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PBS Radiology Business Experts

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from PBS Radiology Business Experts, Medical and health, 5570 Longley Lane Ste B, Reno, NV.

PBS partners with radiology practices nationwide to improve their revenue cycle through complete management of revenue cycle services, a personalized approach to practice consulting, expert services, and decades of industry experience.

10/30/2026

Breast Cancer Awareness Month often focuses on screening and early detection. What happens after an abnormal finding matters just as much.

Right now, there is a nationwide shortage of stereotactic breast biopsy needles, and the FDA expects it to continue through the first quarter of 2027. Some radiology teams are adjusting equipment, biopsy approach, or imaging guidance when clinically appropriate.

When the procedure changes, the documentation should reflect it, including the device, technique, and guidance actually used.

For a woman waiting to learn whether an abnormality is cancer, that biopsy may be one of the most important moments of her life. The teams adapting to this shortage are working to make sure that moment comes without delay.

Every step of her journey matters. To the radiology teams that keep care moving through every challenge, thank you.

10/29/2026

Radiology sits at the center of care. An exam informs a diagnosis, a treatment plan, and a patient’s next step.

Behind those exams is a second body of work: documentation, coding, authorization, and the claim that follows. When that work runs smoothly, practices stay focused on patients.

PBS works exclusively in radiology. Our team has strengthened financial performance for practices of all sizes and brought operational clarity to groups navigating growth, consolidation, and payer change.

This year our team joins the radiologists and imaging leaders at RSNA who are shaping where the specialty goes from here. If you’re weighing how your revenue cycle keeps pace, let’s have a conversation.

10/29/2026

Revenue cycle shapes margin, growth, staffing, and the patient experience every day. That impact belongs at the executive table.

Most RCM teams already produce detailed, accurate reporting. The opportunity lies in translation: framing that work as risk, opportunity, and decisions leaders can act on.

On November 5th, Nicole Jones-Gerbino, FRBMA, PBS President, will present Bringing Revenue Cycle Into the Decisions That Matter at Strategic Radiology's 2026 RCO Summit.

The session explores where that translation breaks down, from metrics shared without context to upstream issues that surface only once they become denials, delays, or cash disruption. From there, Nicole turns to repositioning: connecting RCM data to margin, growth, access, and stability, and moving toward forward-looking insight that shapes direction.

When revenue cycle is clearly understood, it becomes hard to ignore.

Leading an RCM team and ready for your work to carry more weight across the organization? Let’s start that conversation.

10/28/2026

Chapter meetings have a way of drawing out candid conversation, and this one delivered. Michael Gonzales, FRBMA, VP of Industry Relations, and Steve Mims, CEO, spent the day with imaging leaders from across Oregon and Washington.

AI governance anchored much of the agenda, from putting patients first in adoption decisions to the cybersecurity questions that come with new tools. Legislative updates and a deep dive on virtual contrast supervision showed how quickly policy is reaching daily operations. A session on building the business case for hospital financial support gave practice leaders a clear framework for one of their toughest negotiations.

PBS was proud to sponsor this year's chapter meeting — the conversations happening at gatherings like these keep our work grounded in what practices are navigating right now.

Our thanks to RBMA and Oregon Radiological Society for a well-run day, and to every speaker who shared their expertise. If something from the agenda is shaping your plans for the year ahead, let's have a conversation.

10/27/2026

For women leading in the business of radiology, some of the most valuable skills are also the most personal: protecting time for what matters most, and bringing confidence to every room.

That’s the heart of Boundaries and Presence, a session at RBMA's Wendy Lomers’ Virtual Women’s Leadership Retreat.

Nicole Jones-Gerbino, FRBMA, President of PBS, will present alongside Dianne Keen, FRBMA, sharing practical ways to set healthy boundaries, say no with grace, and lead with presence on camera and in the room.

The retreat is held in honor of Wendy Lomers, an incredible leader whose legacy has left a lasting mark on RBMA and the radiology industry.

Learn more about the retreat and register to attend here: https://na2.hubs.ly/H08Fnm60

10/26/2026

The radiologist shortage is real. Your capacity problem may be bigger.

Before asking how many radiologists your practice needs, look at where your current physicians’ time is going. Rework, unnecessary handoffs, and manual steps add up. So does work that a strong team or the right technology could handle.

Every hour you give back to a radiologist is capacity you didn’t have to recruit.

Our latest article explores how to find the radiologist time you already have — and what that capacity is worth: https://na2.hubs.ly/H08B-FN0

Weighing a new hire, a coverage request, or your next stage of growth? Let’s talk through what your numbers are telling you.

10/22/2026

ICYMI: Last week’s A Walk With The Experts webinar explored denials from three perspectives critical to revenue cycle management:

Data shows where denials happen.
Operations shows where workflows break down.
Coding and documentation show why a claim was vulnerable in the first place.

Prevention starts when those views come together.

The session closed with questions worth asking inside every practice.

Listen to the clip, then request the full recording of “Denial Prevention & Management: Using Data to Drive Financial and Operational Decisions” on our website (https://na2.hubs.ly/H08yvTJ0), or drop us a note below.

10/21/2026

Reimbursement models keep shifting. Reporting expectations keep climbing. Radiology practices don't need another vendor — they need a partner who understands the terrain.

Claire Bogusz, PBS's Regional Director of Sales, brings that understanding to the RBMA Michiana Chapter Fall Meeting, ready to talk through the priorities driving practice decisions and the solutions that support them.

If you're attending, let's connect. We'd welcome the opportunity to talk through the realities shaping your practice right now.

10/19/2026

Radiology practices are asking harder questions of their revenue cycle partners these days, and understanding how practices actually run is key to providing the answers they need.

That's the kind of partnership PBS provides.

Steve and Michael are attending the RBMA Oregon Chapter meeting, bringing their range of experience to the conversations happening there.

If you see us, say hello — we'd welcome the chance to talk through what's on your plate.

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10/15/2026

Radiology may be projected up an average of 2% under the proposed 2027 Medicare fee schedule. Your practice may not.

Before that number reaches your 2027 budget, model the proposed rates against your actual CPT mix. The difference between the specialty headline and what happens to your practice is where the useful analysis starts.

In this article from PBS, discover steps your practice can take to help identify your 2027 Medicare impact: https://na2.hubs.ly/H08qhgr0

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5570 Longley Lane Ste B
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http://www.pbsradiology.com/

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