29/07/2026
Is it just me or is anyone else tired or overwhelmed by the number of different marketing strategies being sold to therapists?
The private practice industry has become obsessed with marketing strategies, when what’s missing is - business diagnosis and NO ONE is talking about it!
Every week I see therapists trying another marketing strategy.
They optimise their Psychology Today or Counselling Directory profile.
They start a blog.
They post on Instagram
They learn SEO
They run ads
They create content
But they are still not getting clients
The problem isn’t that’s these strategies don’t work
The problem is that the therapists are being sold these strategies without actually understanding what problem they are trying to solve.
They are being taught strategy, before business diagnosis - which makes no sense!
Therapists don’t have a marketing problem, they have a diagnosis problem.
If you resonate and want to avoid buying into yet another marketing strategy, comment PROCESS below and we will send you our free client acquisition diagnosis worksheet.
traineecounsellor