The Egg Freezing and IVF Coach

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The Egg Freezing and IVF Coach

Egg Freezing and IVF Coach for ambitious, driven 30+ women. IVF Mummy to three precious babies.

I help you plan, prepare, and navigate treatment with confidence and increase your chances of success. Hi, I'm Lucy…
…mum of three little miracles and a fertility specialist here to support others in putting mental and emotional wellbeing at the forefront of their fertility struggle. My journey began over a decade ago when battling primary infertility. Month after month, I found myself further int

o a black hole of despair as my period continued to arrive. I was stressed, anxious, and scared at the prospect of not becoming a Mum, and angry at our diagnosis of ‘unexplained infertility’. I found it incredibly difficult to talk to friends and family, and I’d dread attending social occasions for fear of being questioned about our plans to start a family. At this point, we’d focused on every physical route, but in doing so, had neglected our mental wellbeing, which was fragile and negatively affecting all aspects of life. Meeting Dany Griffiths, founder and creator of The Freedom Fertility Formula™ was an absolute game-changer. She empowered me with various tools and techniques, enabling me to live my life again by putting my mental and emotional wellbeing at the centre of my fertility journey. Dany was with us every step of the way, supporting us through assisted fertility until I fell pregnant with my now six-year-old daughter, Eloise. After a period of trying to conceive baby number two, I sadly experienced a heartbreaking miscarriage, leaving me in a terrible place mentally. Feeling scared, anxious and stressed that it could and would happen again, I once again called upon the support of Dany. I only wish I had done it sooner, as I remember feeling the most incredible sense of calm after our first session together. I felt relaxed and could not believe the shift in mindset – I was honestly a different person! Dany supported us throughout our lengthy and challenging battle with secondary infertility until I was incredibly blessed to fall pregnant with twins through IVF. Determined to support others, I trained with Dany as a Freedom Fertility Formula Specialist, leaving behind my 20-year career in senior marketing positions within finance and the not-for-profit sectors. I had an absolute sense of calling to use my fertility experiences to help others, and I’m proud to have been trained by the best in the industry. I understand first-hand the impact that struggling to conceive can have on all aspects of your life, let alone on your physical, mental and emotional wellbeing. I firmly believe it is one of the hardest things you will ever go through, but with the right support and guidance, you can continue to live your life from a place of calm and control, whichever direction your fertility journey takes you on.

25/08/2026

Recently, several women have started working with me who have experienced recurrent pregnancy loss.

Some before venturing into IVF. Some following embryo transfers.

And although their stories are different, there’s a common thread.

Some feel stuck and don’t know how they can put themselves through it again.

Others just want to get going — another cycle, another transfer, another chance at becoming a mum.

But so many have had very little emotional support to process everything they’ve already been through.

One pregnancy loss is heartbreaking.

Two or three can take an enormous emotional toll.

The grief.

The anger.

The unfairness.

The frustration of being told there’s no clear medical explanation for why this keeps happening.

And then there’s the fear that can sit underneath trying again:

What if it happens again?

Because a new IVF cycle or embryo transfer doesn’t erase what happened before.

The scans, waiting for updates, transfer day, the two-week wait and reaching new milestones can bring feelings you thought you’d dealt with straight back to the surface.

Processing pregnancy loss isn’t about forgetting or “getting over it.”

It’s about acknowledging what you’ve been through, processing the grief and having tools to support you when those fears and uncomfortable feelings show up.

If you feel stuck, we can work through what’s keeping you there so you can begin to move forward.

And if you’re desperate to get going again, we can make space for what you’ve been through so you feel more emotionally equipped for whatever comes next.

Because preparing to try again isn’t only about preparing your body.

Your emotional wellbeing deserves support too. 🤍

If you’re preparing to try again after pregnancy loss and recognise yourself in this, you can book a free consultation with me to talk about how I can support you as you move forward.

Lucy
Xx

22/08/2026

Today is Rainbow Baby Day. 🌈

And these two are mine.

After years of trying to conceive, male factor infertility, pregnancy loss and two unsuccessful rounds of IVF, I was told time was running out.

That I’d left it too late.

Then, on my third IVF cycle, we transferred two embryos.

And both stayed.

My rainbow twins, Max and Chloe. 🌈🌈

I know how incredibly lucky I am that my story has this chapter.

Because a rainbow baby doesn’t erase the baby who came before.

It doesn’t erase the loss.

Or the grief.

Or the fear that comes with daring to believe it might finally be your turn.

And pregnancy after loss can bring its own complicated emotions. You can be incredibly grateful to be pregnant while still being terrified of losing everything again.

For me, these two were hope after heartbreak.

They were the chapter I desperately wanted to believe was still possible, even after being told that time was against me.

So today, I’m thinking of every woman holding her rainbow baby a little tighter.

Every woman pregnant with her rainbow and navigating that delicate space between hope and fear.

And every woman still waiting, still trying and still wondering whether she will ever get to meet hers.

I remember being her too. 🌈

Infertility FertilityJourney

16/08/2026

You can have your medication ready.

Know exactly when your scans are.

Have watched every injection video.

And still be completely unprepared for how IVF can feel emotionally.

Because IVF isn’t just injections and appointments.

It’s waiting for follicle numbers.

Waiting to hear how many eggs were collected.

How many fertilised.

Whether your embryos are developing.

Whether there will be one to transfer.

It can feel like moving from one hurdle to the next, holding your breath the entire time.

And if you’ve already spent months or years trying to become pregnant, you may be starting that cycle emotionally exhausted before it has even begun.

This is why I believe preparing emotionally for IVF matters too.

Dr Alice Domar’s research into mind–body programmes alongside fertility treatment found higher pregnancy rates among women who participated in the programme.

We cannot control the outcome of an IVF cycle.

But we can change how supported, prepared and emotionally equipped you feel going through it.

You don’t have to white-knuckle your way through IVF.

If you have a cycle coming up and want support with the emotional side of what’s ahead, DM me IVF and we can have a chat.

12/08/2026

Yesterday, my lovely old neighbour Chris passed away at the age of 92. ❤️

Chris became our neighbour 13 years ago, when my husband and I moved into our first home — the home we hoped we would grow our family in.

At the time, we’d already been trying for a baby for 18 months and had been diagnosed with unexplained infertility.

Chris had never been able to have children herself. She’d suffered with fibroids and had a complete hysterectomy at just 19.

We talked about it many times over the years. She told me that although it had broken her heart, she met a wonderful man and went on to live her life to the full.

And she really did.

Chris was a character. She had the most wicked laugh, would chat to absolutely anyone and volunteered in local charity shops for around 30 years.

She also had very clear priorities.

Her shopping list regularly began:

“Get me cake.”

Then marshmallows and crisps.

Fruit and vegetables came much further down. 😂

Over the years, I supported Chris through hospital stays and illness, helped organise carers and did her weekly shopping. Even when we moved three years ago, thankfully only 10 minutes away, I’d still pop in a couple of times a week.

Chris knew everything about our journey to parenthood and was absolutely chuffed when I finally became pregnant with Eloise.

Then our twins arrived and she adored them too.

To my children, she was simply “Auntie Chris.”

Earlier this year, she moved to a care home in Dorset, where she’d grown up. I’d been meaning to send her some of our holiday photos and feel incredibly sad that I won’t now get the chance.

But mostly, I feel lucky that our lives crossed.

For a woman who never had children of her own, she became part of our family.

92 years of life.
30 years of volunteering.
13 years of being so much more than the elderly lady who lived next door.

Rest peacefully, Auntie Chris.

I hope you’re reunited with your husband and your brothers, and that wherever you are, there’s plenty of cake. ❤️

10/08/2026

If trying to have a baby has left you feeling like your body, or you have somehow failed, I want you to read this. 🤍

08/08/2026

When you’re struggling to get pregnant, there’s one question that rarely leaves you alone:

“What else should I be doing?”

What else should I try?
What should I stop?
Which supplement, test or treatment should come next?

You’ve already tracked, researched, changed what you eat, taken supplements and attended appointments.

Yet when you’re still not pregnant, it’s easy to believe you must be missing something.

So you keep searching.

Another recommendation.
Another routine.
Something else that worked for someone else.

Even when it doesn’t feel right for you.
Even when you don’t want to do it.
Even when you’re already emotionally exhausted.

Because every new thing brings hope that this might finally make the difference.

But doing more doesn’t always help you feel more in control.

Sometimes it simply creates more decisions, more rules and more opportunities to question whether you’re doing enough.

The answer isn’t always to add something else.

Sometimes it’s to pause and ask:

Is this genuinely supporting me?

Do I want to keep doing it?

Or am I frightened that stopping means I’m not trying hard enough?

You don’t have to exhaust every option to prove how deeply you want to become a mum.

Doing more isn’t always the same as moving forward.

If you’re exhausted from constantly wondering what else you should be doing, DM me SUPPORT.

You don’t have to carry this alone.

25/07/2026

I never thought these three would exist. ❤️

Today is World IVF Day.

For me, it isn’t just a date in the calendar.

It’s this.

A photo of the three children I once believed I might never get to meet.

People see this picture and see my family.

I see everything it took to get here.

Years of unexplained infertility.

Secondary infertility.

Male factor infertility.

Pregnancy loss.

IVF cycles where my embryos didn’t stick.

Appointments that felt endless.

Phone calls I dreaded answering.

Hope that came… and was taken away again.

There were so many moments I questioned whether I would ever become a mum.

Today, I will always be grateful for IVF.

The science gave me a chance.

But science was only one part of my journey.

I also had to do the emotional work.

I had to find a way to keep going when I genuinely didn’t know if I could.

To get back up after every setback.

To learn how to hold hope without pretending I wasn’t terrified.

I invested in my emotional wellbeing and worked with a coach who helped me navigate one of the hardest chapters of my life.

Not because it guaranteed an outcome.

But because it helped me cope with the uncertainty.

It helped me walk into each cycle feeling calm, in control and able to face whatever came next, instead of feeling petrified and dreading every appointment, every phone call and every result.

Today, I’m incredibly grateful to every embryologist, doctor, nurse and scientist whose dedication has helped create millions of families around the world.

But World IVF Day isn’t only about celebrating the science.

It’s also about recognising the people living it.

The women giving themselves injections before work.

The couples trying to stay hopeful after another negative test.

The parents grieving a baby they’ll never get to hold.

The people quietly wondering if this will ever happen for them.

I see you.

Because I was you.

Today, I’m thinking of everyone navigating infertility, pregnancy loss and IVF. ❤️

27/06/2026

Yesterday, I walked through the doors of St Thomas’ Hospital and unexpectedly found myself in tears.

Not because of the appointment I was there for.

But because it was the hospital where my miscarriage was confirmed.

As I walked through the entrance, the memories came flooding back. The shock. The heartbreak. The moment my world changed.

With what would have been that baby’s birthday approaching at the end of June, it felt even more raw.

The thing about pregnancy loss is that grief doesn’t simply disappear. It can be quietly waiting in places, dates, smells or moments you never expected. Even years later, they can catch you off guard.

Yesterday, I was there with my son, my rainbow baby, for one of his appointments.

As I looked at him, I felt incredibly grateful he was by my side, while also allowing myself to grieve the baby who should have been here too.

When I lost that baby, I honestly never believed I would move forward with my life. The grief felt all-consuming.

What changed everything was having a fertility coach who gave me the space to process what had happened, gently helped me work through my grief, and supported me to feel ready to try again.

That eventually gave me the strength to go through IVF again, which led to my beautiful rainbow twins.

It’s also why I’m so passionate about supporting women who have experienced miscarriage and recurrent pregnancy loss. I know how lonely, frightening and all-consuming it can feel, but I also know it’s possible to honour your baby, carry your grief with you, and still find a way to move forward.

Yesterday reminded me that healing doesn’t mean forgetting.

The tears can still come.
The triggers can still exist.

But feeling the grief doesn’t mean staying stuck in it.

If you’ve experienced pregnancy loss, you’ll know how certain places and milestones stay with us.

If you’ve found yourself unexpectedly overwhelmed by a memory, a date or a familiar place, please know you’re not going backwards.

You’re simply remembering someone who mattered.

Grief changes with time, but love doesn’t. ❤️

If this resonates with you, or you’ve experienced pregnancy loss yourself, know t

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