What are the opening hours?

Monday 8am - 5:30pm Tuesday 8am - 5:30pm Wednesday 8am - 5:30pm Thursday 8am - 5:30pm Friday 8am - 5:30pm Saturday 8am - 12pm

Heartland Optical

Home
United States
Lincoln, NE
Heartland Optical

Our commitment is to deliver comprehensive patient care with thorough eye examinations and a staff o

Heartland Optical's staff is determined to provide every patient with the enhanced vision they deserve. Our commitment is to deliver comprehensive patient care with thorough eye examinations and a staff of opticians with over 100 years of combined experience. We use the highest quality products with cutting edge technology to bring you the best in vision.

06/15/2026

Back-to-school eye exams won’t schedule themselves.

Our team can help with the eye exam your child needs for school forms, sports forms, and a clearer start to the year. You can usually schedule the whole family at the same time. Knock out those annual eye exams in one visit.

One friendly tip: don’t wait until the first week of August. Those appointment spots fill up fast, and future-you will be very glad you booked early. Schedule online: https://heartlandoptical.com/schedule-now/

06/10/2026

Our annual sunglasses sale is on now, offering 50% off prescription sunglasses.

Whether you’re training in the morning sun, heading out on the water, or playing a round of golf, the right sunglasses can help you play better.

Visit one of our locations and get a deal that keeps your eyes on the finish line.

*Cannot be combined with insurance. Lenses must be included and produced in our lab. Offer ends August 31, 2026.

06/08/2026

We can’t imagine Heartland Optical without Lori.

Today marks 21 years since she joined our team as an optician. Helping our patients see their best is what Lori does best, and her years of experience show in the skill and attention to detail she brings to work every day!

Outside the office, Lori and her husband love traveling and going to movies. They also have a full, happy blended family with six children and 18 grandchildren.

Thank you, Lori, for 21 years!

06/07/2026

Erica has been helping Heartland Optical patients find a clearer view with a little extra style for 5 years!

One of our bilingual opticians, Erica has a gift for making eyewear feel personal. She's great at helping patients choose frames that fit their vision, their face, and their everyday life.

Tom Ford, Gucci, and Prada are some of the frames she likes best, though she admits, ""I could never choose just one."" She also loves going on road trips with her family and watching her four kiddos play sports.

Happy 5 years, Erica.

06/05/2026

We’re excited to sponsor Hub & Soul this season.

Join us for a night of free live music and summer vibes at Union Plaza. Plus, you can grab delicious eats from local food trucks and Hub Cafe.

Event Details:
📅 Friday, June 26
🕕 6 to 9 PM
📍 Union Plaza, 21 & Q Streets

06/02/2026

Help us wish Bethany a happy 1-year work anniversary!

As a Patient Care Coordinator at our 84th & Holdrege Street location, Bethany is one of the welcoming faces you'll meet when you first walk through the door. Her favorite part of the job is getting to know people and seeing their faces light up when they find frames they love.

Bethany stays busy with her two adventurous daughters and their black cat, Kiwi.

Congratulations on one year, Bethany!

05/29/2026

We’re celebrating some exciting milestones in the Heartland Optical family.

• Congratulations to Riley, son of our Optical Manager, Brad, on graduating from Waverly High School.
• Way to go, Kingston, son of Kelli, our Billing Specialist, on graduating from Lincoln North Star High School.
• And a big cheer for Sheldon and Weston, family of Heartland Optical Co-Owner Casey. Dr. Sheldon Brennemann graduated with her doctorate from UNL, and Weston graduated from Millard West High School.

You've all got a bright future ahead, maybe stop by and pick up some shades.

05/28/2026

We’re celebrating Brad Bowker, Optical Manager at our 27th Street location, on his 4(ish) year work anniversary.

Having worn glasses since the 4th grade, Brad knows firsthand how much the right pair can make a difference. He brings that experience, along with years in the optical field, to help our customers find eyewear that fits their vision, style, and everyday life.

When it comes to frames, Brad is a big fan of OVVO, preferring their lightweight feel, durability, and sharp look.

Congratulations on four years, Brad!

05/26/2026

Make sunglasses part of your summer fit with 50% off prescription sunglasses through August 31.

From bold colors and oversized frames to sleek classics from brands you already love, our summer sunglasses sale gives you more look for less.

*Cannot be combined with insurance. Lenses must be included and produced in our lab. Offer ends August 31, 2026.

05/22/2026

All Heartland Optical locations will be closed from Saturday, May 23, through Monday, May 25, as we take time to honor and remember the brave individuals who gave their lives in service to our country.

Address

1012 N 27th Street
Lincoln, NE
68503

Opening Hours

Monday	8am - 5:30pm
Tuesday	8am - 5:30pm
Wednesday	8am - 5:30pm
Thursday	8am - 5:30pm
Friday	8am - 5:30pm
Saturday	8am - 12pm

Telephone

+14024763311

Website

https://heartlandoptical.com/

Alerts

Be the first to know and let us send you an email when Heartland Optical posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Heartland Optical:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Practice
Claim ownership or report listing

Want your practice to be the top-listed Clinic in Lincoln?