What are the opening hours?

Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 7pm Friday 10am - 6pm Saturday 10am - 4pm

Discerning Eye Optical

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United States
Iowa City, IA
Discerning Eye Optical

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A family-owned business specializing in high quality eyewear for men & women.

10/23/2026

So excited to have Z102.9 with us today! 🎉🎉🎉

10/23/2026

And so it begins! MYKITA is here with every frame, in every color 🕶️✨️

Today 10-5, tomorrow 10-3

Trunk shows are open house style; no appointment necessary. We will be hosting trunk shows all season long! Click the link in our bio to add the shows to your calendar.

10/22/2026

Tomorrow, the MYKITA show begins 👀 Stop in and we'll help you find the perfect pair! ⁠
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Friday Oct 23 10-5⁠
Saturday Oct 24 10-3⁠
⁠
Z102.9's The Morning Scramble takes over Discerning Eye! Claire and Eric will be hosting from the shop on Friday (12-3)! 📻⁠

Trunk shows are open house style; no appointment necessary. We will be hosting trunk shows all season long! Click the link in our bio to add the shows to your calendar 🥂

10/18/2026

We are excited to host MYKITA this week! Browse every frame in the collection and find your perfect pair 👓️

Friday Oct 23 10-5
Saturday Oct 24 10-3

Trunk shows are open house style; no appointment necessary. Not able to attend this show? We will be hosting trunk shows all season long! Click the link in our bio to add the shows to your calendar 📅

10/16/2026

Dita is here! Join us today 10-3 and tomorrow 10-5 to try on the exclusive Dita Eyewear collection 🕶️🥂🪩

Trunk shows are open house style; no appointment necessary. We will be hosting trunk shows all season long! Click the link in our bio to add the shows to your calendar.

10/15/2026

This week! Browse every frame in every color from the Dita collection! 👓️

Friday 10-5, Saturday 10-3. We'll see you there ✨️

Trunk shows are open house style; no appointment necessary. Not able to attend this show? We will be hosting trunk shows all season long! Click the link in our bio to add the shows to your calendar.

10/14/2026

Wishing Michelle a very Happy Birthday! 🎂🎉🎁

10/11/2026

The first Trunk Show of the year is almost here! Shop Dita's newest releases and cult classics 🥂

This Friday 10-5 and Saturday 10-3. Open house, no appointment necessary ✨️

-visit the link in our bio to add this and other trunk shows to you calendar-

10/09/2026

Shop with us tomorrow and enter to win $1,000 in Downtown Iowa City retailer gift cards 👓️🍂🛍️

Check out for more information 👋

10/08/2026

The end of the year will be here before you know it ⏰️ Most purchases at Discerning Eye qualify for flex/health spending, stop in anytime to shop and keep an eye out for our upcoming Trunk Shows! 👓️

Address

218 E Washington Street
Iowa City, IA
52240

Opening Hours

Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 7pm
Friday	10am - 6pm
Saturday	10am - 4pm

Telephone

+13193386800

Website

http://discerningeyeoptical.com/, https://calendarlink.com/event/collection/OrssN

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