07/25/2026
Hi! I’m Alicia, a cofounder of Greyback.🤎
If there’s one thing you should know about me, it’s that I’ve always been a little obsessed with what’s possible.✨
I have this theory that if you say the big thing out loud—even before you know exactly how you’ll get there—it changes what you believe is possible.
Alissa and I dreamed of building a community where women could slow down, reconnect with themselves, and remember that coming back to themselves wasn’t something they had to earn. We said it out loud before we knew exactly how we’d build it.
These days, my life is full of three boys who somehow turn every room into a wrestling match, a career in tech, a husband I adore, and friends near and far that I never get to see enough. Like so many women, I’m constantly trying to make space for the people I love while keeping all the plates spinning.
What motherhood, work, friendship, and the last ten years have taught me is this:
I’ve learned that my life hasn’t been changed by one big reset.
It’s been shaped by hundreds of tiny moments in between.
It’s noticing when my shoulders have crept up to my ears after a day of meetings… and letting them soften.
It’s taking one deep breath before responding instead of reacting.
It’s remembering I don’t have to wait for vacation, burnout, or January 1st to come back to myself.
Those little pauses don’t seem like much in the moment.
But over time, they’ve changed how I move through my life.
That’s what Greyback has always been to me.
Not one dramatic transformation.
Just hundreds of small moments of coming back to yourself, woven into an ordinary day
I’m so grateful to be back here.
Over the next few weeks, we’ll be sharing more about what we’ve been creating, why we felt called to bring Greyback back, and a few new ways to help you find your own pause.
I can’t wait to bring you along.
I’d love to know—what’s one tiny pause that makes a difference in your day? 🤎