shifted from “We the People” to “me, myself, and I,” it seems right to reflect on our duty as Americans. Loving our country means wanting it to live up to the ideals written into the Declaration of Independence 250 years ago:
❤️ All men are created equal.
🤍 Life, liberty, and the pursuit of happiness are inalienable rights.
💙 It is our sacred duty to overthrow an aspiring despot for oppressive and tyrannical acts.

Those words asked a lot of the people in 1776, and they ask a lot of us now. We can hold pride for our achievements and honesty about our missteps at the same time, working toward the “more perfect union” described in our Constitution’s preamble. Propaganda and poverty have pushed us backward, and I feel the outrage curdling into exhaustion in real time. I’m outraged too — I just refuse to let that exhaustion become acceptance. We’ve come back from precipices like this before, and we can do it again.

I’m just a regular kid from the south side of Chicago who got to build the life I dreamt about. My hope is simple: that future generations of kids get that same promise of opportunity. So today we pause to celebrate, then we get back to work tomorrow. Cheers to our next American chapter, where we won’t settle for anything less than liberty and justice for all.

Lisa Heuer, OD
❤️🤍💙

Recent visitors may have noticed a new face in the office. Let me introduce Divya to you! There’s a story here, so bear...
06/03/2026

Recent visitors may have noticed a new face in the office. Let me introduce Divya to you! There’s a story here, so bear with me...

In April, we bid farewell to Erin as she headed off to a new role with an organization here in Woodland. It will be a great fit for her, and we are simultaneously sad to see her go, but thrilled that she found a path that aligns with her next chapter. She’s the one who tirelessly fought with insurance companies for all of you who used your benefits to come see us. It’s a grueling task, but someone has to do it, and she showed up for it faithfully. (We miss you, Erin!)

Many of you will remember Adriana, who was with the practice from 2013-2024. She is returning! We are so thrilled to welcome her back, however, she was unavailable to start until June 8th. That left Di’Angela and me to carry the full load of patient care for five weeks. Not an easy thing to do!

Enter Divya. She has valiantly worked with us on a temporary basis during this interim period. Divya recently finished the Medical Assistant program at Carrington College, and she is looking for a permanent position in the field. I can recommend her wholeheartedly to any of my local friends who need to fill a spot in their teams. Divya loves dogs, so she and Roxie were immediate buddies. 🐾

This post wouldn’t be complete without an ode to Di’Angela’s can-do attitude during these past five weeks. She has been stretched every day, always with a smile on her face and willingness to learn a new skill, take on a new responsibility, and do whatever the moment required. I was worried the gap of time between Erin’s departure and Adriana’s return would be miserable, but it has been manageable because Di’Angela and Divya showed up every single day and gave everything they had. Teamwork at its best.

We may or may not be planning a walk-up song for Adriana’s return on Monday. 🎵 If you grew up watching the Bulls in the 90s, you already know which one.

They say you don’t truly know the strength of your team until it’s tested. Consider us tested — and I couldn’t be prouder of how we came through it. Valley Vista Eye Care is ready for whatever comes next.💙💚🩵

The men and women we remember today died for the radical idea that ordinary people deserve a voice. They were human bein...
05/25/2026

The men and women we remember today died for the radical idea that ordinary people deserve a voice. They were human beings — sons, daughters, parents, friends — who stood between the people they love and the unthinkable. We honor their sacrifice today, and we aim to be worthy of their bravery. Thank you will never be enough. We say it anyway.

Our eyes are made to take in the beauty of this world: the mountains, the trees, the vast bodies of water, and everythi...
04/22/2026

Our eyes are made to take in the beauty of this world: the mountains, the trees, the vast bodies of water, and everything in-between.🏔️🌿🌊 This Earth Day, we are reminded to consider how much there is worth seeing and worth protecting. We are grateful for this beautiful planet, and we are all in the same boat, so let’s not let the billionaires strip the forests and privatize public lands for drilling.🌍💚

📷: Roxie enjoying a romp in the shadow of our majestic Golden Gate Bridge

Did you know that contact lenses can help with migraines? It’s true! Altius Grey-Green lenses block 100% of UV light a...
04/20/2026

Did you know that contact lenses can help with migraines? It’s true! Altius Grey-Green lenses block 100% of UV light and 99% of blue light, reducing the light sensitivity experienced by most who suffer from migraines. No peripheral leaking like tinted glasses or sunglasses. Combined with the right medical treatment, they’ve been truly life-changing for some of my patients.

Altius also makes an Amber lens that is geared toward athletes who play outdoor sports. They were worn by the water polo players during the 2024 Olympics in Paris!🥇

Migraines are no joke, but there’s hope. Swipe to see photos of the lenses, and come see us to learn more 👁️✨

📷: With my cousin’s daughter, Kaylee. This photo was taken back in 2014, so she is a teenager now, but suffers from terrible migraines. Altius lenses have been an enormous help to her!

Nothing makes my day quite like a review like this. ⭐️⭐️⭐️⭐️⭐️ We love when we can accommodate requests, and I always wa...
04/10/2026

Nothing makes my day quite like a review like this. ⭐️⭐️⭐️⭐️⭐️
We love when we can accommodate requests, and I always want every visit to feel thorough, unhurried, and personal. If you’ve had a great experience, sharing it helps other families in our community find us. Just today, a new patient told us she chose our office because of our Google reviews, and that is exactly why your kind words matter so much.
Thank you for helping other families find us! 💛

📷: the jasmine in our back yard is really showing off right now, and it smells heavenly!

Spring has officially arrived in our office! 🌷🐣🐰Our updated decor is giving all the happy vibes, and so is our 15th anni...
04/06/2026

Spring has officially arrived in our office! 🌷🐣🐰

Our updated decor is giving all the happy vibes, and so is our 15th anniversary promo! Through April, snag 15% off sunglasses AND 15% off IPL treatments. Sunglass season is HERE, friends. Pop in and find your perfect pair! 🐰💕

(Promotion discounts will apply to sunglasses and IPL treatments paid in full in April. Cannot be combined with other discounts or offers.)

It’s April Fool’s Day, but this is no joke! 🎉 Today marks 15 years since Valley Vista Eye Care Optometric Center (VVEC) ...
04/01/2026

It’s April Fool’s Day, but this is no joke! 🎉

Today marks 15 years since Valley Vista Eye Care Optometric Center (VVEC) was launched. I am beyond grateful for every patient, our team, and each victory that brought us here. We’ve weathered a lot together — including an office move in the middle of a global pandemic — and we’re still standing, still smiling, and still fixing eyeballs. 👁️✨

To celebrate our 15th anniversary, we’re making April a month to remember with TWO special promotions:
🌟 15% off Optilight IPL treatment for dry eye or ocular rosacea
🕶️ 15% off all sunglasses, with or without prescription

Cheers to 15 years, and to the next chapter for VVEC! 🥂

(Promotion discounts will apply to sunglasses and IPL treatments paid in full in April. Cannot be combined with other discounts or offers.)

Kiddo in top photo: my nephew, Jake.Kiddo in bottom photo: my niece, Kiley.They have the best smiles, even when their ...
03/26/2026

Kiddo in top photo: my nephew, Jake.
Kiddo in bottom photo: my niece, Kiley.

They have the best smiles, even when their faces are half covered by a phoropter. These pictures were taken during their visit to California in 2021, and the subsequent five years have flown by in a flash.

I couldn’t be more excited to spend part of their spring break with them next week! Life is short, the love is big, and the good times are about to roll! 🎉🧡

If your eyes have been itchy, watery, or swollen lately, you’re not alone. This weird spring heat wave seems to be send...
03/23/2026

If your eyes have been itchy, watery, or swollen lately, you’re not alone. This weird spring heat wave seems to be sending allergy symptoms into overdrive for a lot of our patients.

One of my favorite go-to recommendations? Pataday eye drops. Think of it as the Claritin or Zyrtec of eye drops, but formulated specifically for ocular allergy relief. It’s a once-daily drop, available over-the-counter, and it works really well for most people. It’s typically around $22 per bottle in most drug stores, but a patient recently sent me a photo of a display in Costco where a 3-pack was $28.49. (No financial interest.)

A few things you can try at home:
💧 Pataday drops: once daily in each eye
🧊 Cool compresses: soothe irritation and help to disperse allergens
💦Non-preserved tears: help your eyes flush allergens

If home remedies aren’t cutting it, come see us! We offer Rinsada, an in-office eye rinse that provides a refreshing, thorough flush of the eyes. (Swipe👉🏼 to 3rd photo for an illustration.) You may also need a short course of topical steroids to calm the inflammation.

Don’t suffer through allergy season! Your eyes deserve relief. 👀✨

Address

433 College Street
Woodland, CA
95695

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 7pm
Wednesday 9am - 5pm
Thursday 8:30am - 5pm
Friday 9am - 2pm

Telephone

+15306622020

Website

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