Advance Performance & Coaching

Advance Performance & Coaching BSc Sports & Exercise Therapist | Level 3 Personal Trainer | Level 4 Strength & Conditioning Coach

10/09/2026

Yesterday, I had a conversation with a long-term client that I haven’t stopped thinking about.

When they first came to see me, the goal was managing pain, then we started building strength.

We had PBs to work towards. Things to aim for & progress to measure.

But recently, I challenged them to think about something different:

What do you actually want your body to be able to do?

Big goals. Small goals. Random goals. Anything.

The answers?

To paddleboard on their next family holiday.

To dance around the house without worrying about hurting themselves.

To do a pull-up.

And to hold their own bodyweight in a tricep dip.

I loved every single one.

Not because they’re the goals I would have chosen for them.

But because they’re theirs.

They’re connected to their life. The things they want to experience and the confidence they want to have in their body.

And it made me think about how easily training can pull us into focusing entirely on what we want our bodies to look like.

There’s absolutely nothing wrong with aesthetic goals but I don’t think they should be the only goals we have.

Because we’re also training for the holidays we haven’t taken yet, for the things we’ll say yes to because we feel physically capable, for running around with future grandchildren, for getting older without feeling like we’re becoming more limited, for dancing around the kitchen without worrying about getting hurt.

For living.

And that’s how I approach both coaching and my own training.

Yes, we might have performance goals. You might want to get stronger, run faster, hit a PB or change how your body looks.

But underneath all of that, I’m always thinking about something bigger:

What are we building this body for?

What do you want to be able to say yes to?

What do you want to feel confident doing?

And how can we train now to help you keep doing those things for as long as possible?

That’s how I coach.

And honestly, it’s how I train too.

We’re not just training for the next goal. We’re building for the life that happens around it.

Train Strong. Stay Resilient. 💜

No BS, that’s how I coach⚡️I’m not going to promise you a quick fix, tell you what you want to hear or hand you a progra...
01/09/2026

No BS, that’s how I coach⚡️

I’m not going to promise you a quick fix, tell you what you want to hear or hand you a programme and leave you to it.

I’ll hold you accountable. I’ll challenge you when I think you can do more. And I’ll also tell you when doing more isn’t what you need.

If you’ve got an injury or recurring ni**le, we don’t just work around it forever. We’ll figure out what you can do, what needs improving and how we can build you back up.

But I’m not going to pretend I have everything figured out either.
None of us do.

I’ve had my own setbacks, I’ve struggled with consistency at times and I’ve tried plenty of different approaches with my own training. I’m lucky to work in an industry where I can lean on other professionals, ask questions and get another perspective when I need it.
And I think that’s important.

I’m coming to you with experience, but I’m also coming to you knowing that I’ll never stop learning.
The same applies to you.

You don’t need to have everything figured out before you start. And as you grow, your training will need to grow with you.

My job is to give you the structure, knowledge and support to keep developing — while helping you understand your body and take ownership of your progress.

If that sounds like an approach that would give you the kickstart you need - DM me ‘START’ and we can chat💜

10/08/2026

I think plyometrics get put in the “advanced athlete” box far too quickly.

But if you run, lift, play sport, or just enjoy being active, being able to produce and absorb force quickly is useful.

Plyometric training can help you:
→ produce force quickly — useful for running, jumping and changing direction
→ get better at landing and absorbing force — so your body is better prepared for the impact of running, jumping and sport
→ improve coordination and control — helping you respond quickly when movement isn’t perfectly predictable
→ build tolerance to higher loads and faster movements — rather than only training your body at slow, controlled speeds

And that’s where the injury-resilience side comes in.
Injuries aren’t completely preventable, but gradually exposing your body to the types of forces and movements you’re going to experience can help build the capacity to handle them.

You don’t need huge box jumps or complicated drills to give it a go.

Start simple. Build control. Progress from there.
Why don’t you try the drills above to get you started⚡️

Train Strong. Stay Resilient💜

28/07/2026

Most advice around hypermobility starts with a list of things to avoid.

I’d rather start with a list of things to build.

That’s the difference.

* Single-Leg Romanian Deadlift (RDL)
* Front Foot Elevated Split Squat (FFESS)
* 45° Back Extension Isometric Hold
* Copenhagen Plank (hip adduction hold)

Weeks like this⚡️⚡️
25/07/2026

Weeks like this⚡️⚡️

I’ve been thinking about this a lot recently.The people I work with don’t struggle because they don’t enjoy training.Mos...
13/07/2026

I’ve been thinking about this a lot recently.

The people I work with don’t struggle because they don’t enjoy training.

Most of them love it.

They sign up for races. They go to the gym before work. They play football at the weekend. They genuinely want to improve.

But somewhere along the way, training stops feeling straightforward.

Every time they start building momentum, something ni**les.

Then confidence starts to disappear.

Not because they’ve become weaker.

Because they’re never quite sure if their body is going to let them keep going.

I very rarely agree that the answer is to stop training.

It’s about finding a way to train that prepares your body for the things you ask of it.

That’s probably the biggest thing sport has taught me.

A resilient body doesn’t happen by accident. It’s something you build.

And when you trust your body again, training becomes enjoyable again.

08/07/2026

This might be the most important training block I’ve done all year.

Not because I’m chasing a race or an event on the calendar.

In fact, for the first time in over a year, I’m not training for an event at all.

This block is about building the foundations.

Getting back into a consistent strength routine.

Developing my speed and working towards new 5K and 10K PBs before the end of the year.

Addressing a small glute ni**le with targeted hip stability work before it has the chance to become something bigger.

Most people think progress only happens when you’re working towards a finish line.

I don’t.

Some of the most valuable training happens in the phases where you step back, build your capacity, and give your body what it needs.

That’s how I approach my own training.

And it’s exactly how I coach my clients.

Not every block has to be about chasing an event.

Sometimes the goal is simply to build a stronger, more resilient body that’s ready for whatever comes next.

What’s your focus for the rest of the year? 💜

Most people start training because they want to change how they look.& there’s nothing wrong with that.But somewhere alo...
03/07/2026

Most people start training because they want to change how they look.

& there’s nothing wrong with that.

But somewhere along the way, I hope your training becomes about something bigger.

Feeling confident enough to sign up for the race.

Trusting your knee again.

Picking up your children without thinking twice.

Saying yes to the football match.

Walking into the gym knowing your body is capable of trying new things for the first time.

Because that’s what good training should give you.

Looking better?

Brilliant.

But if your training also gives you confidence, resilience, strength and the freedom to keep doing the things you love, that’s a much better measure of success💜

Studies Referenced:
1. Safdar et al. (2024) – Effects of 8 weeks plyometric training on injury prevention: A randomised clinical trial. 2. Hasan (2023) – Effects of plyometric vs. strength training on strength, sprint, and functional performance: a randomised controlled trial. 3. Greenwood et al. (2020) – Effects of Unilateral Versus Bilateral Plyometric Training on Endurance Running Performance.

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