Redefine Health Education

09/02/2026

WHAT an inspiring experience!

Very humbled and grateful to have been invited to the Mountain Land Physical Therapy Partners leadership conference as keynote speaker.

This organization is boldly stepping into a primary care PT practice model and I am so amped be to a part of it.

And what a cool company culture... very much my vibe! Their conference is just a big fun camping trip in Bear Lake, Idaho. A must visit if you've never been. This is the first time I've been invited to speak where the attire is 'camping casual'. After an inspiring morning presenting my 90-min keynote on 'The Evolution of Doctoring in Physical Therapist Practice', and hearing the company's roadmap to expand the primary care model in a region with the worst access to primary care providers in the nation... we got to play! Everyone choose an activity - MTB, beach, obstacle course... I choose this hike which awarded me the opportunity to swing from a rope into this crystal blue crater lake. Despite not having a swimsuit, I wasn't about to pass up that opportunity.

Thank you to MLPT, especially Jason Lobb, Rick Lybbert and Ariel Branden, PT, DPT, OCS, for bringing me out and including me in your PCPT journey. Let's keep the tidal wave of 'first trusted point of contact for MSK' rolling...

08/17/2026

1st LAB INTENSIVE was AWESOME! 👏🏻

This course, a brand new format for Redefine, sold out in 3 weeks back in May. I spent an insane amount of time preparing for this course, which is the format I always wanted it to be. Overall, I'm not sure it could've gone better for the first trial. The students were engaged the entire time, provided helpful feedback about how to modify it for the better in the future, and everyone learned a lot, including me.

I was so glad to have 2 of my smartest teacher colleagues as 'instructors in training' - Shane O'Malley and Mike Turnwald. As our mission grows, our capacity must grow with it, so you'll see other instructors making a debut in 2027.

For those that missed it, we're headed back to SLC in the spring of 2027. And more locations to come!

08/13/2026

The inaugural PCPT Part 1 lab intensive is this weekend in SLC! To say it was a lot of work to put together is a MASSIVE understatement 🤪😝😵‍💫 but it was worth everything minute of my time! It's going to be an awesome opportunity for 30 amazing primary care PTs to apply their skills with real-time case practicals, open lab time to refine those exam skills and even differential diagnosis taboo... yes, like the household game!

Using my dining room table right now to put together the correct sets of documents. This task by itself is really testing my ADHD brain! But I am so excited!!!!

08/13/2026

05/01/2026

Hope to see you all at AAOMPT in Nov! I am honored to have had 2 sessions accepted for the conference this year in my hometown of Buffalo, NY 🦬

My only dilemma will be what to do if there is a Bills home game on Sunday 😳😱...

Just kidding! I will obviously present... but in head to toe Bills mafia gear!

04/26/2026

Today was a day🙏 I had the pleasure of being the opening speaker for the Midwest Vestibular Symposium on the Primary Care PT's Approach to Dizziness with Evidence CEU. Can't thank you enough for including me!

And then, I picked up the newest member of the O'Bright family 🤗🥰🐶 Meet Molly!

04/23/2026

I have an amazing team of leaders pulling together the final post course modules for The Primary Care PT Start-Up Workshop for Business Leaders.

Jerry Durham is leading with building the culture, messaging and process needed to support PCPT.

I'm coming in to talk about the people things - not just clinical competencies, but team dynamics, and values.

Alan Petrazzi, FACHE is going to share insights on the art of strategy in building a new program.

And Alex Bendersky is going to tie it all together with addressing how we leverage technology to make it all possible.

There is so much value in the live course on Wed May 20. But the real magic will happen when you apply what you've learned in the focus- group supported proposal writing period. The post course is where it's at y'all...

Sign up at the link in bio!

04/17/2026

The magic in our PCPT Start-Up Workshop for Business Leaders isn't just in the live event on May 20... the BIG magic is going to come from the focus-group guided program proposal writing workshop that FOLLOWS the live course.

Too many 'courses' focus on information, perspective and knowledge, but not on ACTION. That's just now how I do things. The ONLY thing that matters is the ACTION. This workshop turns on the action for those who are ready to dive in.



Reg link in bio

04/10/2026

Primary Care PT Consensus Definition is finally here.

Proud to have brought this to the finish line. All credit and gratitude to my team!

LINK IN BIO.

04/09/2026

The outpatient PT industry needs a revolution. That's no secret.

In the current model, we're not effectively demonstrating high value, cost containment nor solutions for managing populations at scale. In fact... most are following a cookie cutter model with concepts from the 80s that no longer meet the needs of our population.

The primary care PT model provides an opportunity for us to The outpatient PT industry needs a revolution. That's no secret.

In the current model, we're not effectively demonstrating high value, cost containment nor solutions for managing populations at scale. In fact... most are following a cookie cutter model with concepts from the 80s that isn't engaging with 90% of the MSK population.

The primary care PT model provides an opportunity for us to do all 3 of those things, AND create new opportunities for financial growth and sustainability.

If you're a PT business leader, you can't afford to miss out on what's happening in this space. Join us for the Primary Care PT Start-Up Workshop.... those in attendance will be on the forefront of the movement!

✅asynch intro precourse 90-min
✅live Zoom workshop May 20
✅post course proposal writing workshop supported by focus groups (2 months)

Registration link in comments