26/05/2026
I’ve had plantar fasciitis.
Not just treated it in 7,000+ patients over 28 years. Actually had it myself.
Running club. Wrong shoes. Boggy trail. Classic overuse injury.
As a podiatrist and former Army PTI, I knew exactly what to do:
✓ Custom orthotics to offload
✓ Reduced training load
✓ Gradual tissue tolerance building
✓ Acupuncture on my own foot (interesting experience!)
Result? Kept training throughout. Full resolution in 3-4 months.
Here’s what that experience taught me that textbooks can’t:
→ Proper diagnosis allows immediate intervention
→ You don’t need complete rest (you need optimal load)
→ 3-4 months for full recovery is NORMAL, not failure
→ The right orthotics let you maintain life while you heal
Since 2008, BxClinic in Norwich has become the “go to” when other practitioners can’t solve heel pain.
92% complete resolution rate for properly diagnosed cases.
But here’s the thing: most “plantar fasciitis” isn’t actually plantar fasciitis. It’s one of 40+ other heel pain conditions.
I founded to change this. To educate. To raise awareness that heel pain needs proper diagnosis, not generic protocols.
28 years of experience. 7,000+ pairs of feet. National thought leader. International speaker.
But also: fellow sufferer who knows what it’s like to wake up with that sharp heel pain.
Your heel pain has an answer. Head to our Blog page via the link in the comments to read the full story.
