Optique Line

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Optique Line A one-stop shop for all optical essentials. Frames, cases and accessories. Supporting independent AU & NZ retailers. Contact us today at 1800 649 527

With over 30 years of wholesale experience, Optique Line, founded by visionary John Nicola in 1990, stands as the premier supplier of high-quality optical frames to independent optometrists and retailers in Australia and New Zealand. Our direct manufacturer ties secure optimal wholesale prices, enhancing your competitive edge in a dynamic market. At the forefront of global fashion and trends, we continually integrate cutting-edge materials, state-of-the-art technologies, and avant-garde design techniques into our offerings. This commitment to excellence, paired with our top-tier product portfolio, service dedication, an experienced team, and a proven track record of consumer success, solidifies Optique Line as the preferred choice for independent retailers. Central to our ethos is an entrepreneurial spirit that drives ongoing innovation and refinement of both products and services. We strategically invest in marketing initiatives to ignite consumer demand and nurture growth opportunities for our valued retailers.

Our Melbourne offices will be closed for Melbourne Cup day. We will resume operations on Wednesday, the 4th.
02/11/2026

Our Melbourne offices will be closed for Melbourne Cup day. We will resume operations on Wednesday, the 4th.

We are excited to announce our collaboration with Stepper Vision Care, aiming to deliver top-quality frames and lens pac...
20/10/2026

We are excited to announce our collaboration with Stepper Vision Care, aiming to deliver top-quality frames and lens packages at exceptional value. This collaboration is only available in Australia at the moment. Check out the new Gemini Essential styles, now available on our website!

Freedom to express who you are. Freedom to see the world your way.Through My Eyes celebrates the confidence that comes f...
29/09/2026

Freedom to express who you are. Freedom to see the world your way.

Through My Eyes celebrates the confidence that comes from being yourself, through honest words, unfiltered moments and the perspectives of young people wearing JustMILO.

No scripts. No filters. Just real voices, real personalities and JustMILO frames.

See the world through their eyes.

Warm tones. Refined details. Effortless eyewear.STEPPER frames are designed with comfort at their core, bringing togethe...
26/09/2026

Warm tones. Refined details. Effortless eyewear.

STEPPER frames are designed with comfort at their core, bringing together considered materials, balanced construction and understated style for everyday wear.

Designed to feel as good as they look.

Image courtesy of STEPPER International .eyewear

Quality made for everyday adventures.Milo & Me frames are designed especially for kids, with soft, skin-friendly materia...
22/09/2026

Quality made for everyday adventures.

Milo & Me frames are designed especially for kids, with soft, skin-friendly materials, smooth edges and a comfortable fit made for everyday wear.

Because great kids’ eyewear should feel as good as it looks.

Designed with precision. Worn with ease.⁠⁠Lightweight titanium construction, refined proportions and all-day comfort. Th...
08/09/2026

Designed with precision. Worn with ease.⁠
⁠
Lightweight titanium construction, refined proportions and all-day comfort. The details that make STEPPER different.⁠
⁠
Campaign image supplied by STEPPER International .eyewear

Have you discovered the newest addition to our eyewear collection, JustMILO?Launched at O-SHOW26, JustMILO is the next c...
05/09/2026

Have you discovered the newest addition to our eyewear collection, JustMILO?

Launched at O-SHOW26, JustMILO is the next chapter from the much-loved Milo & Me — created especially for teens who are ready to express a style of their own.

Fresh, confident and made for what comes next, JustMILO brings the same playful spirit into a collection designed for growing personalities.

Discover JustMILO online or through your Account Manager
https://www.optiqueline.com.au/brands/justmilo/

03/09/2026

How confident are you with rimless repairs?

Brush up on your skills with the Optique Line Masterclasses, our practical training series created for optical professionals looking to build confidence, refine their workshop techniques and strengthen their technical know-how.

Have you discovered the Masterclasses yet?

Wherever the road takes you, take your style with you.Convertibles NEO is designed for days in the sun, spontaneous plan...
01/09/2026

Wherever the road takes you, take your style with you.

Convertibles NEO is designed for days in the sun, spontaneous plans and everything in between.

From optical to sun in a click with magnetic clip-on technology.

Address

Ground Floor, 1 Derrick Street
Kew, VIC
3101

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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