Alan Longcroft Comprehensive Chinese Medicine

10/03/2026

🎉 Shiny, new life news: I'm in Cambridge 🎉

Since relocating to Cambridge at the start of the year to move in with my long-term partner, I'm absolutely thrilled to be joining the Beechwood Practice for Complementary Health. I used to appreciate this building with its impressive beech tree and charming French shutters when I used to come into Cambridge for tutorials during my acupuncture training in 2013 - 2016. 9 years on, I am absolutely delighted to have the privilege of practising in this extraordinary setting.

The Beechwood Practice is a real Cambridge landmark, just a stone's throw from Cambridge Central railway station. The practice is well-established and a really warm and friendly space.

In Norwich, you can still find me at St. Stephen's Practice on Wednesdays and Thursdays. St. Stephen's Practice has been an important part of my practice and experiences of acupuncture, this is where I first started receiving acupuncture treatment at 15 years of age, and I'm not planning to say goodbye here.

Come find me at my new work home for Acupuncture, Herbal Medicine and Manual Therapy. Very much looking forward to building my practice here and settling into a new life here in Cambridge. This has been a big change and positive for me personally (though many will already know I don't love moving house). Over the past few months I've been hard at work getting the word out and working on the website, and I'm really looking forward to getting back to focusing on care and doing what I love.

The Beechwood Practice
📍 The Beechwood Practice, 41 Hills Road, Cambridge CB1 2NT
🅿️ On-site parking
♿️ Step-free access treatment space available on request
📆 Mondays, 8:00am - 8:00pm

Travel
🚊 8 minute walk from Cambridge rail station
🚍 Served by multiple bus lines (check the website)
🏥 9 minute drive / 15 minute bus from Addenbrooke's hospital

Contact and booking
📞 01223 315541
✉️ [email protected]
📱 Booking and more information at alanlongcroft.co.uk

Most importantly...
🪟 Absolutely delightful French shutters

💻 Online
As ever, you can see my by Video Call on Tuesdays for Herbal Medicine consultations

12/04/2025

📢 New website
💬 Would you like to give your feedback?

alanlongcroft.co.uk

I'm always trying to keep the website simple and easy to use but lately it's been cluttered and links have stopped working as the pages and sections they direct to have been continually amended. Now HOPEFULLY everything is working and have the most user-friendly version yet🤞

This is an entirely self-build website with no professional help. The website is how new patients can find out about my services and it's the portal where my existing patients can schedule their appointments. And while I may be a tech-savvy millennial who knows his way around a computer, I don't know a java from an html and website design is not what I do. I'm an acupuncturist and the simpler and easier I can keep this for my patients, the more time I can devote to caring for the people who seek my help 💆‍♂️

You're welcome to tell me:
👀 Does everything look right?
🔍 Are you able to find what you need?
🔤 Is there any overlapping text?
📖 Is everything clear and readable?
✅️ Does everything make sense?
🔗 Do all the links work and take you to where you expect to go?
🖼 How do you feel about the style and layout?

This and any futher feedback is much welcomed and much appreciated 🙏

Comment below or get in touch by email at [email protected] 📧

Acupuncture, facial acupuncture and tuina manual therapy services in Norwich, acupuncture home visit service in Norwich area, herbal medicine service online in UK, with Alan Longcroft MBAcC MRCHM

19/12/2024

Wrapped up the final clinic day of the year and counting down to 2025. This is the first time in 8 years of practice I've taken 2½ weeks off for Christmas - this year sorely needed. Wishing everybody well over the festive period and will be back from 6th January.

Mantlepiece at my Tuesday location at St. Stephen's Practice, looking festive with the Christmas cactus in bloom and cards gifted from patients this year. Look forward to seeing you in 2025 ❤️

08/07/2023

OK Nigel Ng just made a Chinese Medicine version of Fifty Shades of Grey and I'm here for it ✌️

But I promise as a registrant of the British Acupuncture Council and the Register of Chinese Herbal Medicine I won't put anything in your ears and I won't be using matches to do your cupping 😇

And I sure as hell won't administer directly into your bunions... Very ouch.

29/03/2023

"We can now be confident that those suffering from back pain, osteoarthritis and headache can benefit from a course of acupuncture."

Proud to support with the British Acupuncture Council (BAcC)

Read the BAcC blog post here:
https://acupuncture.org.uk/news/getting-to-the-point-of-the-research-and-evidence/

For acupuncture, herbal medicine and tuina manual therapy services in Norwich with myself, Alan Longcroft MBAcC MRCHM, visit www.alanlongcroft.co.uk

Research and evidence are vital in order to increase awareness of acupuncture’s effectiveness and to ensure a wider acceptance of its use within our healthcare system. Read more in today’s blog http://bit.ly/42PtEwp

28/03/2023

Elizabeth Day, Author came to acupuncture with Ross J. Barr while she was trying to conceive. She loved it so much she continues to use the treatment as part of her ongoing care for wellbeing.

Proud to support with the British Acupuncture Council

For acupuncture, herbal medicine and tuina manual therapy services in central Norwich with myself, Alan Longcroft MBAcC MRCHM, visit www.alanlongcroft.co.uk

28/03/2023

"A good while ago now I broke my wrist, and after taking the cast off I had absolutely no flexibility or movement in my wrist and it wasn't getting any better and I was referred to an acupuncturist. And, I kid you not, the acupuncturist put one needle in the middle of my forearm and before my very eyes my hand went like 'that'. And ever since then I've been a convert.

"I saw it with my own eyes. I could not move my wrist, I don't know what this acupuncturist did, but it was absolutely life changing."

Proud to support with the British Acupuncture Council (BAcC)

Acupuncture is an effective alternative to painkillers and here's Isabel Webster putting her finger on exactly that in interview with Sarah Major Acupuncture on GB News. In a nutshell, drug treatment can take the edge off the pain, acupuncture can relieve the pain, improve function and increase range of motion.

Watch Eamonn Holmes and Isabel Webster talking about with Sarah Major, one of my Practitioner Director colleagues on the Governing Board of the BAcC, here:
https://m.youtube.com/watch?v=IG0ARpJPC3E&feature=youtu.be

And for acupuncture, herbal medicine and tuina manual therapy services in central Norwich with myself, Alan Longcroft MBAcC MRCHM, visit:

www.alanlongcroft.co.uk

‘The opioid crisis is increasing dramatically over here.’New data shows 70% of Brits prefer alternative therapy over painkillers. Sarah Major from The Britis...

27/03/2023

"After the first session, the pain relief was amazing.”

Proud to support

A fibromyalgia success story published in the Northants Telegraph. Maxine Glover, a University researcher, was helped in her treatments from Spod Dutton of The Modern Acupuncture Clinic, a colleague of the British Acupuncture Council, which she hadn't been able to find elsewhere.

An all too familiar story of fibromyalgia. “I had been suffering with pain on and off for years, with the benefit of hindsight, I now believe that this was fibromyalgia all along. To help manage my condition, I used to visit an osteopath and immediately after treatment I would feel better, but then a day later I would be back to square one. I was at the depths of despair pain-wise.”

And thanks to her acupuncture treatment, "After four sessions of a mixture of acupuncture and cupping she became more mobile and in less pain. As the sessions have progressed, the overall pain-relieving effect has lasted longer."

Fibromyalgia is one of the most common reasons people seek out acupuncture treatment. Acupuncture is a versatile tool which can manage pain and a range of healthcare conditions. There is good scientific evidence to support its use in fibromyalgia, whereas there is little evidence that usual care options such as NSAID pain killers can provide much help. This is why the National Institute of Health and Care Excellence which directs the care options of the National Health Service recommends acupuncture for fibromyalgia and a range of other painful conditions in their since 2022 in their best practice guidelines for Chronic Primary Pain (NG 193).

And Maxine says “I now feel so much stronger emotionally and I’m getting my life back.”

For acupuncture, herbal medicine and tuina manual therapy services in central Norwich with myself, Alan Longcroft MBACC MRCHM, visit:
www.alanlongcroft.co.uk. And for acupuncture services anywhere in the country, look to a registrant of the British Acupuncture Council such as colleague Spod Dutton. Use the find a practitioner tool on the BAcC website at: www.acupuncture.org.uk

Nice to see our member case stories surfacing during Acupuncture Awareness Week 2023 – here’s some coverage from a local Northamptonshire newspaper, Northants Telegraph.

BAcC Member, Spod Dutton, has been helping to relieve the pain of one of his patients suffering with fibromyalgia. https://bit.ly/3FTNjSj

Acupuncture is recommended in National Institute for Health and Care Excellence guidelines for fibromyalgia.

Other coverage from AAW23 will be shared with members in this week's enews.

27/03/2023

"Since February 2013, the BAcC’s register has been accredited by an independent body which is accountable to Parliament. Patients and the public are able to choose an acupuncturist belonging to a register vetted and approved by the Professional Standards Authority for Health and Social Care (PSA). The BAcC was one of the first organisations to become a PSA Accredited Register."

Proud to support the British Acupuncture Council's Acupuncture Awareness Week.

For acupuncture, herbal medicine or tuina manual therapy services in central Norwich with myself, Alan Longcroft MBAcC MRCHM, visit:

www.alanlongcroft.co.uk

The British Acupuncture Council (BAcC) sets the highest standards of professional practice for the acupuncture profession in the UK.
We are immensely proud of our members and their commitment to providing the highest standard of professional care for their patients.

Find out more about the importance of our Professional Standards Authority (PSA) accreditation in today’s blog: http://bit.ly/3FVu6Q9

26/03/2023

Proud to support the British Acupuncture Council's Acupuncture Awareness Week

Being a member of the British Acupuncture Council (BAcC) means practising to the highest standards of professional practice for the Acupuncture profession in the UK, committment to ensuring all patients receive the highest standard of professional care during your acupuncture treatment, and agreement to be accountable to a regulator accredited and approved by the Professional Standards Authority for Health & Social Care (PSA).

A BAcC initiative, the week aims to:

• Raise the profile of acupuncture as a valid healthcare choice, used to help manage a range of conditions

• Highlight the role of the BAcC as the UK’s leading professional body for traditional acupuncturists, upholding high standards of training and safety in practice

• Encourage prospective patients to visit the BAcC’s website to find a BAcC acupuncturist near them (via the Find an Acupuncturist tool)

If you are looking for acupuncture treatment, visit www.acupuncture.org.uk to find a practitioner registered with the British Acupuncture Council.

For acupuncture, herbal medicine and tuina manual therapy services in central Norwich with myself, Alan Longcroft MBAcC MRCHM, visit:
www.alanlongcroft.co.uk

We are the British Acupuncture Council (BAcC) - the UK's largest, member-led, professional body for traditional acupuncturists. Find a quality practitioner today.