Yuula

Yuula Join the Birth Revolution™️💫 The must-have toolkits for pregnancy birth & beyond, backed by Midwives

The pushing part isn’t necessarily about someone shouting “PUSH!” while you hold your breath and count to ten.Your posit...
30/08/2026

The pushing part isn’t necessarily about someone shouting “PUSH!” while you hold your breath and count to ten.

Your position, hydration, bladder, pelvic floor and the way you respond to your body’s sensations can all play a part in the second stage of labour.

Save these tips for your birth prep and send them to your birth partner too, because they’re the one who’ll need to remember where you saved them.

25/08/2026

Pregnancy can suddenly feel like a very noisy place to be.

Everyone has an opinion. Social media is full of stories, warnings and endless lists of things you should and shouldn’t be doing. And sometimes the information designed to “prepare” you actually leaves you feeling more frightened than informed.

I believe you deserve better than that.

You deserve honest, evidence based information that helps you understand what’s happening, explore your options and feel confident making the choices that are right for you.

You deserve practical tools that actually support you through pregnancy and birth.

And you deserve information that doesn’t pretend birth is completely predictable, but helps you feel more prepared for however your story unfolds.

That’s why I created Yuula.

Real information, practical support and thoughtfully designed tools, all brought together by a real midwife who genuinely believes that how you feel about your birth matters.

If that sounds like the kind of pregnancy and birth space you’ve been looking for, you’re in the right place 🤍

Follow along for more, or have a little explore through the link in our bio.

Pregnancy doesn’t happen one appointment at a time.The questions come in between. When you’re doing the food shop, lying...
22/08/2026

Pregnancy doesn’t happen one appointment at a time.

The questions come in between. When you’re doing the food shop, lying awake thinking about something mentioned at your appointment, or wondering what a recommendation actually means for you and your baby.

Your NHS midwife is there to provide your maternity care, but appointments are busy and true continuity can be difficult to achieve. You may see different midwives throughout pregnancy, without always having the time to really explore your questions, choices and preferences.

That’s a huge part of why I created Text the Midwife.

Think of it as having Midwife Lily in your corner throughout your pregnancy. The same midwife getting to know you, your story, what matters to you and the birth you’re preparing for.

A space to ask questions, understand the evidence behind recommendations, explore your options and feel more confident making informed choices about your care.

Because there is real value in continuity. In not having to start from the beginning every time. In having someone who already knows your story.

One woman described the support as “invaluable to my pregnancy experience”, which is exactly what I wanted this service to be.

Text the Midwife is unlimited one to one WhatsApp support with me, Midwife Lily, from as early as 8 weeks, plus a one hour birth planning video call at 36 weeks.

Calm. Evidence based. Individualised.

A midwife in your corner, throughout your pregnancy.

Find Text the Midwife at yuula.co.uk 🩷🧡

20/08/2026

A birth plan is not about trying to control every part of birth. It is about understanding your options, knowing what matters to you and feeling confident enough to make informed choices if plans need to change 🤍

When you understand the benefits, risks and alternatives around different interventions, you are better equipped to have meaningful conversations with your birth team and make decisions that feel right for you and your baby.

So, what should you include in a birth plan?

✨Your birth preferences

Think about your environment, movement and positions, monitoring, examinations, pain relief, interventions, who you want with you and your preferences immediately after birth.

✨Your questions

Ask what is being recommended, why it is being recommended, what the benefits and risks are, what the alternatives are and what may happen if you choose to wait.

✨Your coping toolkit

Birth can be intense, so consider the tools you want available before you need them. Breathing techniques, movement, massage, water, music, counter pressure and sensory distraction can all have a place.

This is where Aura Orbs can become part of your toolkit. Using sensory input and focused pressure as a distraction gives your brain something else to process alongside contractions, offering a simple, drug free coping option you can reach for whenever you need it.

✨Your Plan B and C

A good birth plan is not rigid. Consider what you would want if induction, assisted birth or a caesarean became recommended. Being informed about those possibilities beforehand can make unexpected decisions feel less overwhelming in the moment.

Most importantly, talk through your birth plan with your midwife or birth team before labour. A birth plan works best when it starts a conversation rather than simply sitting in your hospital bag.

You might not be able to plan exactly how your birth unfolds, but you can prepare yourself with knowledge, questions and coping tools.

Save this for when you start writing yours and send it to an expecting mama who needs the reminder that your preferences deserve to be discussed.

Thank you Bryony for letting us share your beautiful birth story 🤍“I listened to my body and responded and we did it!”We...
17/08/2026

Thank you Bryony for letting us share your beautiful birth story 🤍

“I listened to my body and responded and we did it!”

We absolutely love hearing how the products we create become part of your birth stories.

As Bryony’s labour became more intense, she reached for her Yuula Aura Orbs, squeezing them through each contraction while focusing on her breathing and being supported by her husband and midwife.

She also had her Birth Affirmation Cards on display in the room, helping her create a calm and positive space to birth in.

Before she even had chance to get into the birth pool, Bryony’s body told her it was time to push and just a handful of pushes later, her baby boy was here 🤍

Our Aura Orbs were created to give you something to squeeze, hold and focus on during labour, helping you stay grounded when contractions become more intense.

Knowing they were there with Bryony during such a special moment is exactly why we do what we do 🥹

Swipe to read her full birth story.

If you’re preparing for your own birth, you can find our Aura Orbs, Birth Affirmation Cards and all of our birth essentials at yuula.co.uk ✨

11/08/2026

Two tools. One very important job: helping you feel more in control during birth. ✨

Same clever science. Different sensations. More ways to find what works for you.

Meet The Pain-Relief Duo 👇

🤎 The Aura Orbs
Our spiky little birth companions are designed to be squeezed during contractions, creating a strong sensory experience across both hands. They work with gate control theory and encourage the release of your body’s natural pain-relieving endorphins. Having two means you can squeeze with both hands.

Their rounded shape can also make them easier to grip as things intensify.

And they’re not just for squeezing. Roll and press your Aura Orbs over the body for massage during pregnancy and early labour, helping you relax and release tension before putting them to work in your hands.

🤎 The Birth Comb
Small, simple and seriously handy. Squeeze the comb firmly into your palm during contractions and it works through the same clever principles, creating a competing sensation and encouraging those natural pain-relieving endorphins.

As labour progresses, lean into your Birth Comb, switch to your Aura Orbs when you want a different or more intense sensation, or simply mix things up as you go.

Because there’s no single right way to cope with contractions. What feels good in one moment might change in the next.

Same clever science. Two different sensations. One powerful little duo. 🙌

The Aura Orbs + Birth Comb = The Pain-Relief Duo.

It’s not magic. It’s science. 🧠

PositiveBirth BirthBagEssentials Hypnobirthing PregnancyEssentials BirthSupport

09/08/2026

You know that feeling when something lights a little fire in you? 🔥✨

That feeling of possibility. Of backing yourself. Of women cheering on women, families supporting families, and knowing that when we come together, something really special can happen.

That’s the feeling I want to hold onto.

Because over the years, this has become about so much more than the things we create.

It’s about the women and families who get to feel the joy and pride of retelling their story, over and over again. 🤍

Every order. Every person I get to know. Every baby born into one of our pools. Every question asked, every piece of information sought out, every story shared with me.

And I know those stories don’t always unfold the way we hoped or imagined they would.

For me, it’s never been about chasing a ‘perfect’ birth. It’s about women having access to information, knowing their options, asking questions and feeling able to make informed choices about their own experience, whatever path it ultimately takes.

Because there can be so much power in knowing you were informed, involved and heard. In being able to look back and say, “That was my story.” And to tell it with all the complexity, emotion and pride that comes with it.

Those are the moments that keep the fire burning. 🔥

So to every single one of you, whether you’ve been here from the early days or you’ve only just found us, thank you.

For every order, recommendation, message, photo, tag, question and story you’ve trusted me with. From around the corner to the other side of the world, YOU are at the heart of this community.

Here’s to keeping that fire burning, lifting each other up, seeking out the information we need, making the choices that are ours to make and telling our stories with pride. 🔥🤍

Now I’d love to hear yours. What’s something in your story that you’re proud of? Something that still lights a fire in you, and might just spark something in someone else too? ✨

The end of pregnancy… your due window… 😅Let’s be honest, most of us reach a point where we’d try annnnything to get labo...
04/08/2026

The end of pregnancy… your due window… 😅

Let’s be honest, most of us reach a point where we’d try annnnything to get labour started. Walking, bouncing on a ball, eating pineapple, spicy curries… you’ve probably heard them all. 😂

The truth? Only your body and your baby can really decide when labour begins.

But… there are things you can do to prepare your body, create moments of calm and connection with yourself and your unborn baby, and maybe give things a little nudge when the time is right. ✨

At Yuula, we’re all about helping you feel informed, prepared and in control. So we created The Final Trio… three beautiful products designed to support you through those final weeks of pregnancy.

🌿 Why clary sage?
Clary sage is a natural uterine stimulant that has traditionally been used in the final weeks of pregnancy and is thought to help encourage contractions when your body and baby are ready. That’s why we’ve included it in two beautiful ways…

🛁 Clary Sage Bath Salts
Transform your bath into a calming self-care ritual. Perfect for slowing down, easing those final-weeks aches and creating moments of calm and connection with yourself and your unborn baby.

🌿 Clary Sage Roller Ball
Apply to your pulse points from 37 weeks onwards to enjoy the benefits of high quality clary sage aromatherapy wherever you are. Keep it by your bedside, pop it in your hospital bag or even store it in the fridge for a refreshing cooling treat on hot summer days. ❄️

🍓 Final Push Raspberry Leaf Tea
Traditionally enjoyed from 32 weeks onwards to support the uterus in preparation for birth. Plus, it’s the perfect excuse to put your feet up with a warm cuppa and enjoy a few mindful moments each day. ☕

None of these products can start labour on demand, but they can help you feel calm, connected and prepared to welcome your baby when the time comes… and honestly, that’s a pretty lovely place to be. 🤍

Shop The Final Trio Toolkit now at yuula.co.uk.

Nobody prepares you for the fact that pregnancy comes with its own language.One minute you’re living a normal life, the ...
02/08/2026

Nobody prepares you for the fact that pregnancy comes with its own language.

One minute you’re living a normal life, the next you’re casually saying things like “lightning crotch” and “ring of fire” as if they’re completely normal 😭😂… and don’t even get me started on phantom kicks 😂

How many of these have you actually Googled?

Reading Laura Oliver | Photographer | Content Creator birth story just gives me so much joy✨Laura worked really hard and...
29/07/2026

Reading Laura Oliver | Photographer | Content Creator birth story just gives me so much joy✨

Laura worked really hard and it certainly wasn’t easy at times. She took one step at a time, got informed, asked questions and tailored her experience to meet the needs of her and her baby 🥰

Do you have a birth story you would like to to share? We would love to hear from you 🩷🧡

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