19/06/2026
Τα παιδιά χρειάζονται προστασία και όχι περίπλοκες ρουτίνες skincare!
Η Ευρωπαϊκή Ακαδημία Δερματολογίας κινητοποιείται σχετικά με το φαινόμενο των και των !
A recent investigation by The Guardian has exposed a troubling trend: toddlers and very young children are being targeted, and even turned into influencers, promoting skincare products.
This is not harmless content. These practices are very dangerous for a vulnerable population like children.
From a dermatological perspective, this raises serious concerns:
🔬 Children’s skin is more sensitive and vulnerable to irritation
⚠️ Unnecessary products can disrupt the skin barrier
📉 Early exposure to beauty standards can impact mental wellbeing
At EADV, we stress a simple message:
👉 Healthy skin in children does not require complex routines or active ingredients.
Stronger safeguards, clearer regulation, and responsible communication are urgently needed to protect children from harmful trends and commercial pressures.
