10/14/2026
It seems like there are more and more whitetail consultants starting up every week. I certainly encourage everyone to chase their dreams but I have wondered for years when the added competition would start affecting my business. It hasnt. In fact, the demand just grows every year even thoguh I am trying to slow down a little. The most important marketing lesson that I ever learned after decades of owning several businesses is that word of mouth is by far the best advertising any business can ever have. It doesnt cost anything but it takes time to develop. One happy client or customer talks and shares his story and an unhappy one will talk 10x more. I understand that it is impossible to make everyone happy but I still try within reason and sometimes beyond reason. It sure is gratifying when I get messages like the one below. Making dreams come true is what we do. Your success is our success!
"I initially wanted to follow up with you about a couple of bucks, but I also wanted to drop you a note to sincerely thank you for all you do to educate hunters like myself.
When you visited my Wisconsin farm and we started implementing your plan, I saw immediate results. Hunting improved steadily from the very first season. However, I eventually realized there was going to be a ceiling to that property. I began slowly looking for a smaller farm in Illinois that would allow me to hunt a different herd and hopefully give me a shot at a truly special buck.
When the northern Illinois farm became available, I didn't consider it right away. I was originally looking for a property to own in addition to my Wisconsin farm, so making the jump required a major shift since I ultimately had to sell my Wisconsin farm to make it happen. I loved that property; we had built a home there and made so many great memories. But looking at the Illinois layout, I kept hearing your words about building a large sanctuary with multi-directional access to keep hunting pressure off the borders. When I reached out to you and you told me it could be better than my Wisconsin property would ever become, I took a leap of faith.
You came out before closing, and we implemented your plan immediately after. Just one year later, I am absolutely amazed by what I have seen. During our first fall hunting, each of my top four target bucks presented shot opportunities. Because I was new to the farm and couldn't accurately gauge their ages, we decided to pass on all four of them. Your plan is working to perfection, and this place is now truly my dream farm.
I wanted to thank you, Don. I would have never taken these steps without your guidance, both during your consulting visits and on your weekly podcasts. Growing up as a kid with a love for hunting, I never could have imagined being where I am today."
