07/27/2026
The Story of RPF
Since we just passed 17 years in business (17 YEARS!) I thought I would give you a rundown on some of the things I've been pondering.
So many memories from over the years.
This is a picture from The Huntsville Times.
I apparently started my business when I was 12 years old...
17 years ago, I was working full-time on Redstone Arsenal, part-time at Huntsville Hospital, coaching football at Challenger Middle School, and training private clients in their homes.
Things were going well, but I felt like I was meant to do more, and I needed a way to spend more time with my family.
And I knew I was meant to help more people and change more lives.
My dad was the one who started this whole thing.
He said, "Have you ever heard of these boot camps? I think you would be good at it."
He gave me the idea, supported me however/whenever I needed it, encouraged me, and never doubted me. Thanks Dad!
So I started with one 530am class.
My dream was to have a place where women could lift each other up, inspire each other, make lifelong friends, and inject a heavy dose of positivity into their lives.
It has been a huge blessing to see that come to fruition.
I've seen my clients get each other through:
-Cancer
-Surgeries
-Depressions
-Substance abuse
-Loss of parents
-Loss of children
-Loss of siblings
-Loss of spouses
-Divorces
-Losing jobs
-Furloughs
-Pandemics
-Burpees (sorry, I know better now)
And they in turn played a big part in helping me get through the loss of my brother.
Over the years, I've seen lifelong friendships form in class. Strangers doing strange exercises one day and then BFFs a few weeks later.
So cool to see.
When I was coming up with the blueprint of what I wanted my boot camp to look like I thought about my mom.
She's the one I modeled the classes after and how I go about treating people.
The majority of the people who come to class are moms.
I always ask myself how I would like another coach to treat my mom.
I would always have a level of exercise that suits them, and no one would ever be left behind.
Everyone would get results no matter what shape they are in.
And nobody would ever be left behind or feel like they didn't belong.
And when people get intimidated about coming to class, I can always tell them, "Well, my mom comes..."
We started with outdoor boot camp style classes for women and now we have switched our focus to get women 50 and older stronger.
You can tell the people who have been with me for a long time, they still call it boot camp :)
These days we have more women in class over 70 than we do under 50.
By supporting me for past 17 years you have:
-had houses built in Nicaragua
-clothed foster kids
-clothed, fed, and given transportation to our local homeless population
-kept homeless families together
-given veterans health care
-given money, clothes, food, and home repairs to tornado victims
-provided school supplies for kids who desperately needed them
-built beds for kids who were sleeping on the floor
-money for brain cancer research
-helped flood victims
-dog adoptions
-provided school supplies for kids who can't afford them
-provided hope and happiness to kids with brain cancer
-helped young girls get mentors
-money for breast cancer research and experiences for breast cancer survivor
-thousands of acts of kindness in my brother's memory
And those are just the ones I can remember off the top of my head!
I'm surrounded by givers :)
That's the beauty of a local, small business.
No red tape, so asking for permission.
I am completely allowed to give away all my money!
Over 1500 women have attended our classes over the years.
We've had nearly 12,000 classes and changed countless lives.
Those numbers are so crazy to me when I think back to when I started.
I never thought I would own a business, much less one that has impacted so many lives.
Thank you!
For reading my e-mails, attending my classes, training with me online, telling someone about classes, doing nutrition coaching with me, liking social media posts like this, buying my books, or just giving me an encouraging word.
It all adds up and it all means the world to me.
You have changed my life, and I can't thank you enough.
The best part?
We are just getting started :)
Forever grateful,
-Joe
PS- One favor before I go...
Seventeen years isn't really my story.
It's ours.
If you've ever attended a class, I'd love to hear your favorite RPF memory.
It could be a friendship you made, a funny moment, a goal you reached, or something that changed your life.
And if you've never been to class but you've been reading these emails or social media posts over the years, I'd love to hear from you too.
Has there been something that encouraged you?
A story that stuck with you?
A lesson that changed your perspective?
Or maybe something you finally put into practice.
Sometimes I wonder if my advice I spend so much time putting together makes a difference.
Hearing your stories would mean more than you know.
Just comment below or send me a message and tell me your story.
Reading your responses would be an amazing gift.