YELM protection system

30/07/2026

Sporthäst Light Jacket, wind and water resistant.

06/07/2026

”I just want to put my safety gear on and forget about it.”

We couldn’t agree more with . Whether you’re at the stables, training, or navigating risky situations, you need safety gear that doesn’t distract or block you—equipment that is simply there, keeping you safe so you can focus entirely on the ride.

That mindset is exactly why we engineered the Hybrid riding Helmet and the Helium Vest. And we are incredibly proud that our commitment to seamless, uncompromised protection has been independently proven!

In case you missed it 👇🏽
The Hybrid Helmet 2.0 has been awarded the prestigious ”Bra Val” (Good Choice) certificate in Folksam’s independent safety test, tying for Best in Test! 🏆✨

Because safety should just be there when it matters most.💚

In collaboration with & 🤝

Videographer/editor: .se

P.S. Visiting Falsterbo Horse Show this week?🐴

Don’t miss the chance to try out our gear in person! Come by the booth to find your perfect fit and check out our products! 👋

26/06/2026

The results are in, and we are officially a ”Bra Val” (Good Choice)! 🏆

Our Hybrid Helmet 2.0 has been certified by Folksam in their latest independent riding helmet safety test.

At Y/ELM+, we are passionate about rider safety. We believe you should never have to compromise between comfort, style, and maximum protection. This certificate proves that our commitment to safety delivers exactly what it promises. 🌟  #

Take a look at the full test results via the link in our bio! 🔗

03/06/2026

Something big is in the works. 🤫🎬

We’ve joined forces with and for a secret project to challenge the status quo of rider safety—and things got... creative.

Meanwhile, swipe right for a little look behind the scenes. We’re not dropping the full story just yet, but trust us—next-generation protection is about to get a whole lot more interesting.

Full drop coming soon. Are you ready? 👀👇

19/05/2026

Can you see what I’m wearing? 👀

Well, you’re not supposed to. 😉

The Helium Vest 1.0 is designed to be completely invisible under your jacket or sweater—zero bulk, just maximum protection. 🛡️

It’s so comfortable, lightweight, and flexible that it literally feels like a second skin. We promise, the only thing you’ll actually feel is the freedom in the saddle. ✨🐎

InnovationInEquestrian

15/05/2026

It’s Friday, which means Hybrid Riding Helmet 2.0 & +magnetic lens mood.

Ready for the weekend ride with 🐎🔥

12/05/2026

”The riding sport deserves much better protection.”

Y/ELM+ started with a simple observation: while other high-performance sports were racing ahead with safety tech, the equestrian world had stood still.

In our latest interview, our founders Erik and Alexandra share the story behind the brand—from Alexandra’s realization after a decade in North America to Erik’s mission to give riders the same technical edge as extreme athletes.

Discover the ”why” behind the Hybrid Riding Helmet 2.0, the Helium Vest, and our vision to become the innovation leader in rider safety.

”We believe that the protection you actually want to wear every day is the safest.”

🔗 Read the full interview via the link in our bio

04/05/2026

Your perfect fit, stress-free. 🛡️✨

We know that nothing beats the feeling of trying on gear for yourself. To make sure you find your perfect match, we’ve made shopping at Y/ELM+ completely risk-free:

✅ Free Shipping on all orders.
✅ 30-Day Free Returns.

How it works:

Order your favorites, try them on at home, and take the time to ensure the fit is exactly what you need. If you’re not 100% satisfied, simply send them back for free within 30 days. No questions asked.

Experience the Hybrid 2.0 or the Helium Vest 1.0 with total peace of mind. Your safety is our priority, and that includes making sure you have the right gear for the ride.

Try it at home — Shop via the link in our bio! 🔗

23/04/2026