09/10/2026
I think one of the biggest problems in aesthetics at the moment is that there are so many treatments available, it’s becoming increasingly difficult for patients to know what they actually need.
And I can understand why. Every week there seems to be a new injectable, device or treatment promising to improve something about our appearance. When you’re constantly exposed to that, it’s easy to assume that more treatments must mean better results.
But I think we need to be much more careful about the distinction between what a treatment can do and whether it’s actually the right treatment for the person sitting in front of us.
You can spend a lot of money on treatments that have some benefit, but still end up disappointed because they were never going to achieve what you were hoping for in the first place.
And I think this is where the responsibility really sits with us as practitioners. Patients shouldn't be expected to understand the limitations of every injectable or device before walking into a consultation. That's part of our job.
I'd much rather someone leave my clinic understanding why I haven't recommended something than spend thousands of pounds on treatments that aren't going to get them where they want to be.
I'm curious whether anyone else has experienced this, particularly if you've had treatments that didn't quite deliver what you were expecting.