06/08/2026
DR LAURA BRADEN ➡️ The heart behind Nor'East Apothecary.
Before launching Nor'East Apothecary in 2021, Laura spent nearly 20 years in academia and scientific research, building a strong foundation in science, health, and evidence-based learning.
But she is more than a scientist.
She is also a mother, a homeschooler, a farmer, a forager, and someone deeply passionate about helping families make informed choices about their health and wellness.
FROM LAB TO LAND
What began as a personal interest in natural health quickly grew into a mission - to know exactly what was going into and onto her family's bodies.
That curiosity led her back to the land, to traditional herbal wisdom, and ultimately to the creation of Nor'East Apothecary.
GROWN WITH PURPOSE
Today, Laura and her small but mighty team cultivate medicinal mushrooms, grow organic herbs, ethically forage local plants, and handcraft wellness products right here in Eastern Prince Edward Island.
From Lion's Mane and Reishi to Calendula and Plantain, many of the ingredients used in Nor'East Apothecary products are grown, cultivated, or foraged locally.
Knowing where ingredients come from isn't just important to Laura and her team ➡️ it's at the core of everything they do.
ROOTED IN SCIENCE
One thing that makes Nor'East Apothecary unique is the balance between traditional herbal wisdom and modern scientific understanding.
Laura believes nature has provided many of the tools we need to support our wellbeing, but understanding how and why they work matters too.
That's why every product is created with intention, education, and a commitment to quality.
WHY SHE DOES IT
Ask Laura what she loves most about her work and the answer isn't a product.
It's helping people.
Whether someone is looking for support with a specific concern or simply wants a more natural approach to wellness, she takes the time to listen, educate, and help guide them toward solutions that fit their needs.
For Laura, Nor'East Apothecary has never been just about making products.
It's about empowering people with knowledge, reconnecting them with nature, and helping families feel confident about the choices they make for their health.
And that mission starts at home.
Have you met Laura at a market, workshop, or event? We'd love to hear about your experience below!
