Optique Line

Optique Line A one-stop shop for all optical essentials. Frames, cases and accessories. Supporting independent AU & NZ retailers. Contact us today at 1800 649 527

With over 30 years of wholesale experience, Optique Line, founded by visionary John Nicola in 1990, stands as the premier supplier of high-quality optical frames to independent optometrists and retailers in Australia and New Zealand. Our direct manufacturer ties secure optimal wholesale prices, enhancing your competitive edge in a dynamic market. At the forefront of global fashion and trends, we c

ontinually integrate cutting-edge materials, state-of-the-art technologies, and avant-garde design techniques into our offerings. This commitment to excellence, paired with our top-tier product portfolio, service dedication, an experienced team, and a proven track record of consumer success, solidifies Optique Line as the preferred choice for independent retailers. Central to our ethos is an entrepreneurial spirit that drives ongoing innovation and refinement of both products and services. We strategically invest in marketing initiatives to ignite consumer demand and nurture growth opportunities for our valued retailers.

Thank you, Somerville & Merrin Optometrists team!
20/05/2026

Thank you, Somerville & Merrin Optometrists team!

Printed in Melbourne. Delivered fast.Final days to secure this offer, ends 30 April. Order 500 cases and receive 100 cus...
16/04/2026

Printed in Melbourne. Delivered fast.
Final days to secure this offer, ends 30 April. Order 500 cases and receive 100 custom 60ml lens sprays on us.
Explore the catalogue https://www.optiqueline.com.au/shop-cases/

Life-long friendships.A beautiful dinner with the Sankey Fraser Eyecare Toowoomba team and Doug Stabe, now enjoying his ...
27/03/2026

Life-long friendships.
A beautiful dinner with the Sankey Fraser Eyecare Toowoomba team and Doug Stabe, now enjoying his retirement.
There’s something really special about seeing relationships built over years of working together carry on so naturally.

The latest from STEPPER EYEWEAR
25/03/2026

The latest from STEPPER EYEWEAR

Since our first frame was made in 1970, STEPPER has been a pioneer in manufacturing unique and characterful eyewear. Through innovation and technology, STEPP...

Soft textures. Calm tones. Refined design.Discover the latest look from Aikō Eyewear, crafted for effortless everyday st...
15/03/2026

Soft textures. Calm tones. Refined design.
Discover the latest look from Aikō Eyewear, crafted for effortless everyday style.

Aikō 2213

Your optical essentials. All in one place.From locally printed cases and cleaning cloths to trusted tools and accessorie...
12/03/2026

Your optical essentials. All in one place.

From locally printed cases and cleaning cloths to trusted tools and accessories, Optique Line brings together the everyday essentials optical practices rely on.

Reliable brands. Fast turnaround.
Now easier than ever to order online.

optiqueline.com.au | optiqueline.co.nz

We’re excited to introduce the Optique Line Masterclass, a practical training series designed to help independent practi...
03/03/2026

We’re excited to introduce the Optique Line Masterclass, a practical training series designed to help independent practices build real confidence at the dispensing bench.

From nylon and rimless repairs to essential tools and dispensing aids, this four-part series focuses on skills your team can apply immediately, reducing unnecessary lab returns and improving in-practice efficiency.

Because stronger skills mean stronger practices.

Read the full article below.

https://www.linkedin.com/posts/optique-line_independentoptometrists-businessgrowth-businesssuport-activity-7434410008508825600-5a4Q?utm_source=share&utm_medium=member_ios&rcm=ACoAABR9HJkBnSgNn0WYAX0QbUJwgWToBTL78Uc

28/02/2026

A new chapter in practical optical training starts now.

We’re proud to introduce Optique Line Masterclass, our new online training series designed to upskill optical dispensers across Australia and New Zealand.

This four-part series will be released quarterly throughout the year and is exclusively available to our Supply & Fit Partner Program members. Built from the same real-world repair knowledge delivered by Jason Hanrahan and Roy Parker, these sessions focus on the skills that matter most in practice — practical techniques, confidence with tools, and smarter workflows.

And this is just the beginning.

In-person Masterclasses will also roll out throughout the year for practices that want hands-on learning with our team.

If you’d like to access the online series or book a Masterclass for your practice, speak to your Account Manager.

We’re here for more than great frames. We’re here for the training and support that power your business.

MasterclassSeries

Classic Stepper with a twist SI 50306 F013
19/02/2026

Classic Stepper with a twist SI 50306 F013

Address

Ground Floor, 1 Derrick Street
Kew, VIC
3101

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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