Cherished Parenting Services

Call Directions Website Contact the practice

Cherished Parenting Services Mother | Midwife | Lactation Consultant. Midwifery Care. Breastfeeding Education & Support Welcome! I am a mother, a midwife, and a nurse working in Neonatal ICU.

Plus I am a Certified HypnoBirthing Educator and IBCLC ('Lactation Consultant'). I offer the following products and services -

ANTENATAL AND POSTNATAL MIDWIFERY CARE
Care in the comfort of your home or in the Nollamara clinic. All aspects of midwifery care available, including ordering tests and prescribing medication if needed. Be treated like an individual, not a number. BREASTFEEDING SUPPORT AND EDUCATION
* Antenatal breastfeeding and newborn preparation class - understand breastfeeding and your newborn before they arrive, to get you off to a great start. See the Events section for dates

* Breastfeeding support available in the comfort of your home or in the Nollamara Clinic. Specialities include newborns, low supply, and expressing, but all aspects of breastfeeding support available

SPECTRA BREAST PUMPS
I struggled with breastfeeding, and was shocked and frustrated by the lack of support and products available, not just in Perth, but in Australia. So I have worked hard to bring as many of those products to Australia. I used the Spectra S2 to exclusively express for my daughter, but at the time had to buy it online. I am now a stockist of a variety of their pumps here in Perth and aim to provide a stress-free, quick service

Benefits of renting/buying a Spectra breast pump from Cherished Parenting Services -
*Wide range - S1, S2, and 9 Plus available
* Rent to buy option - try before you buy (available S2 and 9 Plus - you can swap to the S1 once you're sure you want to buy it)
* Delivered to you within 30km of the Perth C*D, 7 days/week (subject to availability)
* Advice and help available via email or text, even on weekends and outside 'office' hours
* Replacement products readily available (including different size fl**ges)
* EFTPOS facilities available

More info at www.cherishedparenting.com.au/spectra-breast-pumps-hire-or-buy


OTHER BREASTFEEDING/EXPRESSING PRODUCTS
* Freemie Deluxe Kits - make expressing completely handsfree and concealable
* Haakaa silicone breast pumps and accessories - simple, easy
* Pumpin Pals - angled fl**ges to make expressing more comfortable
* Maymom breast pump parts - replacement parts for Spectra, Medela, and Ameda breast pumps, including different size fl**ges, valves, and car chargers
* Lacteck fl**ges, Pump2Baby bottles, and Sleepy Mommy Adapters
* BeauGen fl**ge cushions

All can be bought online and posted Australia wide - www.cherishedparenting.com.au/online-store


HYPNOBIRTHING CLASSES
I used HypnoBirthing to birth my daughter at home in 2014. It is an amazing childbirth education program that teaches couples how they can have a positive and empowering labour and birth experience. How you give birth to your children will stay with you forever, and is not something you can just 'wing'. Benefits of HypnoBirthing
* Evidence based information
* Reduces intervention and adverse outcomes for mother and baby
* Stay relaxed and calm, even if labour takes an unexpected turn
* Women often describe labour as more 'comfortable'
* Can be used in any setting (hospital, birth centre, home)
* Baby is often born more relaxed and calm

Group classes have a maximum of 3 couples/group. Private classes also available

www.cherishedparenting.com.au/hypnobirthing-classes-perth

If you have any questions about any of my products or services please do not hesitate to contact me. If I do not answer immediately I will as soon as humanly possible

I’ll be at the Pregnancy, Birth, & Postpartum Expo this Sunday, and I’d love to see you there.If you’re pregnant or prep...
14/10/2026

I’ll be at the Pregnancy, Birth, & Postpartum Expo this Sunday, and I’d love to see you there.

If you’re pregnant or preparing for life with a newborn, come and chat with me about anything you’re wondering - breastfeeding, pumping, bottle feeding, newborn settling, bathing, nappy changing, safe sleep, or just what those first few weeks really look like.

I’m not just an IBCLC - I’m a midwife, NICU nurse, and mother. If you want evidence‑based guidance, reassurance, or practical tips, I’m here for it.

I'll also have a range of breast pumps (for hire and sale), breast pump parts, other postpartum products, and a surprise new range of products (that are not related to feeding, but still to babies)

Come say hi, ask questions, or just stop by for a friendly chat.

18th October, 10am to 5pm. Rendezvous Hotel, Scarborough.

You don’t need to book and its free - just wander over.

It's been a while since I've done a "who I am' post", so here goes.Hi, I'm Justine I'm a mum, midwife, NICU nurse, and I...
12/10/2026

It's been a while since I've done a "who I am' post", so here goes.

Hi, I'm Justine

I'm a mum, midwife, NICU nurse, and International Board Certified Lactation Consultant (IBCLC).

My own breastfeeding journey with my daughter in 2014 wasn't what I expected. Despite my professional experience, I faced challenges that showed me just how important the right support and information can be.

That experience inspired me to start Cherished Parenting Services in 2016 - 1 day before my daughter turned 2yrs old!

She would often come with me in the first few years to drop off breast pumps and started calling my business 'Pump Baby Milk' - she had asked what the breast pumps did and I used those words to explain it - and that became our nickname for anything related to the business!

I originally started with renting and selling Spectra breast pumps - I had ended up using one to exclusively express, and credited it with quadrupling my milk output. I had never heard of this brand, despite being a midwife and NICU nurse, and I wanted to make sure the mums of Perth weren't missing out on something that was so good!

I also worked to bring products together that weren't readily available in Australia yet - Maymom, Freemie, Pumpin Pal. Later I added Lacteck and others.

During my breastfeeding journey, I had received better advice from a peer-to-peer Facebook group about expressing than from the 5 lactation specialists I had seen, so I also wanted to work towards improving the advice professionals gave. In 2018 I added the IBCLC qualification to my name.

And in June 2019 I became an endorsed midwife so that I could pass on Medicare rebates to families.

In 2024 completed a Masters by Research, where my research explored the quality of breastfeeding support in hospital after birth - something I’ve become increasingly passionate about improving. This year I have been working as a Lecturer at the University of Notre Dame, teaching the Maternal Health unit to undergraduate nurses. Oh, and for the past 2 years I've been the President of LCANZ.

As some of you know, fl**ge sizing has also become one of my main areas of expertise - a colleague calls me The Ni**le Whisperer 🤭 Although I would like to think that I do have a few other talents as well.

If you had told me 12 years ago, I would be this passionate about breastfeeding support I would have thought you were mad 😅 But looking back, this was probably always the path I was going to end up on - looking after young babies has always been my main passion (starting with my NICU experience almost 20 years ago). The journey here has made me realise that it is the family who we need to care for the most, so they can care for their new baby.

My business and I have evolved over the last 10.5 years, but the central aim has never changed - help families feel informed, supported, and confident throughout pregnancy, breastfeeding and early parenthood, especially if they need to express breastmilk to feed their baby.

I'd love to hear from you!

What is one thing you wish you'd known before becoming a parent?

Link to more of my story in the comments

I had an enquiry this morning asking if I could help first time parents with more than just breastfeeding?Of course I ca...
11/10/2026

I had an enquiry this morning asking if I could help first time parents with more than just breastfeeding?

Of course I can! 🤗

I can help new parents with just about anything related to post birth recovery, adjustment, and newborn care.

This includes (but certainly isn't limited to):
💜 Changing nappies
💜 Bath time
💜 Settling techniques and safe sleep spaces
💜 Identifying 'normal' behaviour vs what is a concern
💜 Safe babywearing basics
💜 Supporting rest and realistic expectations

In the first 6 weeks Medicare rebates apply, meaning appointments are usually only around $60 out of pocket for 1.5hrs of in-home assistance (tell me which other health professionals come to you for that price? 😉)

Make a booking through the website (link in the comments)

I had a funny moment at work yesterdayI was helping a mum set up her pump - I put one side together, handed it to her, t...
11/10/2026

I had a funny moment at work yesterday

I was helping a mum set up her pump - I put one side together, handed it to her, then started assembling the other.

I handed her that side, then turned the pump on.

The first side worked perfectly… the second side did absolutely nothing.

Cue my internal “oh no, what’s going on?”

I checked the fl**ge (I looked directly at it, to check there was nothing between her and the fl**ge, which can stop the vacuum), checked the pump, checked everything…

And then realised I hadn’t actually connected the tubing on that side. It was still sitting neatly in its packaging!

We both had a good laugh 😅

I had to reassure her (and me) that yes, I do know what I’m doing! I’ve just been doing it long enough that sometimes my hands get ahead of my brain.

A little reminder that even the pros have moments - and that breastfeeding and pumping don’t have to be perfect every second of every time to work well.

Last night I made a submission to the Select Committee Inquiry into Women's Health (you have until COB today to do one i...
08/10/2026

Last night I made a submission to the Select Committee Inquiry into Women's Health (you have until COB today to do one if you want).

I wrote an 11-page document about providing better breastfeeding support, increasing postnatal support by professionals, better education for midwives and other health professionals on breastfeeding and matrescence, and increasing Medicare rebates for midwifery/IBCLCs. I probably could have written more, but unfortunately time got the better of me.

Let's hope something positive comes from this 🤞

Sunday arts and crafts 🤭I'm trying to make some visual representations to teach midwives how to size breast pump fl**ges...
04/10/2026

Sunday arts and crafts 🤭

I'm trying to make some visual representations to teach midwives how to size breast pump fl**ges properly.

The issue with any 2D representation, or even 3D models like this, is that they don't show how to resize once you see the fl**ge on and turn the pump on....

And how to convince midwives and lactation consultants to try even smaller than what they might think 🤔

Suggestions welcome (that are easy to carry in luggage because these need to travel from Perth to Sydney on a plane and cruise ship)

Having your first baby and planning to breastfeed?That’s fantastic! But as a midwife and IBCLC who’s been supporting fa...
22/09/2026

Having your first baby and planning to breastfeed?

That’s fantastic!

But as a midwife and IBCLC who’s been supporting families for almost 10 years, I need you to know something very important:

You’re probably not going to learn how to breastfeed in hospital after your baby is born.

Or rather, you will eventually, but in the meantime it could be stressful, confusing, and take quite a few weeks.

Not because something is wrong with you.

But because hospitals are busy, stays are short, and breastfeeding is a learn skill. And unfortunately, a lot of hospital midwives just do not have the experience or skills to be able to support breastfeeding properly*

The skills needed for breastfeeding are not something that magically clicks on as the baby is born, after hours of being in labour.

The early days can be so much easier when you understand how breastfeeding works before your baby arrives.

During pregnancy, you have space to learn.

After birth, you need support.

That’s why I offer a 2 hour antenatal, private breastfeeding class and ongoing postnatal support - with Medicare rebates

You don’t have to figure it out alone - and you deserve to feel confident from day one.

(*I mean no disrespect to midwives when I say this - I was one of them, before I moved into private practice - you don't know what you don't know...)

I’m excited to have a stall at the Perth Pregnancy, Birth & Postpartum Expo on the 18th October. If you’re expecting, pr...
10/09/2026

I’m excited to have a stall at the Perth Pregnancy, Birth & Postpartum Expo on the 18th October.

If you’re expecting, preparing, or simply curious, come say hello. I’ll be ready to chat to you about breastfeeding, expressing, pump options, and preparing for those early days with your baby. I’ll also have a selection of expressing products, Spectra breast pump information, and practical tips to help you feel confident and supported.

You’re welcome to ask anything - no question is too small. I look forward to meeting you!

This was going to be my comment on a post by a Labour MP that said something along the lines of "Last year, Labour helpe...
13/08/2026

This was going to be my comment on a post by a Labour MP that said something along the lines of "Last year, Labour helped 50000 families on the National Breastfeeding Helpline". But they deleted it, because it was misleading - 'The National Breastfeeding Helpline' is run by Australian Breastfeeding Association volunteers. Their claim that 'Labour helped' is alluding to Labour donating money to the ABA.

There were many comments pointing out the misleading nature of the wording, so I wanted to take a slightly different tact.

Just over 285,000 babies were born in Australia in 2023. Labour’s claim that the National Breastfeeding Helpline supported 50,000 families last year sounds impressive on the surface - but that’s only around 17% of families with a new baby (so probably a lot less if you subtract those who called about older babies and toddlers). And fewer than that number will still be exclusively breastfeeding at five months, despite the WHO saying that 70% exclusive breastfeeding at 6mths is the goal around the world.

In Australia, only 15% of babies are exclusively breastfed to 6 months.

50,000 might sound like a large number (and I applaud the ABA volunteers for helping that number) - but it’s still well below what should be the benchmark for breastfeeding support in Australia.

If Labour is serious about supporting breastfeeding families, they could also help organisations like LCANZ by enabling Medicare rebates for IBCLCs and nationalising breastfeeding protection legislation, similar to what already exists in NSW and Tasmania.

I'm very excited that I've recorded a webinar for Breastfeeding Conferences sharing the knowledge I've learnt over the l...
11/08/2026

I'm very excited that I've recorded a webinar for Breastfeeding Conferences sharing the knowledge I've learnt over the last 12+yrs on expressing, including the all important fl**ge sizing.

Join me for my presentation, Supporting Families with Expressing, as part of The Milk Effect: Shaping the First 1000 Days and Beyond. Together, we’ll explore practical, compassionate ways to help families feel informed, confident and supported.

Earlybird registrations close 21 August. Webinar begins September 20th 2026

Register here link in the comments

Address

Minerva Street
Perth, WA
6062

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 9am - 7pm
Sunday 9am - 7pm

Telephone

+61405427998

Website

Alerts

Be the first to know and let us send you an email when Cherished Parenting Services posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Cherished Parenting Services:

Shortcuts

Sponsored

Share

Category