10/27/2026
A couple common common questions asked by our course graduates are: "How do I put myself out there and grow my business without being attacked on social media? What if someone asks a question that I can't answer?"
... Questions like this are rooted in fear of failure, which usually comes from the unrealistic idea of perfectionism....
👉 Don't worry, Friend... I had to work on that past trauma as well.
I want to give you this piece of advice. ⬇️
Behind every "perfect" picture, there's the other 50 frames that didn't work. We live in a highly photoshopped world where people only share the "perfect" moments and society celebrates picking apart anything deemed "not good enough".
There came a point in my career that I decided: WHAT I HAVE TO SAY IS IMPORTANT. More important than being dressed up. More important than having on makeup. More important than trying to pose and look thinner than I am.
That changed things for me. I quit trying to make my videos look "Hollywood professional" and just started putting out the information that horse owners need to hear.
.. Now quality photos, videos, audio, and angles are extremely important to getting good information to your potential customers, but my advice will always be to choose honest content over something you think looks glamorous. When someone is seeking out a new therapist, I promise you that knowledge will squash glamour any day of the week...
Tip #2
Pick a topic that you can explain well. Maybe it's something you have experience with. Maybe it's something you've been researching a lot lately. Maybe it's a story driven piece about your journey.
If you are just starting out, have some resources (like your required textbooks from my course 😉) that you can reference if people try to get argumentative in the comments. Having sources shows that you did your research and that you aren't just throwing your opinion out there.... Like most of the people that will comment trying to argue with you.
👉 Put that good info out there!! ⬇️
Vague posts and vague comments open the door for rebuttal, because the reader can sense that you aren't confident in your post or don't have all the information to explain it clearly. And like sharks sensing blood... Your post will get flooded with negative comments and opinions and "internet experts". Don't let these people drown out your potential connections with customers. Use that delete and block button for the ones just trying to start drama.
When you have all your supporting information out there, most internet trolls don't have the skill set (or confidence) to argue with you. Remember that your goal is to connect with your customers and to educate them. Encourage them to ask questions and create a healthy space for them to do so.
🚩Don't feed the Drama Llamas.
I've had a few instances where graduates have tagged me in posts they needed a bit of help managing... You don't get to be mean to my graduates, because I am therapy's version of Taylor Swift... I will use my knowledge and words like a weapon and come charging in like the Calvary....
👉 One last topic I hate that I even have to address.... Other Therapists. 🤦♀️
Here's my salty therapist side coming out...
👉 If you are so insecure with yourself that you have to go online and bully other people starting out in the therapy industry, you need to buy a self-help book and go walk in the woods, because the negative energy you are putting out doesn't need to be anywhere around horses.
There's no excuse for this. None. Ever.
People get into this industry to help horses. You don't get to gatekeep the industry. No one is "that good" of a therapist. Get over yourself. We can all work together. We can all learn from each other. We can grow this industry into a legacy for the next generations.
Now that I've stepped off my soapbox, let's conclude this post....
🩵 Be Brave 🩵
I believe in you. Believe in yourself.
Don't let fear keep you from meeting some of the best customers and horses you'll ever have. Get out there and start connecting. Your explanation of something might just be the one they need to hear. Have faith in yourself and your knowledge.
Be open to questions. Tough questions make you search for answers. Hit your favorite stack of books and research the answers.
"I don't know" is a much more respected answer than making something up. Take the things you don't know and use them to fuel future learning.
Don't compare yourself to others farther along in their journeys. We didn't start out this way either. It's the daily competition with the face in the mirror that keeps us growing.
Get out there and start making content!! Let's celebrate your knowledge and help you grow!
