18/06/2026
We recently posted about Direct Cremations & how you should speak to your local, independent funeral director before purchasing one of these types of services advertised on TV. This is exactly why we posted it previously (& will continue to); to support & protect the families in our community (& beyond), because we genuinely care. The Advertising Standards Agency (ASA) have now banned one of these adverts due to misleading content.
This is why we urge you to contact your local, independent funeral director who can talk you through all the options available, including direct cremations. We believe that every funeral should be planned with that family & their choices in mind, whether they choose a direct cremation, a full cremation, a burial, a standard hearse, a motorbike hearse, an Only Fools & Horses Reliant Robin hearse, a coloured coffin, a wicker coffin, a picture coffin, a plain coffin to write on...the list goes on! No matter what you would like, your local, independent funeral director will do their absolute best to make it happen.
If you would like to talk to us about a Direct Cremation, Pre-Paid Funeral Plan or any of our services, please give us a call on 01603 898202 or you can DM us, or email us, whichever you feel more comfortable doing. We will happily answer any questions you may have.
Pure Cremationโs advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan