PERC Alliance

Building a better community for our practices and patients.

06/04/2026

The journey is officially underway!

Yesterday, the Management Development Programs (MDP) class 77 kicked off, bringing together a new group of emerging leaders committed to investing in their growth, strengthening their leadership skills, and making a greater impact within their practices.

Over the next six months, these participants will engage in hands-on learning, coaching, collaboration, and real-world application designed to help them grow both personally and professionally.

Congratulations to the newest MDP class. We can't wait to see where this journey takes you.

05/28/2026

Join us for a virtual learning opportunity available to the whole team!

Today’s teams span generations, and leading them well takes more than just offering competitive pay. Join us for “Retention, Engagement & Culture that Sticks” and learn practical strategies to strengthen communication, build trust, reduce turnover, and create a workplace where employees feel valued and committed long-term. Invest in the kind of leadership that keeps great people engaged.
practical strategies to strengthen communication, build trust, reduce turnover, and create a workplace where employees feel valued and committed long-term
Wednesday, July 15th
2:00 – 3:00 PM (CST)
Register Today!
https://www.eventleaf.com/Attendee/Attendee/EventPage?eId=lw9n%2Bh8i52JiQIMnlCJfmg%3D%3D

05/19/2026

Eyewear Designed to Inspire. Let Tura's iconic bags inspire your next purchase—yours as a gift with purchase.

05/11/2026

In just a few days together, Elevate creates the kind of conversations, collaboration, and momentum that continue shaping businesses long after the event ends.

This year’s video captures something especially meaningful: the voices of the members themselves. Practice owners and leaders sharing why they continue coming back, what they gain from the experience, and the impact these relationships and conversations have on their businesses.

The feedback from attendees continues to reflect what makes Elevate so powerful. A highly regarded experience built around real collaboration, business growth, accountability, and learning alongside other driven leaders who are committed to winning.

If you want to be in the room next time, now is the time to start the conversation. Connect with us today to learn more about joining our study groups and becoming part of Elevate.

04/28/2026

A standout moment from the Elevate reception was celebrating the Champions who raise the bar for leadership across our practices! We honor those who ensure strategy turns into action every day.

With support from Tura, Beverly Marquez, Stacey Gagnon, and Heather Malinick were proud to recognize this year’s Champion of Champions honorees:

Katherine Winters from Mohave Eye Center in Arizona
F***y Perez from Premier Eye Center in Florida

These Champions lead their teams while actively contributing to the Champion Study Group, generously offering feedback, answers, and selfless guidance to their fellow Champions.
Their leadership strengthens performance, builds culture, and elevates everyone around them.

Thank you for the incredible impact you make every day!

04/24/2026

Elevate Reception + Golden Opportunity Award

One of the moments many look forward to at Elevate is the Elevate Reception. It is a chance to step away from the sessions, connect, and enjoy the experience together.

This year, the reception took place at the National Collegiate Basketball Hall of Fame, bringing the Here to Win energy to life in a memorable setting.

Each spring, the reception also serves a larger purpose. It is where we host our fundraiser benefiting the Golden Opportunity Award, a program that provides funding to emerging optometrists as they take the first step toward practice ownership.

Led by auctioneer Dr. Jason Lake, this year’s live auction and silent raffle brought incredible energy to the room and raised nearly $40,000.

What makes this moment stand out each year is the generosity behind it. Members and partners show up not just to grow their own businesses, but to invest in the future of the profession. It is a powerful reflection of what this community represents.

Special thanks to our live auction contributors: , , , Dr. Jeffry Gerson, and National Strategic Group.

04/23/2026

Last week in Kansas City, members of PERC Pinnacle Practices (P3), Opti-Port Presidents’ Alliance, MD/OD and OMG Study Groups, and the Champions Study Group came together for Elevate.

While each group is distinct, they share the same mindset: a commitment to growth, accountability, and building stronger businesses.

Elevate is designed to bring that mindset to life. Through structured, facilitator-led study groups and shared learning, practice owners and their teams step away from the day-to-day to focus on performance, leadership, and what comes next.

At the center of it all is the study group model. A proven approach built on peer-to-peer collaboration, benchmarking, and real accountability.

The result is measurable. Practices participating in these groups are growing at nearly four times the industry average.

This is what it looks like to be here to win.

04/20/2026

Comfort is a key part of their contact lens experience, and it’s an opportunity to check in with your patient. PRECISION1Ⓡ is formulated with greater than 80% water at the outermost surface* of the lens(2)—for precise vision and dependable comfort, even at 16 hours.(3)

Get tips to make patient conversations more productive. https://ow.ly/NsL650YMUlw

*Based on in vitro measurements of unworn lenses.
References:
1. Alcon data on file, 2024. REF-27974. 2. Alcon data on file, 2019. 3. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022;14:93-99.
See product instructions for complete wear, care, and safety information.
© 2025 Alcon Inc. US-PR1-2500185

04/15/2026

Day 1 of the Elevate Conference in Kansas City was an incredible whirlwind of networking, learning, and collaboration! The PERC Pinnacle Practices (P3), MD/OD, and Champions study groups spent the day in deep-dive sessions dedicated to sharpening skills and sharing insights with the best in the industry.

The momentum only grew later in the day as we gathered for an Elevate Conference Opening Celebration before heading out to private group dinners to foster even deeper connections. We capped off the perfect first day with a sponsored nightcap, toasting to a successful start and the many breakthroughs yet to come. Here’s to an amazing day 2!

03/25/2026

Give your new wearers the best start — VOYANT 1-Day. Your patients get all the benefits of a daily lens — fresh lenses every day, the healthiest modality, and total convenience — backed by unbeaten handling*¹ and all-day comfort2, at a price point that's easy to recommend.†

*Vs DAILIES TOTAL1®, Miru 1day UpSide, DAILIES® AquaComfort PLUS®, 1-DAY ACUVUE® MOIST & PRECISION1®.
†Pricing is based on manufacturer’s published MSRP and rebates as of 11/1/24
1.CVI data on file, 2019, 2020 & 2021. Clinical studies with clariti® 1 day vs DAILIES TOTAL1® n=19, Miru 1day UpSide n=53,DAILIES® AquaComfort PLUS® n=65, 1-DAY ACUVUE® MOIST n=55 & PRECISION1® n=47; either statistically significant differences in favor of clariti 1 day for ease of application (vs ACUVUE1 DAY MOIST, DAILIES AquaComfort PLUS & Miru 1day UpSide), ease of removal (vs DAILIES TOTAL1) & preference (vs Miru 1day UpSide) or no statistically significant differences (p

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12125 Woodcrest Executive Drive, Suite 100
St. Louis, MO
63141

Website

https://www.percalliance.com/

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