02/06/2026
⭐ Celebrating Small Business Week ⭐
From one lifeguard's passion for training to supporting businesses, charities, and communities across the East Midlands — it's been an incredible journey.
Elite Training Solutions (ETS) was founded in 2013 by Tom Bennett, a former professional lifeguard with a passion for developing skills, confidence, and knowledge in others.
Over the years, we've:
✅ Trained lifeguards, coaches, key workers, and volunteers
✅ Supported organisations including Nottingham Trent University and Leicester Tigers
✅ Delivered vital first aid training throughout the COVID-19 pandemic
✅ Developed bespoke training programmes for larger organisations
✅ Built strong partnerships with local businesses, charities, and community groups
In 2021, Tom was honoured by the Royal Life Saving Society with a Service Medal for his contribution to drowning prevention education and lifesaving.
Everything we do is built on our core values of honesty, integrity, clarity, and communication.
We're incredibly proud of how far we've come and grateful to everyone who has been part of our journey. Here's to continuing to support our clients, communities, and partners for many years to come.
💙 Thank you for supporting local businesses.
Read our full article below:
https://www.etsfirstaid.co.uk/latest-news/were-supporting-small-business-week/
