21/07/2026
The knowledge gap suggested a woman’s experience wasn’t valid, turning it into something to overcome.
And unfortunately, this opened up a position for people and companies to exploit.
Somewhere along the way, we’ve normalised telling women to eat less, train harder and be more disciplined, rather than questioning inflicted beauty standards and diet culture as a means of distraction.
We know that around 70% of women with PMOS, previously PCOS experience insulin resistance, regardless of body size. We also know that PMOS can be associated with an increased risk of anxiety and depression, basically what women have been forced to normalise.
So why is the conversation still centred on blame?
Because when women are led to believe they’re the problem, they’re far more likely to believe they need fixing.
And when you feel broken, almost anything can start to look like the solution, another supplement, another restrictive diet, another product promising to “balance your hormones.”
So we’re sold certainty before we’re given understanding and information that reflects the complexity of our physiology, not another list of rules.