25/07/2026
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The stuff most of us know we should be eating more of. But according to clinical dieticians and peer-reviewed research, 8 in 10 South Africans are still falling short of their daily recommended intake.
Ultra-processed convenience foods and refined starches play a big role. But even people who eat relatively well can struggle to consistently reach their recommended daily fibre goals.
The 'fibre gap' has real consequences. In the short term, it can contribute to constipation and bloating. Over time, consistently low fibre intake has also been associated with an increased risk of conditions like cardiovascular disease, insulin resistance and colorectal cancer.
The good news? Closing the gap is simpler than you think.
Small, consistent habits make the biggest difference. Eating more fruit and vegetables, choosing whole grains where possible, adding legumes to meals, and including fibre-rich seeds can all help increase your daily intake.
That's exactly why we created Cool Stoolยฎ.
Made with chia seeds, linseeds, psyllium husk, buckwheat, acacia gum and digestive bran, it's a simple way to add natural, prebiotic fibre to your day - helping to support digestive health while nourishing your gut microbiome.
Two spoons. Every day. One simple habit that helps you close the fibre gap.
