19/08/2026
How do you feel about marketing your solo private practice?..
Most practitioners that come to me for support remark that marketing is their least favourite aspect of running a solo business... π¬
That is, of course, until we begin to unpack what marketing actually is and how it can be done *differently* to become of the most enjoyable business activity ππΌ
Because most practitioners who come to me for support love what they do - they *love* working with clients, *love* helping them develop critical skills, and actually *love* sharing evidence-based information, insights, and takeaways.
The biggest block results from treating marketing as something separate to showing up and doing the work you love π
π»ββοΈ
You see, marketing can actually feel rather enjoyable when:
β¨ It's aligned with your professional passion and how you prefer to practice
β¨ It's done in a way that feels engaging and (almost) effortless
β¨ It actually leads to predictable, rewarding results!
In our next live Masterclass inside the MODERN PRACTICE CPD Series we will be exploring what ππ» a holistic marketing habit ππ» can look like in a solo private practice context.
Specifically, here's how the session will flow:
β¨ We will first revisit the big-picture principles of sub-niching and setting up step-by-step automations as an essential foundation for your solo business, which will make your marketing efforts to drive traffic to these automated client flows have a much higher ROI.
β¨ We will then take a closer look at your target audience and explore how to engage them based on where they're at in their therapy readiness. This will provide you with a framework to use when considering how best to market your practice, and which strategies to use when.
β¨ We will then explore a variety of different 'inbound' marketing strategies, and how they all fit together into a holistic (and automated) marketing *habit* that serves to consistently keep you and your practice at the forefront of your audience's mind.
β¨ Throughout the call I will show you how these strategies can be applied differently depending on your Therapist Archetype and who you actually consider to be your 'audience' from a marketing point of view ππΌ
There is still enough time to catch-up on the replays of our first two foundational calls and get 'on the same page' as the rest of our creative cohort.
Use the link below to learn more and I cannot wait to welcome you inside! π€
https://beyondprivatepractice.com.au/modern-practice/