Sally Wellbeloved - Transformation Guide & Cancer Coach

04/06/2026

WHY FOOD MATTERS - WHAT YOUR ONCOLOGIST / DOCTOR CAN'T (OR WON'T) TELL YOU

The food we eat either creates health, or disease in the body. The role of food is paramount in keeping us healthy, or the converse - driving inflammation, cell damage and ultimately, cancer and so forth.

Fruits and vegetables are PACKED with plant compounds - flavonoids and phytonutrients - and these are known to suppress or activate our gene expression. Some genes drive cancer proliferation and others drive healing - we need to make sure that we are inhibiting the former an activating the latter. The best way to get these compounds in is through our diet - eating fresh, organic fruit, vegetables and herbs provides an incredible range of medicine as well as fiber, water and life-force energy from the sun. I love the phrase 'eat the rainbow' - eat as many different colours as you can each day to ensure you are getting a diversity of plant goodness into your body.

Here's a list of the foods that I ensure are either a part of my daily diet, or on my supplement regime:

APIGENIN in celery and chamomile - this compound is one of the most powerful in our anti-cancer toolkit as it acts on so many different genes and pathways.
CURCUMIN - in organic turmeric
LUTEOLIN in parsley
EGCG - in green tea
GARLIC
BERBERINE (also potent anti-candida)
BURDOCK ROOT - Essiac Tea
ARTEMESININ - in artemesia (also potent antiparasitic)
BLACK SEED OIL
CARROTS
FISCETIN - in strawberries and apples (MUST BE ORGANIC!)
RESVERATROL - in dark skinned berries & grapes
QUERCETIN - in onions
ELLAGIC ACID - in berries
IC3 - brocolli sprouts
LYCOPENE - from cooked tomatoes

Below I am sharing the entire breakdown by GENE for those who want to understand how the gene expression actually works, which was compiled by Jodi Ledley from 'Adventures with Jodi'. This list was created with colorectal cancer in mind but it is helpful for the broader understanding, however do ensure to understand your own gene expression (talk to me if you'd like to have your tested) as well as your particular cancer:

WNT pathway - cross talks with the Notch and Sonic Hedgehog pathways, WNT signaling pathway overexpression is associated with loss of function of the tumor regulator APC. The substances below have been found to inhibit Wnt pathway activation:

Artemisinin - POTENT
I3C - POTENT (Broccoli Sprouts)
Curcumin
Black Seed Oil
Carrots
Apigenin (Celery)
Black Seed Oil
Garlic (fresh)

P13k Regulates cell survival, proliferation and increased expression is associated with tumor progression. When over expressed it reduces apoptosis (cell death) and allows proliferation. The substances below have been shown to inhibit expression of P13k:

Black Seed Oil
Resveratrol - in blueberries & grapes
EGCG (Green tea)
Quercetin
Fisetin (strawberries 37 per day dose)
Luteolin
Agigenin (Celery)
I3C and Sulforaphane (Broccoli Sprouts)
Ellagic Acid (Berries)
Curcumin
Carrots

Here is a great study with a nice chart-https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5736021/

PTEN Is a tumor suppressor gene, so you want to activate it so it can suppress tumors. It’s also involved in genomic integrity or quality control of cells. Loss of PTEN expression decreases another tumor suppressor gene called P53. Below is a fantastically positive announcement about broccoli sprouts and PTEN!
Broccoli Sprouts: https://news.harvard.edu/.../beth-israel-researchers.../
Carrots

COX-2 Is associated with inflammation which induces cancer. It promotes angiogenesis (blood supply to tumor) and tissue invasion of tumors and resistance to apoptosis (cell death). The substances below inhibit COX-2:

Black seed oil-POTENT
Apigenin (Celery)
Beta-carotene (Carrots)
Curcumin
EGCG (Green Tea)
Sulforaphane and I3C (broccoli sprouts)
Vitamin C
Resveratrol (Grapes)
Garlic
Carrots
And more..

PPAR (Peroxisome Proliferator-activated receptors) This suppresses tumors, so you want to activate it! When PPAR is activated, COX2 decreases allowing apoptosis (cell death). The substances below have been found to activate PPAR:

Curcumin
EGCG (Green Tea)
Resveratrol (Grapes)
Beta-carotene (Carrots)
Apigenin (Celery)
Lycopene (Cooked tomato)
I3C- Broccoli Sprouts
Carrots

P53- This is a tumor suppressor gene so you want to activate it! When it’s activated, it stops mutated or damaged cells from dividing by causing apoptosis (cell death) preventing the formation of tumors. The substances below have been shown to activate P53:

Berberine-POTENT (supplement)
Apigenin-POTENT (celery)
Curcumin
EGCG (Green Tea)
Resveratrol (Grapes)
Betacarotene (Carrots)
I3C and Sulphoraphane (Broccoli Sprouts)
Ginger
Garlic
Black Seed Oil
Carrots

mTOR - is often overexpressed in colorectal cancer. Mtor overexpression drives cancer cell growth and angiogenesis. The substances below inhibit mTOR:

Eliminate animal products
Curcumin
EGCG (Green Tea
Resveratrol (Grapes)
Luteolin (Radicchio, Carrots)
Apigenin (Celery)
Quercetin
Indol-3 (Broccoli Sprouts)
Berberine (Supplement)
Black Seed Oil
Garlic

TGF-Beta-is a tumor suppressor gene. When activated it decreases proliferation of cancer cells and increases cancer cell death (apoptosis). The substances below activate TGF-Beta:

Apigenin - POTENT (Celery)
Luetolin (carrots or radicchio)
Quercetin
Vitamin C
I3C (Broccoli Sprouts)
Berberine (Supplement)
Black Seed Oil
Garlic
EGFR Is commonly overexpressed in colorectal cancer. It regulates cell division and death.
EGCG (Green Tea)
Curcumin

Per table-https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5327764/
MAPK– Overexpressed in many cancers. It regulates gene expression, cell growth and survival. Increased MAPK signaling leads to uncontrolled cell proliferation and resistance to apoptosis (cell death). The substances below inhibit MAPK expression.
EGCG (Green Tea)
Berberine
I3C (Broccoli Sprouts)

VEGF (Vascular Endothelial Growth factor) is often overexpressed in cancer. VEGF stimulates vascular (blood vessels to tumor) cell growth, survival, and proliferation:

Burdock root - POTENT (Essiac Tea)
Artemisinin
EGCG (Green Tea)
Apigenin (Celery)
I3C and Sulforaphane (Broccoli Sprouts)
EGFR (Epidermal growth factor receptor) is a protein on the surface of cells. It normally helps the cells grow and divide. The substances below inhibit EGFR:

Curcumin
EGCG (Green Tea)
Resveratrol (Grapes)
Luteolin (Radicchio)
Apigenin (Celery)
I3C – (Broccoli Sprouts)
Berberine (Supplement)
Burdock (Essiac)
Black Seed Oil
Garlic

I hope this has been helpful, and if you need any assistance or support in getting your diet on track, cleansing, and building a program specifically for you and your unique genome, feel free to book an online session with me. I would love to support you.
Much love ❤

Sally Wellbeloved - Transformation Guide & Cancer Coach

18/05/2026

Jane Mclelland's "How To Starve Cancer" has been a big part of my personal healing journey and I recommend it to all my clients.

If you have been diagnosed and want to explore an incredible amount of resources and information I highly recommend taking her online course:

This easy to follow course has been designed to make Jane McLelland's book visually more explanatory, it makes the science simple so you can learn how to research and personalise your own approach. The aim is to improve results and to help slow or stop your cancer from growing. This course will elev...

28/04/2026

Soy and cancer - a controversial topic. Personally I am a fan. The compound genistein in soy is a powerful ally in fighting triple negative breast cancer (TNBC). When I healed my recurrence in 8 weeks, I had been eating a lot of soy while in Bali for 4 weeks (as well as soursop, reishi and chaga tea and other supplements).

Some great interviews on soy, cancer and women's hormones on Chris Beat Cancer's website:

https://www.chrisbeatcancer.com/dr-kristi-funk-author-of-breasts-the-owners-manual/?mcp_token=eyJwaWQiOjc3OTE5NCwic2lkIjoxMTIxNDUwOTkxLCJheCI6IjRmYTMwZWQ5ZDA3NDBjYTFjNmRiOTYxZWY1MDUzODgzIiwidHMiOjE3Nzc0MDE5OTYsImV4cCI6MTc3OTgyMTE5Nn0.UkVKTVHApj2VtaFCRQqRG_55BYwaHZ4iDxmepXhzrec&fbclid=PAT01DUARd4A9leHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAacEB4q2h7qLnEuhqa3uMExF5pPqwuM-RudXABWDrORJQ4wvgQRP16CPUow1Pw_aem_a5-6zzt40_00TEIiAYrQtQ

https://www.chrisbeatcancer.com/dr-jenn-simmons-the-truth-about-mammograms-and-the-best-diet-for-breast-health/?mcp_token=eyJwaWQiOjc3OTE5NCwic2lkIjoxMTIxNDUwOTkxLCJheCI6ImE0ZTk0MDEyYjU1ZTU1ZmZkOWJlZDYwNzAxMDA4MWVjIiwidHMiOjE3Nzc0MDIxMzQsImV4cCI6MTc3OTgyMTMzNH0.31duYAWKmmBJ3EKFZV1jGe717UnBDvtUsSbaM3APy80&fbclid=PAT01DUARd4HBleHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAaduPNdGVdSKcKsoeeKPuBb6DPcm2I0yogZTGmS6uSuYlTV4omLPoZPGYO2qzw_aem_6dGPTaU4p1xLJuJLWMUhPw

https://www.chrisbeatcancer.com/dr-nitu-bajekal-on-healing-pcos-and-balancing-hormones-with-a-plant-based-diet/?mcp_token=eyJwaWQiOjc3OTE5NCwic2lkIjoxMTIxNDUwOTkxLCJheCI6ImZmZTA3MmQ1YTY4ZTA2MDkyOWQ3MjYwOWVlMmMwNjQ0IiwidHMiOjE3Nzc0MDIxNjQsImV4cCI6MTc3OTgyMTM2NH0.GtgaIgcRCEGxUMvNPrWnwDaK4fSGbnLaFPNWJX0zMxg&fbclid=PAT01DUARd4JRleHRuA2FlbQIxMABzcnRjBmFwcF9pZA81NjcwNjczNDMzNTI0MjcAAadt728q91ElUgptTs2hDjUXyIgquS3aEFL4z7jf-ZUJ5rHdPN5BO82sjoh1TA_aem_8PwVnitUWpptf50cpQPHbQ

Krist Funk, MD is the author of Breasts: The Owners Manual. She's a brilliant doctor, breast cancer expert, and an incredible person. You're gonna love her.

20/04/2026

If we stop servicing our car, and put poor quality oil and petrol into it, it will break down sooner or later (probably sooner!) And its the same with our bodies. Everything we do, or don't do, is leading us toward a destination. The challenge is that we are not necessarily aware of where we are going - as we don't understand the terrain we find ourselves in.

This is what is happening with our food and the environments we find ourselves living in these days. Most of us have a really bad relationship with our bodies and no idea what to eat and what to avoid. Yet it is these very things that are causing more and more illnesses in people, at younger and younger ages. After my illness, it is my passion to support, educate and guide people out of the 'inevitably-get-sick' trajectory to the 'own-your-health' destiny. This is much easier to do than you realise!

I often have people say to me 'I want to make changes, but I don't want to feel worse than I already do'. In my practice - every single person I have worked with that has put in the work, has felt SUBSTANTIALLY better - in just 3-4 weeks. In fact, on one of my programs I had a participant who was a psychiatrist, a medical doctor and worked in public health and she was absolutely blown away by how good she felt at the end - if that isn't saying something then I don't know what is!

Our bodies are self-healing machines. We just need to know how to get out of their way so that they can do what they were designed to. I know all too well - I was diagnosed with aggressive breast cancer - largely due to my sugar addiction, affinity of the odd glass of wine, and suppressed immune system. I endured chemotherapy, multiple surgeries and exactly one year later had a recurrence. I turned to healing foods, radical toxin avoidance and resourcing my gut & immune system and living a detox lifestyle and healed the cancer in a very short time. If I can do it, anyone can.

So I invited you to join me on a powerful, life changing 4-week Cancer Prevention Program - where I teach you all I learned, and how I live my life to stay healthy and radiant.
Starting May 4th | 12 Spots Only!

In just 4 weeks, you'll learn:
🌟 How toxins, lifestyle, and nutrition are affecting your health RIGHT NOW
🌟 The role of gut health, detox, and inflammation (and how to fix them)
🌟 How to use whole foods, movement, and emotional healing to transform your health
🍲We follow a simple detox framework: Remove, Repair, Resource, Revitalize, Enrich. To guarantee your success, I've curated delicious, healing and easy recipes you'll actually want to make

🦋You will experience the support of a group so you don't have to do this alone!

R2,999 for 4 weeks that will change your life.

Comment "I'M IN" or DM me to secure your spot. I can't wait to journey with you!

20/03/2026

My first Cancer Prevention Masterclass of this year is scheduled for Wednesday, 1st April at 6:30pm, online. It is completely FREE!

I highly recommend hopping on - I will be sharing a lot of important and inspiring information on how to build and maintain a cancer-proof body in today's increasingly toxic world.

Feel free to share with anyone who may be interested in attending.

Sign up link in comments.

23/02/2026

https://www.youtube.com/watch?v=WlLh-oCcWvE

A brilliant talk on cancer - what it is and isn't with Dr. Thomas Lodi & Dr Jenn Simmons. If you have been diagnosed with cancer I highly recommend listening. They provide a lot of clarity around:

What cancer is and isn't
The importance of detoxification and environmental awareness
Mammograms
What estrogen really is, the importance of phytoestrogens - particularly SOY
SV40 and 'immune derangement'
And more.

What with the medical industry being an industry created by the Rockerfella Foundation to maximise profit, it is up to us to educate ourselves so that we can empower our health and healing journeys. We certainly aren't going to heal by handing ourselves over to conventional treatment and just hoping for the best.

In this groundbreaking episode of Keeping Abreast with Dr. Jenn Simmons, Dr. Jenn sits down with world-renowned integrative oncologist Thomas Lodi to challen...

10/01/2026

My RE-IGNITION 21 Day Detox & Toxin Awareness Challenge is essentially an CANCER PREVENTION PROGRAM. It was born from my own cancer diagnosis and healing. In thst journey I discovered the sheer volume of toxins we are exposed to each day.

Ehen we don't know, we can't make changes. When we know, we can choose differently.

Starts 19th January - event link below:
https://www.facebook.com/share/17usZVVb48/

🌟🌱🦋

Sally Wellbeloved - Transformational Guide & Cancer Coach

10/01/2026

If the holiday season left you feeling a little heavier, flatter, or out of rhythm with your body, this program is just what will support you in re-igniting your health, vitality and forward movement. It works as gentle, structured and supportive way to help your body find its natural balance again.

This is a guided group detox designed to make change feel doable - using a group container you have support and accountability to stay on track. I guide you through the process step by step - with concrete structure, nourishing recipes, and clear education so you understand why you’re doing what you’re doing, when you need to do it and the 'why'.

The reason I made this program 21 days is because it takes that long to break old bad habits and anchor in new ones. People who have taken this program have called it 'life changing' and have been able to make permanent changes in their habits.

YOU WILL EXPERIENCE:
Increased energy
Enhanced mental clarity
An empowering shift away from old habits
Lightness in body and mind
A renewed sense of motivation

As we move through the final weeks of the Year of the Snake, a time traditionally associated with shedding and renewal, this program offers a timely opportunity to let go of what’s no longer serving so you can enter the Fire Horse Year on 17 February feeling lighter, clearer, and more aligned.

The lighter we are the more freely and further we can move!

Program starts: Monday, 19 January 2026
Investment:
• R2250 per person
• R3995 per couple / two friends
• 50% discount for returning detox participants

Much love,
Sally
Transformational Guide & Cancer Coach

10/10/2025

October is breast cancer awareness month - and in the spirit of my breast cancer prevention advocacy work, I am running a FREE Breast Cancer Awareness Master Class on Thursday, 30th October.
In this Masterclass, I will be covering my personal journey with ill health culminating in a breast cancer diagnosis in 2021, as well as how I healed my recurrence naturally. I will teach my 'cancer prevention map' - providing some simple tools to build a healthy disease proof body. Cancer is a 'lifestyle disease', which means that it is created through our lifestyle - and it can be healed through making the right shifts in our lifestyle. It is something each one of us has the power to change - by educating ourselves, we empower ourselves to take the action steps to change our health story!
If you have been wanting to make changes to your health and didn't now how, join me for this informative session!
Comment "I'm In" to join.
In radiant health
Sally ❤

12/09/2025

I did my first radio interview today! It was really amazing, and I am proud of myself for stepping up in the work that I am doing and also am very honoured to be featured in this way. The program is called "In Her Voice" with Voice of the Cape Radio - VOC. I share my story with walking the journey of breast cancer diagnosis and stepping into my work as a Cancer Coach. The episode will be aired this Sunday - I'll share further details once I have them! 🎤

Thanks to everyone who has supported me on this journey which has been hard, enlightening, fun, but ultimately deeply fulfilling. I have cried, I have laughed, I have torn my hair out, I have run circles around myself, but my work is slowly but surely growing and refining and it is exciting to be living and working in alignment with my sacred purpose.

I ❤ what I do.

Sally Wellbeloved - Wellness Guide & Cancer Coach