18/06/2026
A national direct cremation company have had their tv advert pulled due to misleading information.
We would encourage anyone considering a direct cremation, unattended cremation, or burial to speak with their local independent funeral director before making a decision. Even a simple conversation can provide clarity, guidance, and a fuller understanding of the choices available.
Unlike a one-size-fits-all approach, independent funeral directors take the time to listen and create a service that reflects the wishes, values, and individuality of your loved one. Whether you choose a traditional funeral, a direct cremation, or something in between, you can expect personal care, local support, and dignity every step of the way.
Link in the comments to the full ASA report.
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