08/20/2026
The older I get, the more my definition of health has changed.
It’s not just about being pain free.
It’s being able to play with your kids. Travel. Train. Work. Get on the floor and back up. Keep doing the things you love.
It’s having a body you trust.
And ideally, still having that freedom 10, 20, 30+ years from now.
That’s really what we’re trying to build at Identity.
Of course we want to help people get out of pain.
But I want us to be so much more than the place you go when something hurts.
I want us to help people understand their health, build strength and capacity, and give them the tools to keep living the life they want for as long as possible.
This video is a little more personal. It’s the bigger vision behind what we’re building and why it matters so much to me.
If this message resonates with you, I’d genuinely appreciate you sharing it.
The more people we can help think about their health this way, the better.
One body. One life.
Eric