JOICO Europe

Startpagina
Nederland
Helmond
JOICO Europe

Routebeschrijving Website

JOICO Haircare

02/11/2026

You know what you WANT. LumiShine knows what to DO. 👀

Whatever your color goal, there’s a LumiShine product for it:

✔ Permanent Crème Color: vibrant, long-lasting color with signature shine ✔ YouthLock: anti-aging permanent color with collagen, made to fight the 5 signs of aging hair ✔ LUMI10: 100% grey coverage in just 10 minutes ✔ Demi-Permanent Liquid Color: toning, correcting and glossing with up to 2x the shine, no long-term commitment

Which one is your go-to? Tell us below 👇

30/10/2026

Where Youth is Sealed in Every Strand. ✨

Step into JOICO Dreamscapes with YouthLock, powered by collagen infused formulas to leave hair feeling stronger, smoother and beautifully radiant.

Ready to discover your hair dream? 💫 Take the quiz via the link in bio and discover your Dreamscape Hair Care

30/10/2026

Fast color. Full coverage. The ✨wow✨ stays.
Meet LumiShine Lumi10, for colorists who refuse to choose between speed and quality. There’s no need to compromise. Beautiful, reliable results that look anything but rushed, in only 10-minute processing time.
Do you already use Lumi10 in your salon?

28/10/2026

New episode is out! ✨

This week, .murseli shares her top tips on choosing the right LumiShine line based on the type of grey identified during consultation, as well as your client’s goals and needs.

Would you choose the same? 👀

26/10/2026

Bye-bye grey, hello gorgeous hair in just 10 minutes!

It’s all about a process that feels quick, seamless, and professional from start to finish. This LumiShine transformation proves that even in less time, you never have to compromise on care, quality, or Lumishine signature shine.

Celebrate your hair in every shade!
Regrowth Formula:
Lumi10 8N + 22Vol at the back
Lumi10 9N + 22Vol at the front

Hair: & .murseli
Photography & Videography: &
Styling:
Make-Up:

23/10/2026

Our Coffee Date Essentials are here! ☕

Imagine creating shades as warm and inviting as your favorite seasonal drink

Meet the new Mocha and Ash Gold series, inspired by the colors of the season, with brunettes as rich and indulgent as velvet mocha and deep espresso. Design colors that perfectly match the season’s vibe.

So… what’s your order this fall? 🤎

22/10/2026

We wanted to find the perfect emojis to announce the Color Talent Award 2027… but nothing quite matched the vibe!

From scissors to colour bowls, hairdressers, we don’t feel fully represented in the emoji section! 😂

Tell us, which emojis do YOU think are missing from the hairdressing industry? Foils? Highlight brushes? 👀

Drop your ideas in the comments and let’s get creative!

21/10/2026

.murseli and know that stunning transformations don’t have to keep clients in the chair for hours. With LumiShine LUMI10, this grey coverage came to life in just 10 minutes, without compromising quality, shine or colour perfection.

Every shade retains our signature high standards, delivering stunning results that shine as brightly as YOU! 💫

The best transformations aren’t only about the final reveal, they’re about the process, the care, and the confidence built along the way.

That’s why we are here to celebrate your shine in every shade with LumiShine!

Photography & Videography: &
Styling:
Make-Up:

20/10/2026

10 years of LumiShine, and still a colourist favourite!

Where else do you find a colour line delivering signature shine for a decade? For 10 years, LumiShine has set the standard in colour care, helping to replenish lost arginine, strengthen the hair, seal in moisture and protect the hair, all while colouring.

A decade of innovation. A decade of beautiful colour. A decade of LumiShine signature SHINE.

Scroll through to discover the LumiShine story

19/10/2026

Brunette season is officially here and honestly… we’re so ready for rich, glossy shades with all the depth and warmth of autumn.

Think deep espresso, velvet mocha and chestnut maple bronde. Earthy, dimensional tones made for Fall 2026 and that effortless brunette glow.

Which shade is your favourite? 🤎

Save this inspo for your next salon appointment and bring your autumn brunette vision to life.

Adres

Grasbeemd 4
Helmond
5705DG

Website

https://www.joico.eu/

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer JOICO Europe nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.