Planted Direct Primary Care

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East Rochester, NY
Planted Direct Primary Care

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Direct primary care that puts you first. No insurance, no rush, just a direct line to your doctor. 🌿

11/02/2026

Open enrollment is here. Before you pick a plan, read this. 👇

Most people choose a plan based on one question:
"Will this cover my doctor?" and "How much does it cost?"

But here's what a lot of people don't realize. Your deductible is just as important. Your insurance will not kick in until AFTER you reach your deductible. But low deductible plans are much more expensive.

Solution: You can pair a lower-cost (high-deductible) plan with direct primary care.

Your everyday care comes from your membership.
Your insurance (or health-share) is there for the big stuff.

What that can look like:

🌿 A lower monthly premium on a high-deductible plan
🌿 Primary care through one simple monthly membership
🌿 Same- or next-day visits when you need them
🌿 Call or text your doctor directly
🌿 Discounted labs, so no surprise bills for routine bloodwork

(You'll still need coverage for emergencies, specialists and the hospital. DPC isn't insurance. It's your primary care.)

Every situation is different.
Talk to your benefits advisor about your plan options.
Then talk to me about your primary care.

Healthcare should feel personal again.
That's why I started Planted. 💚

Book a free Meet & Greet at planteddpc.com/booknow

11/01/2026

Happy DPC Day! 🌿

Today I’m feeling really grateful.

Grateful for direct primary care.
Grateful that I get to practice medicine this way: unhurried, personal, and focused on my patients, not paperwork.

Direct care brought the joy back into medicine for me. 💚

I truly believe it’s the future of healthcare.

👉 Patients, curious about direct primary care? Learn more at DPCnation.com
👉 NY physicians in direct care, come get involved with the NYS Direct Care Physicians Alliance at NYSdirectcare.org and DPCalliance.org

Healthcare should feel personal again. That’s why I started Planted.

10/30/2026

Things that really spook this Halloween? 🎃

👻The surprise ghost bill that shows up three months later.
🕸️Being on hold… forever.
🧟 Waiting three weeks for a seven-minute visit.
🎃 “Your deductible has not been met.”

At Planted, there are no tricks. Just a doctor who actually answers your texts.

Direct access to your doctor by phone or text, unrushed visits, and no copays or per-visit fees A little less scary, right? 🌿

10/28/2026

Happy Internal Medicine Day! 🩺 The doctor bag in the photo: One of my mentors passed this vintage physician bag on to me just before I graduated from my IM residency. (Thank you Dr. Brian Hays) His mentor had gifted it to him. I hope to pass it on to the next generation one day.

I chose internal medicine because I love the whole picture: how your heart, your sleep, your stress, your labs, and your life all connect. Internists are trained to put those pieces together, and to stay with you over the long haul.
DPC lets me practice internal medicine the way I trained to do it: unhurried visits, time to dig into the "why," and a relationship that grows over years, not minutes. 🌱
To my fellow internists: thank you for the thinking, the caring, and the long game. I'm proud to be one of you.

10/27/2026

Some of my patients want to start the medication today. Others would rather take a few months to work on lifestyle changes first. Because I take the time to really get to know you, I usually know which one you are before you tell me. 🌱

Here’s what I believe: I’m your counselor and your guide, but you’re in the driver’s seat.

I’ll give you my recommendation based on the science, your personal history, and your specific numbers, and I’ll always explain why I recommend it. Then the choice is yours.

Over time, my hope is that we build the kind of trust where, when I say “this one really matters,” you know I mean it.

That’s what care looks like when there’s time to listen: knowing each other, understanding your priorities, and building a plan that fits your life.

It’s a partnership. Partner with me. 💚

📅 Book a free Meet & Greet. Link in bio.

10/24/2026

Looking for a fun family outing TODAY? 🎃 Join us at the East Rochester Chamber of Commerce’s 4th Annual Trunk-or-Treat! I’d love to see you there!

Take those costumes out for a spin and stop by the Planted DPC trunk to say hi and grab a treat. 👻

Saturday, October 24 | 1–3 PM
Techniplex Plaza parking lot
300 Main Street, East Rochester

Hope to see you! 🍂

10/22/2026

Looking for a fun family outing this Saturday? 🎃 I’ll be at the East Rochester Chamber of Commerce’s 4th Annual Trunk-or-Treat, and I’d love to see you there!

Stop by the Planted DPC trunk to say hi and grab a treat. Kids are welcome to come in costume! 👻

Saturday, October 24 | 1–3 PM
Techniplex Plaza parking lot
300 Main Street, East Rochester

Hope to see you! 🍂

10/21/2026

Did your 2027 health insurance renewal make you do a double take? 😬
You’re not alone. It is estimated health insurance premiums will increase by around 12% next year!

A lot of families are paying more and still waiting weeks for an appointment, getting 10 rushed minutes with a doctor, and getting surprise bills for basic care after the fact.

There’s a different way to do primary care.

🌿 With a Planted DPC you get:

*One flat monthly fee, with no copays for visits
*Unrushed visits where we actually have time to talk
*Same-day or next-day appointments when you’re sick, whenever possible
*Call or text me directly with questions
*Preventive care and help managing chronic conditions
*A doctor who knows you and your family

Some families pair their membership with a health-share or a lower-premium insurance plan to cover the bigger stuff like emergencies, specialists, and hospital stays. (Health-shares are not insurance, so read the details carefully.)

Healthcare should feel personal again. That’s why I started Planted. 💚

Message me or book a free meet & greet with me and I’ll help you figure out if DPC is a good fit for your family before that next premium notice shows up.

10/19/2026

When you’re balancing work, family, and everyone else’s needs, getting care shouldn’t add another maze to your day. 🌿

Traditional insurance-based primary care can mean long waits, rushed visits, copays, and paperwork. Direct Primary Care offers a different approach: longer, unrushed appointments, a transparent monthly membership, and direct access to your doctor.

At Planted DPC, same- or next-day sick visits may be available, and you can reach me by phone or text. Seeing the same doctor every visit means I get to know your story, listen closely, and connect the dots over time.

Learn more at planteddpc.com. 🌱

10/15/2026

Hi, I'm Dr. Sandra Koehn! 👋

I'm a board certified internal medicine physician and founder of Planted Direct Primary Care, a small practice in Rochester built around one simple idea: you deserve a doctor who actually knows you.

After years in a system that rewards speed and volume, I saw patients wait weeks for sick visits, get just minutes in the exam room, see a different face each time, and leave with unanswered questions. I knew there had to be a better way to practice medicine. So I built one.

Planted DPC is intentionally small, capped at 200 patients. You'll have unrushed visits, direct access to me by phone or text, and continuity with the same doctor. No insurance middleman for routine care, no per-visit fees, just one transparent monthly membership.

I provide whole-person care, including prevention and cancer screening, lifestyle and nutrition support, weight loss, and care for high blood pressure, high cholesterol, and prediabetes. As a DO, I also offer osteopathic manipulative treatment for pain and tension.

Most of all, I want to listen, connect the dots, and never make you feel rushed or like a number. You take care of everyone else. I'd be honored to take care of you.

Welcome. I'm glad you're here. 💚

Address

333 W Commercial Street, Suite 300
East Rochester, NY
14445

Telephone

+15857083638

Website

http://planteddpc.com/

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