JB Aesthetics

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JB Aesthetics

Dr Jonny Betteridge, founder of JB Aesthetics.
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05/08/2026

8 years ago today, I walked through the doors of Ipswich Hospital for my first day as a doctor.

After 6 years of medical school, it felt like the start of everything I'd been working towards. I was excited, optimistic and convinced I knew exactly how my career would unfold.

Today, thousands of doctors will be starting that same journey. It's a milestone they'll never forget, and one I still remember vividly.

Looking back, my own career has taken a different path to the one I imagined. At the time, I could never have predicted where I'd end up, or the opportunities that would come from being willing to adapt as life changed around me.

If there's one thing the last 8 years have taught me, it's that not every journey follows the route you first planned. And that's ok. Sometimes the path you never expected turns out to be the one that's right for you.

Congratulations to everyone starting their first day as a doctor today. Wishing you all the very best as your own journey begins!

28/07/2026

One of the biggest mistakes I see at the moment is people taking too much advice from too many places.

Social media can be a great source of information, but it can also leave people trying every trending treatment or skincare product without really understanding whether it's right for their skin. Add in poor advice or a lack of direction from some clinics, and it's easy to end up treatment hopping between lasers, peels, injectables and skincare with no clear plan.

The result? Skin that becomes reactive, irritated and a damaged skin barrier. From there, it often turns into a cycle of trying to fix the problem by adding yet another treatment, when in reality that's exactly what's keeping the cycle going.

That's why we do things differently. Every recommendation we make is based on your skin, your concerns and your long term goals.

💬 What do you think?

Leave your comments ⬇️

26/07/2026

We are currently looking for a selection of models to undergo full face dermal filler treatments.

See the post for details of how to apply.

23/07/2026

I think we're starting to have a real problem with expectations in aesthetics.

There are more treatment options available than ever before, and skin tightening devices definitely have their place when they're used on the right person for the right reasons.

Where I struggle is when they're marketed in a way that makes people believe they'll achieve results that just aren't realistic.

One of the more difficult conversations I have in clinic is telling someone that I don't think a treatment is going to give them the result they're hoping for. Not because the treatment is bad, but because I don't think it's the right treatment for them.

Surgery isn't the right choice for everyone, and I completely respect that. But if surgery isn't something you want to consider, that doesn't automatically mean a non-surgical treatment is the answer.

Sometimes the right thing to say is, "I don't think I'd feel comfortable recommending anything because I don't believe it's going to give you the result you're looking for".

I'd rather someone leave disappointed that I couldn't offer a treatment than spend thousands of pounds on something I don't think will meet their expectations.

I'd love to know what you think.

Do you think the aesthetics industry is starting to overpromise what non-surgical treatments can realistically achieve?

22/07/2026

Vinicius Junior's post-World Cup appearance has sparked plenty of discussion, with reports suggesting he has undergone dermal filler treatment.

Looking at his appearance before and after the reported treatment, the most noticeable changes are across the lower face. The jawline appears more angular, the chin has greater width and projection, and together these changes create a stronger, more structured facial profile.

Facial balancing isn't about making features bigger. It's about improving proportion and creating harmony between different areas of the face. In men, a recessed chin or less defined jawline are some of the most common concerns I see in clinic, and even subtle changes can have a significant impact on facial structure and profile.

💬 What do you think of his new look?

Leave your comments ⬇️

21/07/2026

Reading the article on the New Face of Hollywood really got me thinking about where the beauty industry is heading.

We've reached a point where almost any feature can be changed if you have the means. While I'm all for people feeling confident and being the best version of themselves, I do wonder if we're starting to lose what makes us individual.

It feels like we're seeing more of the same face, just on different people. As clinicians, I think it's our responsibility to help patients make decisions that are right for them, not just what's trending.

Beauty should enhance who you are, not make you look like someone else.

💬 What's your thoughts on this?

Leave your comments ⬇️

20/07/2026

Shakira has had people talking after her performance during the World Cup final half time show, with many commenting on how youthful she looks at 49.

When you compare her appearance now with the 2010 World Cup, there seems to be very little visible change. Genetics, skincare and a healthy lifestyle will all play a part, but I do not think they fully explain the result.

Her appearance is more likely to reflect a combination of treatments, which may include Botox, laser based treatments and surgical refinement around the brows, eyelids, face and neck. The facial volume also looks more consistent with fat transfer than filler, particularly as fat transfer is often carried out alongside a facelift and neck lift.

Whatever treatments she may or may not have had, I think she looks fantastic.

💬 What do you think?

Leave your comments ⬇️

16/07/2026

When we talk about facial rejuvenation, it's rarely just one treatment that creates the final result. Skin quality, muscle activity and structural support all contribute to how a face ages and how it can be refreshed.

In this video, I break down the features that stood out to me and explain why I think there's more to consider than the non-surgical treatments Hilary Duff has publicly shared. As always, these are my professional observations based on publicly available images, not statements of fact about any procedures someone has or hasn't had.

The goal is to help you understand what I look for when assessing facial aesthetics and why certain features can point towards different treatment approaches.

💬 What are your thoughts after watching?

Let me know in the comments ⬇️

14/07/2026

I often describe filler as painting for the face, and I genuinely believe that's what it is. There’s a huge amount of artistry and attention to detail involved in treating someone’s face.

It’s about understanding their unique anatomy, including their angles, proportions, and natural balance, then enhancing those features in a way that elevates their appearance without changing how people perceive them.

For me, the best aesthetic treatments are the ones you can’t spot. As soon as it’s obvious that someone has had work done, that’s never the goal.

That’s exactly the approach I took with Demi, who wanted a little more gentle structure and definition to her face. We treated a few key areas, focusing on volume restoration and profile balancing. We restored volume through the mid-face by treating the cheeks to provide more support. We used a small amount of filler in the lips to subtly refine their shape, then focused on the lower face by improving chin projection and softening the chin shadows.

You can see how these subtle changes create more contour, improve overall facial harmony, and enhance the definition of the jawline, while keeping the result natural and true to her features.

💬 What do you think of Demi's results?

Leave your comments ⬇️

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UNTIL, 1 Orchard Street
London
W1H6HJ

Website

http://www.jbaesthetics.com/

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