The Infinity Center, LLC

The Infinity Center, LLC We empower you to conquer life’s challenges. Your heroic journey to healing begins here. Together, we rise! 🦸‍♂️ Admin Staff:

William E. Carter II, C.E.O.

Fully accredited and state-licensed, we provide expert care for psychiatry, addiction, DUI, infectious diseases, and primary care. **Kentucky Medicaid - The Infinity Center is a Fully Participating provider with All Kentucky Medicaid (MCO’s). This means we are approved to bill Kentucky Medicaid for all services you receive at this location. The Infinity Center, LLC is a Mental Health & Substance Abuse Treatment Center specializing in individual, couples and family therapy and maintains a private practice in Ashland, KY. Ashley B. Carter, C.F.O. John Swanson, LPCC, Clinical Director
Jo King, RN, SANE


Insurance


Services may be covered in full or in part by your health insurance or employee benefit plan. Please check your coverage carefully by asking the following questions:

Do I have mental health insurance benefits? What is my deductible and has it been met? How many sessions per year does my health insurance cover? What is the coverage amount per therapy session? Is approval required from my primary care physician? Reduced Fee
Reduced fee services are available on a limited basis. Payment
Cash, check and all major credit cards accepted for payment. Cancellation Policy
If you do not show up for your scheduled therapy appointment, and you have not notified us at least 24 hours in advance, you will be required to pay the full cost of the session. COMMON QUESTIONS

How can therapy help me? A number of benefits are available from participating in therapy. Therapists can provide support, problem-solving skills, and enhanced coping strategies for issues such as depression, anxiety, relationship troubles, unresolved childhood issues, grief, stress management, body image issues and creative blocks. Many people also find that counselors can be a tremendous asset to managing personal growth, interpersonal relationships, family concerns, marriage issues, and the hassles of daily life. Therapists can provide a fresh perspective on a difficult problem or point you in the direction of a solution. The benefits you obtain from therapy depend on how well you use the process and put into practice what you learn. Some of the benefits available from therapy include:
Attaining a better understanding of yourself, your goals and values
Developing skills for improving your relationships
Finding resolution to the issues or concerns that led you to seek therapy
Learning new ways to cope with stress and anxiety
Managing anger, grief, depression, and other emotional pressures
Improving communications and listening skills
Changing old behavior patterns and developing new ones
Discovering new ways to solve problems in your family or marriage
Improving your self-esteem and boosting self-confidence

Do I really need therapy? I can usually handle my problems. Everyone goes through challenging situations in life, and while you may have successfully navigated through other difficulties you've faced, there's nothing wrong with seeking out extra support when you need it. In fact, therapy is for people who have enough self-awareness to realize they need a helping hand, and that is something to be admired. You are taking responsibility by accepting where you're at in life and making a commitment to change the situation by seeking therapy. Therapy provides long-lasting benefits and support, giving you the tools you need to avoid triggers, re-direct damaging patterns, and overcome whatever challenges you face. Why do people go to therapy and how do I know if it is right for me? People have many different motivations for coming to psychotherapy. Some may be going through a major life transition (unemployment, divorce, new job, etc.), or are not handling stressful circumstances well. Some people need assistance managing a range of other issues such as low self-esteem, depression, anxiety, addictions, relationship problems, spiritual conflicts and creative blocks. Therapy can help provide some much needed encouragement and help with skills to get them through these periods. Others may be at a point where they are ready to learn more about themselves or want to be more effective with their goals in life. In short, people seeking psychotherapy are ready to meet the challenges in their lives and ready to make changes in their lives. What is therapy like? Because each person has different issues and goals for therapy, therapy will be different depending on the individual. In general, you can expect to discuss the current events happening in your life, your personal history relevant to your issue, and report progress (or any new insights gained) from the previous therapy session. Depending on your specific needs, therapy can be short-term, for a specific issue, or longer-term, to deal with more difficult patterns or your desire for more personal development. Either way, it is most common to schedule regular sessions with your therapist (usually weekly). It is important to understand that you will get more results from therapy if you actively participate in the process. The ultimate purpose of therapy is to help you bring what you learn in session back into your life. Therefore, beyond the work you do in therapy sessions, your therapist may suggest some things you can do outside of therapy to support your process - such as reading a pertinent book, journaling on specific topics, noting particular behaviors or taking action on your goals. People seeking psychotherapy are ready to make positive changes in their lives, are open to new perspectives and take responsibility for their lives. What about medication vs. psychotherapy? It is well established that the long-term solution to mental and emotional problems and the pain they cause cannot be solved solely by medication. Instead of just treating the symptom, therapy addresses the cause of our distress and the behavior patterns that curb our progress. You can best achieve sustainable growth and a greater sense of well-being with an integrative approach to wellness. Working with your medical doctor you can determine what's best for you, and in some cases a combination of medication and therapy is the right course of action. Do you take insurance, and how does that work? To determine if you have mental health coverage through your insurance carrier, the first thing you should do is call them. Check your coverage carefully and make sure you understand their answers. Some helpful questions you can ask them:
What are my mental health benefits? How many therapy sessions does my plan cover? How much does my insurance pay for an out-of-network provider? Does what we talk about in therapy remain confidential? Confidentiality is one of the most important components between a client and psychotherapist. Successful therapy requires a high degree of trust with highly sensitive subject matter that is usually not discussed anywhere but the therapist's office. Every therapist should provide a written copy of their confidential disclosure agreement, and you can expect that what you discuss in session will not be shared with anyone. This is called “Informed Consent”. Sometimes, however, you may want your therapist to share information or give an update to someone on your healthcare team (your Physician, Naturopath, Attorney), but by law your therapist cannot release this information without obtaining your written permission. However, state law and professional ethics require therapists to maintain confidentiality except for the following situations:
* Suspected past or present abuse or neglect of children, adults, and elders to the authorities, including Child Protection and law enforcement, based on information provided by the client or collateral sources.
* If the therapist has reason to suspect the client is seriously in danger of harming him/herself or has threatened to harm another person.

Some very important Information!
09/02/2026

Some very important Information!

A reminder to our DCBS customers: DCBS or our affiliates will NEVER contact you and ask for your electronic benefit transfer (EBT) card number or personal identification number (PIN).

If you receive a call asking for this information or accidentally dial the wrong number and are asked to provide it, hang up immediately.

If you believe you may have shared your EBT card information or PIN with someone:

Protect your benefits: Call EBT Customer Service at 1-888-979-9949 to request a new card and change your PIN.

Report the incident to DCBS: Call 1-855-306-8959.

Stay alert. Protect your information. Protect your benefits. Don't get scammed!

08/11/2026

⚠️ Weather-Related Early Closure

Due to severe weather warnings currently being issued throughout our area, The Infinity Center will be closing at 5:00PM today out of an abundance of caution.

The safety of our patients and staff remains our highest priority. We encourage everyone to make appropriate arrangements to return home safely and to follow local emergency weather guidance.

We appreciate your understanding and cooperation. Please stay safe!

07/21/2026

Weather Update: Out of an abundance of caution, The Infinity Center will be closing today at 5:00 PM so our staff can get home safely before the storm worsens.

The safety of our patients and team is our top priority. Please stay safe, and we’ll resume normal operations as conditions allow.

Possible Water Outage!
05/15/2026

Possible Water Outage!

UPDATE 10:20 PM | After many relentless hours of work from crews, the leak at the raw water intake line has been repaired, the water treatment plant has been successfully brought back online and the system is functioning properly.
The City of Ashland would like to sincerely thank our customers and wholesalers, as we believe conservation efforts today were a significant help during this process and allowed crews to make repairs without disrupting service.
We also would like to thank our utility crews, contractors, emergency personnel, and staff who worked nonstop throughout response efforts.
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UPDATE 2:00 PM
As crews work to address a significant leak on the raw water intake line, we are taking precautionary measures in the event customers begin to experience outages.

A water distribution site is being staged at Central Park for residents who may need bottled water should service interruptions occur. This area will be in the center of the park near the restrooms/old concession stand area.

At this time, water service remains operational and we will continue to provide updates as necessary.

We appreciate the public's patience and cooperation as our crews continue to diligently work to repair the issue.
_________

UPDATE, 12:05 PM
Our crews are working to address the leak on the raw water intake line and would like to thank our utility customers with assisting on conservation efforts.

At this time, water service remains operational, however, we’d encourage continued conservation and limit water usage to essential needs only.

We will continue to provide updates as necessary and sincerely appreciate the public’s patience and cooperation as we continue to work diligently to repair the issue.
_________

The City of Ashland Water Department has been working throughout the night to address a significant leak on the raw water intake line that supplies the water treatment plant.

Due to the excessive amount of water at the repair site, crews are experiencing difficulty completing the repair. Contractors have been called in to assist with the emergency response efforts.

At this time, the City is asking all water customers to immediately begin conserving water usage wherever possible. Conservation measures are critical to maintaining system pressure and extending available service while repairs are underway.

If the repair cannot be completed within the next few hours, some areas of the city may begin experiencing water outages as early as noon today. Additional service interruptions could occur progressively throughout the day, potentially leading to a systemwide disruption of water service. Please consider avoiding lawn watering, vehicle washing, and other non-essential uses and limit water usage to essential needs only.

Additional updates will be provided as information becomes available.

The City of Ashland greatly appreciates all customers' cooperation and conservation efforts during this emergency situation.

⚠️ Important Update for Our Patients & Visitors ⚠️Due to ongoing city utility issues, the road in front of our building ...
05/11/2026

⚠️ Important Update for Our Patients & Visitors ⚠️

Due to ongoing city utility issues, the road in front of our building is currently closed due to sewer repairs. At this time, the city has blocked all other entrances to the property.

The ONLY way to access our building is by using Carter Avenue and entering through the back parking lot.

We apologize for the inconvenience and appreciate everyone’s patience while the city works to resolve the issue. Please drive carefully in the area and allow yourself a few extra minutes for arrival. - The Infinity Center

02/04/2026

Due to persistent winter weather conditions and in the interest of ensuring the safety and well-being of both patients and staff, all scheduled appointments for February 4th, 2026, will be conducted remotely via Telehealth. Staff members will initiate contact with patients starting at 9:00 a.m. to finalize arrangements for these virtual visits.- Stay Warm and stay safe.

02/03/2026

Due to potential winter weather and out of an abundance of caution for the safety of our patients and staff, all appointments today Febuary 3rd, 2026, will be conducted via Telehealth. If you have an appointment today, staff members will begin contacting you at 9:00 a.m. to make arrangements for your Telehealth visit.

01/27/2026

🌨️ 2026 “Snow Apocalypse” Weather Update day #2 🌨️

On Tuesday, January 27th, 2026, we are operating under our Inclement Weather Protocol. All office visits are going virtual, aka telehealth, for the safety of our patients and staff.

If you have an appointment scheduled for Tuesday, our team will be in touch with telehealth details Tomorrow morning. Please, for the sake of safety, avoid unnecessary travel.

If you have any questions or need assistance, call our office at ☎️ 606.420.4070.

Stay warm, and stay safe!

— The Infinity Center

01/25/2026

🌨️ 2026 “Snow Apocalypse” Weather Update 🌨️

On Monday, January 26th, 2026, we are operating under our Inclement Weather Protocol. All office visits are going virtual, aka telehealth, for the safety of our patients and staff.

If you have an appointment scheduled for Monday, our team will be in touch with telehealth details Tomorrow morning. Please, for the sake of safety, avoid unnecessary travel.

If you have any questions or need assistance, call our office at ☎️ 606.420.4070.

Stay warm, and stay safe!

— The Infinity Center

Address

340 17th Street
Ashland, KY
41101

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8am - 12pm

Telephone

+16064204070

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