05/09/2026
“I can't smell my reed diffuser anymore. Has it stopped working?”
Maybe not.
There's something called olfactory adaptation - although nose blindness is a much easier way of saying it.
When we're exposed to the same smell for a while, our brain can start paying less attention to it.
It's why you might walk into your house and smell absolutely nothing, while someone visiting says, “Ooh, your house smells lovely!”
Your nose has simply become used to what's around it.
It's also why moving a reed diffuser to another area, occasionally turning the reeds (I know I don'tdo this often enough), or changing fragrances can make you suddenly notice home fragrance again.
And there's another good test.
Go out for a while and notice what you smell when you first walk back through the door.
That's probably much closer to what a visitor smells when they enter your home.
Now I'm wondering what my house smells like to other people. 🤔
Have you ever stopped noticing a perfume, diffuser or other scent that everyone else can still smell? X