25/10/2026
The injury that almost ended Jake’s rugby career.
Jake spent most of the 2017/18 season injured, caught in the constant cycle of rehab and trying to get back onto the field.
A shift in mindset meant he was able to return and work his way back to be a Grand Slam Winner and Semi-Finalist at the 2019 Rugby World Cup for Wales in Japan.
As he approached his 30s, the focus changed again.
It became less about simply training harder and became more about everything around it too:
nutrition, sleep, recovery, lifestyle habits, mindset and supplements where they had a role.
Injuries are part of professional rugby. What changed was how Jake learnt to look after himself. It was a combination of the basics, done consistently.
Those years changed the questions he started asking about supplements too.
•What form is the nutrient in?
•What dose are you actually getting
•What else is in the product?
•Has it been properly quality tested?
•Why are you taking it?
Long before Veritroo launched, the thinking behind it was already taking shape.
