26/06/2026
Recent media coverage has highlighted just how important it is for families to fully understand what they are purchasing when arranging a funeral.
The BBC has reported on the Advertising Standards Authority's ruling concerning a direct cremation provider. It's well worth a read for anyone considering their funeral options:
https://www.bbc.co.uk/news/articles/cj4g5xn2qjdo
The ASA ruled that the company's television advert misleadingly implied that its standard funeral plan included an attended funeral service, when it did not, and required the advert to be amended.
At Unique Funerals, we believe every family deserves:
✅ Honest advice
✅ Transparent pricing
✅ Clear explanations of every option
✅ Compassionate, local care from experienced funeral professionals
Whether you're considering a traditional funeral, a simple funeral or a direct cremation, it's important to understand exactly what is included before making a decision.
We encourage everyone to ask questions, compare providers, and choose the option that best reflects their wishes and those of their loved one.
Because every family deserves clarity, dignity and choice.
The Advertising Standards Authority has ruled against online direct cremation firm Pure Cremation.