U.P. Optometry

08/05/2026

Our phone lines have been experiencing sporadic outages for over a week now due to severe weather and tornado activity in Wisconsin. We know this has been frustrating, and we appreciate your patience!

If you’re having trouble reaching us by phone, please send us a DM and we’ll call you back as soon as possible.

Thank you for bearing with us — we’re still here for you! 💙

— UP Optometry

07/26/2026

We are hiring!

U.P. Optometry

07/01/2026

Long-term eye health starts with smart choices, so choose sunglasses that offer full coverage from the sun’s most harmful rays. ☀️

To shield your eyes and protect your vision, look for sunglasses that block both UVA and UVB rays. 🕶️ Pairs labeled UV 400 or 100% UV protection are key to keeping eyes safe, even on cloudy days

07/01/2026

If you’re over 60, it's time to prioritize your vision health with annual eye exams!

Senior eye exams help detect age-related eye conditions, such as cataracts, glaucoma, and macular degeneration, allowing for timely intervention and better outcomes.

Don't forget to mark your calendar! Schedule an appointment with your optometrist every year to keep your eyes and vision sharp.

06/27/2026

Grab your shades for National Sunglasses Day!

Sunglasses add a touch of style to your look but also shield your eyes from potential sun damage. UV rays can reach you through the clouds—so even rainy or overcast days call for sunglasses.

UV protection is crucial for maintaining healthy eyes. Join us in celebrating and share your best sunglasses selfie on social media!

06/24/2026

👓 Curious about choosing the right eyewear material? From classic acetate to lightweight titanium and flexible mixed materials, there are various options to consider. Each material offers unique benefits, so finding the perfect match for your style and lifestyle is essential.

Book an appointment with our team to help find the right eyewear material for your lifestyle.

06/24/2026

💧✨Handle with care! Don’t skip out on delicately cleansing your eyelashes in your daily skincare routine–your vision will thank you! The buildup of dirt, makeup, and oil can have serious consequences for our sight, introducing bacteria into fragile skin. Whether they’re natural, extensions, or falsies, keep those lashes clean for healthy, happy eyes.💧✨

06/21/2026

Fathers, your love for your family is undoubtedly unmatched. This Father’s Day, take a moment to prioritize your vision—schedule an eye exam and keep your sight sharp for every adventure ahead. 🕶️ Because clear vision means seeing the people you cherish most in every vivid detail. 💙

06/17/2026

Sunshine means a new season for eyewear style!

Oversized frames channel a touch of vintage flair, while bold pops of color like teal or metallics instantly brighten any summer look. 😎

Round frames add a timeless vibe, and minimalist wire styles bring subtle sophistication.

Update your summer style with eyewear that speaks to you. 🕶️

If you're not sure where to start, visit our team. We can help.