28/10/2026
Natural vs Clean Skincare. Good or bad? 👀
Well, it’s actually neither…or either!
The terms natural and clean are, in our view, problematic.
Because what is the benchmark?
For example, zinc sunscreens are often referred to as “natural”.
But zinc oxide is a chemical compound.
So how do we actually define it?
We’d actually much rather talk about the actual ingredients, the science behind them, and how they benefit YOUR skin.
And yes! We absolutely apply that same critical thinking to the skincare we stock!
Take Epicutis.
It’s listed on the EWG’s “clean” products list.
Only a handful of ingredients.
They exclude parabens, sulfates, phthalates, synthetic fragrances and artificial dyes.
But that’s not what makes it great….
What makes it great is what the formulation actually DOES.
The ingredients are selected and combined for a purpose. To support skin barrier function, improve hydration and help calm visible signs of inflammation.
And MUCH more importantly, we look at the evidence behind those ingredients, not just the marketing claims surrounding them.
Because a product isn’t automatically better because it contains fewer ingredients.
And an ingredient isn’t automatically harmful because it’s synthetic or difficult to pronounce.
In fact, some of the most effective and extensively researched ingredients in skincare definitely wouldn’t meet society’s current definitions of “clean”.
So here’s what we want you to question:
Are we judging skincare by what’s been left OUT, or by what the ingredients left IN?
And,
Does it work?
Is it safe?
And is it right for YOUR skin?
What’s your opinion on clean skincare? We’d love to know…. 🤍
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