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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

PEAK Genetics

PEAK is the source of superior genetics to the URUS brands and the world.

PEAK has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Jetstream, PEAK, SCCL and VAS, with each having its own unique identity, products, and services. These companies work globally

to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

06/05/2026

Introducing your 2026 PEAK Pathway Interns! 👋

We are thrilled to host these remarkable students and provide an experience they won't forget. From the barns to the labs, these interns will get to learn every facet of PEAK from our team of experts. There is no doubt that we will learn a lot from them! Let's give a shout-out to these talented and impressive students who will be joining us for the summer.

Welcome, Sam and Elena!

06/02/2026

You can only pick one. Which dairy product are you choosing? 🥛🧀🍦

June is a time to celebrate Dairy Month and all the delicious products made available to us by the udderly remarkable producers around the world. We are honored to be part of an industry that contributes to your breakfast, lunch, and dinner!

So, which dairy product are you choosing? 🐄

05/29/2026

Stop your scroll, this deserves some celebration! 🎉

After more than five decades in the workforce, including 11 years of dedicated service at our DBC site, Ken Fleischer is preparing to turn the page to a well-earned retirement. His career has been defined by hard work, consistency, and a steady commitment to the people and animals he cared for every day. We thank Ken for the countless contributions he has made throughout his career and wish him nothing but happiness, good health, and plenty of exciting projects in retirement.

Wish him a farewell note in the comments below! 👇

05/26/2026

Five years of growth, teamwork, and learning.

Congratulations to one of our Shawano Bull Housing Supervisors, David Roitt, on FIVE years with the PEAK Team. His drive for efficiency and improvement makes him an important leader and a valuable player. We are proud to celebrate this milestone with him!

Leave him a note in the comments!

05/22/2026

Give me an... A!

Are you feeling creative? Our Genetic Support Team names and registers all our donors and sires, but we want your help naming our next generation of PEAK genetic superstars! All that is required is that the name is 8 characters or fewer and is appropriate for all audiences.

Take your chance to name a future superstar and leave your name suggestions that begin with "A" in the comments below!

05/20/2026

Adaptability is his middle name... well, not really.

Congratulations to Jake Moder, Livestock Specialist, on reaching TEN years with our PEAK Team. Jake has been with our company through many changes, showing his adaptability, dedication, and expertise. He is passionate about his work and demonstrates it every day. We appreciate your commitment to PEAK. We hope for more years together!

05/18/2026

During Mental Health Awareness Month, we want to remind our industry to take care of your agricultural community. Farmer su***de rates are 2-5x higher than the national average and continue to be a growing epidemic.

So hug your farmer friends a little closer and make time for the places and people that bring you the most peace. 💜🧠

Farm Aid Hotline: Provides crisis support.
988 Su***de & Crisis Lifeline: Available 24/7

05/15/2026

Decades with Diane 🤍

Our amazing Billings' Sire Health Coordinator is celebrating 20 years with our PEAK Team. Diane is a vital asset to our staff with her expertise, kindness, and selflessness. It is obvious that all her colleagues adore her, and we are incredibly lucky to be celebrating this incredible accomplishment with her. We are so proud, congratulations!

05/13/2026

It’s National Beef Month, and we’re tipping our hats to the cattle, the caretakers, and the craft behind every cut 🥩

If you had an endless supply of just one cut, what cut would you pick?

🥩Ribeye
🥩Filet Mignon
🥩NY Strip
🥩Sirloin

05/10/2026

This Mother’s Day, we’re taking a moment to celebrate the women who balance early mornings, full schedules, and the ever-changing rhythms of raising a family, all while making an impact across our organization. But more importantly, at home. 💐

Address

N8452 Airport Road
Watertown, WI
53094

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(507) 923-1881

Website

https://peakgenetics.com/

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