Lucy Ponsonby, founder of GB CHEW ORGANIC, trained as a chef at Leiths School of Food. While catering she became aware and fed up of how much refined sugar and over processed food was in our everyday diet, which caused headaches, fogginess, anxiety and harmed the environment. Sweet tooth Lucy was fed up of the sugar spike guilt, being an energetic sportswoman, as well as being on her feet all day
running her coffee van in London. The ‘Green Bean van’ quest was to resolve the unsatisfactory trade-off in the sweet snack category for conscious consumers, who want to have exceptional quality food on the go, pre/post exercise or with a cuppa. Luckily the van was parked next to a play ground, where parents were looking for exactly this snack for their children and were pleasantly surprise themselves, so ended up sharing with there kids! Through experimentation Lucy found that people did not want bland and boring health or quick-hit sugar-fused confectionary and bakery that produced a lot of unnecessary waste due to its very short shelf life. However, snacks that give long-lasting stamina, had exceptional flavour, a chewy texture and were bursting with nutrients.
