12/08/2026
When a group gets attacked, there are four common responses: despair, counter-attack, aggressive silence, or passive silence.
Humor is the most effective.
Dr Louis Awerbuck breaks down why, using a real example: when a blogger recently insulted South African women, Mzansi Twitter didn’t fight back with anger. It fought back with jokes.
Here’s why that works:
It shows you have no power over us.
It shows we stand together.
It turns a threat into shared identity.
You don’t have to win the argument. Sometimes laughing together is the strategy, because it shows a group knows its own worth and doesn’t need to defend itself.
What’s your take?