16/10/2026
What’s Changing on Facebook?
I keep seeing therapists comment that even when they post in Facebook Groups, their content seems to get very little visibility.
Facebook’s latest Groups update gives us an interesting clue about what it may be looking for instead.
Facebook is testing a new ❝Top Community Voices❞ role designed to recognise people who make genuinely useful contributions to Groups — answering questions, sharing experience, offering practical advice and starting worthwhile conversations.
For therapists and holistic practitioners, I think the message is quite simple:
Don’t join Groups just to promote your services. Become someone who contributes something useful.
That might mean spending 15 minutes answering one question where you can genuinely help.
Facebook seems to be placing more value on the quality of contributions and conversations, rather than simply how often you post.
👉 Have you noticed your posts getting less visibility in Facebook Groups lately? What seems to be working best for you?