16/09/2026
Our skin changes as we age, and so should the way we care for it.
Ageing skin naturally becomes thinner, drier and more fragile. It also takes longer to repair, making gentle daily care more important than ever.
Understanding these changes is the first step in protecting skin integrity and supporting comfort, dignity and wellbeing.
Throughout August, we'll be exploring how ageing affects the skin—and sharing practical ways to help protect it.
Because better care starts with the skin.