22/06/2026
I recently took part in a panel discussion on toxic makeup and the beauty industry, and it left me reflecting on something interesting.
Beauty standards have changed dramatically throughout history. Different generations have celebrated different ideals, different fashions, and different definitions of what it means to be attractive.
Yet one thing has never changed. Beauty remains one of the most powerful currencies in society.
Today, the beauty industry is worth around £116 billion. Entire business models are built around convincing women that they need to look younger, fresher, smoother, brighter, or somehow better than they already are.
What struck me is that while the packaging has changed, the psychology has not.
Historically, people used substances that we now know were harmful in the pursuit of beauty. Today, products come wrapped in luxury branding, scientific-sounding terminology, and elegant packaging. Many are marketed as “natural”, “clean”, or “safe”, yet consumers often have little understanding of what ingredients they are actually applying to their skin, eyelids, and eyes every single day.
Sometimes we are paying more for the marketing than for the formulation itself.
As an eye surgeon, what concerns me is not the beauty industry profit but what I am seeing in clinic.
The number of patients presenting with chronic dry eye disease, ocular surface inflammation, allergy-related eye disease, eyelid problems, and persistent irritation continues to rise year after year.
Of course, makeup is only one part of the story.
Add pollution, air conditioning, smoking, poor indoor environments, reduced blink rates, excessive screen use, and digital eye strain, and we have created the perfect environment for ocular surface disease to flourish.
We are becoming increasingly connected digitally, yet our eyes are paying the price.
The uncomfortable truth is that we may be facing a growing public health problem that receives far less attention than it deserves.
Beauty should never come at the expense of eye health.
Perhaps it is time we became as curious about the ingredients, safety and long-term well being as we are about appearance and