23/07/2026
Ever wondered why a link in a Facebook post suddenly isn't clickable?
I’ve mentioned Facebook's link quirks before, but with recent algorithm updates, here is the latest info on why this is happening, and how to handle it.
Facebook’s main goal is to keep users on its platform. Because of this, the algorithm restricts external links in a few key ways:
🌟 In regular posts: Unverified accounts and Professional Mode profiles face strict limits on external links, and including them in your caption can heavily reduce your reach.
🌟 In captions & Reels: Facebook frequently disables hyperlinks in video captions, cover photo descriptions, or story text, turning them into plain, unclickable text.
🌟 In comments: Adding a hyperlink directly inside post captions or video descriptions may not work and be physically unclickable. (Dropping a plain URL as the Page Owner in the comments remains the safest option).
🌟 In Stories: Links shared via the Facebook Story link sticker remain fully clickable and unlimited.
A simple workaround:
💫 Instead of placing an external website link directly inside your main caption, write your post text first and pop the link in the very first comment. That way, you share your content without the algorithm throttling your reach.
I hope this takes some of the frustration out of posting on Facebook. Small tweaks like this can make a big difference to your reach and we all need that! 😛