Ross Birtill Inc

17/06/2026

16/06/2026

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June is Alzheimer's and Brain Awareness Month. Did you know that untreated hearing loss can increase the risk of cognitive decline? Research shows that keeping our ears active is vital for keeping our minds sharp (Lin FR et al. Arch Neurol. 2011).

A simple hearing screening could protect your mind, your independence, and your future.

08/06/2026

Concerned about any of these symptoms?

Ross Birtill Inc offers comprehensive hearing assessments in East London and Port Alfred.

Don't delay, test today.

📍66 Bonza Bay road | East London
📞 +27 43 748 5121

03/06/2026

You don't have to "just live with it."
Hearing loss and old myths keep a lot of people stuck.

📍 Bonza Bay road | Beacon Bay | East London
📞 043 748 5121

29/05/2026

*Meet Linda 🌟*

Linda lived with hearing loss all her life, but it got worse with age. Family had to keep repeating themselves. She started avoiding groups and people who spoke softly. “It messed a lot with my confidence,” she said.

After seeing Ross at Ross Birtill Inc, everything changed. “I can now join conversations without worrying I misheard and embarrassing myself. I also really enjoy that phone calls go straight through my hearing aid.”

If you’re nervous, Linda says: “Persevere with the new sounds and keep seeing Ross until you get the sound that works for you.”

Struggling to hear clearly? We’re here to help 💙

📞 +27 43 748 5121
📍 66 Bonza Bay road Beacon Bay

28/05/2026

*The amazing history of hearing aids* 🦻

People have been finding clever ways to hear better for thousands of years.

*1600s: The ear trumpet*
These were large funnels made of metal, wood, or even animal horn. You’d point the wide end at the speaker and the narrow end at your ear. Beethoven used a special one attached to his piano so he could feel the vibrations while composing.

*1898: Electric hearing aids*
Invented after the telephone, the first electric hearing aids used a carbon mic and battery. They were the size of a shoebox and weighed several kilos. You carried the battery pack separately.

*1950s: Wearable devices*
Transistors made hearing aids small enough to wear. Body-worn aids clipped to your clothes with a wire running to the ear. Kids in the 60s often decorated theirs with stickers.

*1996: Digital revolution*
Digital chips meant hearing aids could tell speech from noise. Some early models even had remote controls the size of a TV remote.

*Today: Almost invisible*
Modern devices are tiny, rechargeable, and connect to your phone for music and calls. Some track steps, detect falls, and translate languages in real time.

*Fun fact:* The processing power in one hearing aid today is greater than the computers that sent Apollo 11 to the moon.

From ear trumpets to Bluetooth, the goal is the same: keeping you connected.

At Ross Birtill Inc, we love seeing how this tech changes lives.

27/05/2026

We love hearing this! Thank you for trusting Ross Birtill Inc with your hearing care.

22/05/2026

At Ross Birtill Inc, we provide the essentials you need to keep hearing at your best — including batteries, cleaning spray, filters, domes, and more. Proper care today means better hearing and fewer repairs tomorrow.

*Ross Birtill Inc*
66 Bonza Bay Road / Beacon Bay / East London
Phone: 043 748 5122
Email: [email protected]

15/05/2026

*Hearing Aids: Then vs Now*

*THEN — 1995*
Bulky. Beige. Whistled when you hugged someone. Batteries changed every week. One volume for everything.

*NOW — 2026*
Tiny. Nearly invisible. Rechargeable like your phone. AI that cuts background noise and focuses on speech. Streams calls + TV straight to your ears. No whistling.

31 years later, and hearing aids don’t just make sound louder — they make conversations clearer.

*This May, for Better Hearing Month, book a free hearing screening and see the difference for yourself.*
📍 Ross Birtill Inc | Beacon Bay | 043 748 5121
📍 Bookings also available in Port Alfred

08/05/2026

*31 YEARS OF CLEARER CONVERSATIONS*

This May, we’re celebrating 31 years of helping the East London community hear life’s important moments.

For three decades we’ve been fitting hearing aids, testing hearing, and standing beside our patients through every stage of their hearing journey. From a grandparent hearing their grandchild for the first time, to someone rediscovering music after years of silence — it’s been an honour.

*What’s stayed the same:* Our commitment to honest, independent hearing care.
*What’s changed:* The technology. Today’s hearing aids are smaller, smarter, and more powerful than ever.

*To thank you*, we’re offering free hearing screenings all month as part of Better Hearing & Speech Month.

Thank you to every patient who has trusted us with your hearing since 1995.

📍 Ross Birtill Inc — Beacon Bay, East London
📞 Book your appointment: 043 848 5121
📍 Bookings also available in Port Alfred