20/07/2026
At the tender age of 20, I finally followed in my mother's footsteps. 👣
For as long as I could remember, I knew exactly why my granny came to babysit us every Thursday night. It was "Club Night."
I grew up surrounded by Slimming World books, Weight Watchers points calculators, and Scottish Slimmers leaflets. I spent years watching my mum walk around the kitchen asking herself, “What am I allowed to eat?”
She never ate the same things as me, my brother, my sister, or my dad. She was always on a separate "plan," living in a separate reality.
And so began my own 10-year yo-yo dieting career.
Like most of you, I started off thinking I’ll just do this diet thing for a little while, lose the weight, and that’s it. Fixed. (so naive)
So you do it. You lose the weight. And then it comes back.
Eventually, you adjust your mind to the lie. You start believing that this is just what people do. You get the weight off to get comfortable, look good for a bit, and give yourself some "breathing room" to put it all back on again.
That’s the trap. That’s how you get sucked into the diet world for decades.
I allowed that to happen to me for ten years. I’m ashamed to admit it took me that long to realize I was having the absolute p**s ripped out of me. (Which is why it pains me so much when clients come to work with me who have dedicated 20/30+ years to... a number on a scale.)
At the age of 30, I finally asked the question few people ever do:
“What are the people who lose weight and keep it off doing that I’m NOT doing?”
Once I started exploring THAT, everything changed. That was when I lost weight for the last time, way back in 2016.
I’ll be 41 in a week's time. 🎂
That’s a decade of being diet-free. A decade of living at maintenance without tracking, obsessing, or asking a book what I’m "allowed" to eat.
Just living.
A plan that fixed you forever would only sell once. The industry doesn't want you to be like me. They want you to be like my mum—trapped in the Thursday night cycle for 40 years.
Let me help you break that cycle.
I’m opening 50 spots for the FINAL 30-Day Kickstart Beta this August.
Comment KICKSTART below to join the priority list.
